Constantly coming up with fresh social media content ideas can be a challenge. Particularly when you are marketing your photography business on multiple social media platforms.
Most photography businesses are likely to be on Facebook, Instagram, LinkedIn, Pinterest, YouTube and perhaps Twitter. Business profile pages require regular content to maintain a presence in the newsfeed, and in Facebook and Instagram, there’s now also ‘Stories’ that are really effective for boosting your visibility, but require even more fresh content!
Phew! That’s a lot of content you need to create! And that’s without also considering longer-form written content for your blog, or audio content for a podcast if you have one of those too.
Get your social media content sorted
I get it. It isn’t always easy to come up with social media content ideas month after month. I think it would be fair to say that as business owners, we’ve all been there at one time or another when we’ve sat down to write a social media post to promote our businesses and our minds have gone blank!
Which is why in today’s post I’m sharing my suggestions for engaging social media content ideas for photographers who sometimes find this a struggle. My hope is that you’ll find these useful as you plan your social media content for the coming weeks and months.
Pssst! Don’t miss the free download that goes with this article– a checklist of 22 social media content ideas for photographers.
It’s available to you, along with lots of other free resources including workbooks, cheatsheets and templates. Sign up to get access today, or if you’re an existing subscriber go straight to the freebie library. (Get in touch for a password reminder if you need one).
33 Social media Content Ideas for Photographers
Personal Introduction or reminder of who you are
It’s easy to assume that your social media followers know who you are and what you do. But the truth is, the people who are following along are joining in at different times.
So, if you aren’t regularly talking about yourself and spelling out what you do and who you do it for, there is a risk that they’re enjoying your content but don’t know much about the person behind the brand.
Even the most loyal, long-term followers would benefit from a reminder, particularly if your offer has evolved over time.
Share a top tip your audience would find useful
On social media, as with any content-based marketing, it’s important to add value rather than sell, sell, sell. There’s nothing like a pushy sales approach to turn people off your brand.
Social media is a great place to share your best tips (and don’t be afraid of giving away your best stuff for free). Be generous with your content – it will benefit you far more in the long term as you become known for being an expert in your field and helpful above all else.
Challenge a myth in the photography industry
I bet there are several myths in your industry that you could prove wrong. Inform and surprise your followers. Tell them something they don’t already know or may have misunderstood. This kind of content places you firmly in their minds as an expert and authority.
Behind the scenes – share what you’re working on
Behind the scenes content fascinates people! To an extent, all of us enjoy having a nose at what others are doing. You can bet that your most ardent fans on social media are keen to see how you do what you do and would love an insight into what you’re working on.
So, indulge them with photos or videos that give them a flavour of your current projects.
Answer a frequently asked question
A great starting point when creating marketing content is to consider what questions your ideal clients have about your products or services.
Answer a frequently asked question in your social media posts to build the all-important know-like-and-trust factor, and to address any common concerns people may have about hiring you.
Share an example of work and tell the story behind it
Your photography is your product so, for sure, it should be upright and centre on your social media platforms. But don’t just drop a photo and add a few hashtags! Aim to tell a story.
For example, what led to this photograph being taken? What circumstances were interesting about this shoot? What funny thing happened behind the scenes?
The more information you can give along with your photographs, the more your social media followers can get a flavour of what it is like to work with you, and of your personality.
Link out to your latest blog post
Hopefully, you’re blogging regularly as a way of generating traffic to your website and boosting where you appear in Google search? In which case, be sure to promote your latest blog post. Include a short introduction which helps entice people to click through and read it. Or entice them with a pull-out quote from the blog, or a key takeaway that tantalises them to find out more.
Related reading: How to promote your photography blog and reach more people
Reveal a surprising fact about you
Revealing your personality on your social media channels is a proven way to boost engagement on social media. People buy from people and conveying your true self online is important as a way of standing out on social media.
By revealing a surprising fact about you – photography related or otherwise – you’re opening yourself up to connect with your followers on a deeper level.
Share a client testimonial
Got some amazing testimonials from clients? Then share them on social media! It’s easy to create good looking social media graphics using Photoshop or free tools like Canva.
Use social media to show off the praise your clients have shared with you – don’t keep it to yourself or hidden on a testimonials page on your website.
A testimonial is a powerful way of building trust and will be appreciated by those who are considering working with you. It may just be the final push they need to be convinced to give you a call!
Share your favourite motivational quote
Social media is flooded with motivational quotes, and you may feel these are over-done. But while it’s easy to slap up a famous quote on social media to make a point, and you could argue that this is completely unoriginal, this kind of content still consistently gets engagement.
Carrie Green of the Female Entrepreneurs Association has built a hugely successful business empire but admits, in her book ‘She Means Business’, that she began on social media by sharing motivational quotes!
The key is to share something that will resonate with your ideal clients. Along with the quote, share why this quote is so powerful for you. Or, better still, create original soundbites of your own and share these to build your brand.
Ask for opinions
Social media should be a two-way conversation. So, ask for feedback on your photos.
Ask for opinions – for example, “Do you like this best in colour or black and white?”. People love to give their thoughts, so this kind of post often generates lots of engagement, with the added bonus that you are getting valuable insights into what your audience like and don’t like.
Mention a book you’re reading
If, like me, you love reading, then why not create a social media post once a month sharing an insight you’ve gained from a book?
Whether it’s a book you’re currently reading or one that you have read in the past, these posts could be really valuable for your audience. Again, they also give an insight into who you are and what you are into outside of your role as a professional photographer.
Related reading: Business and marketing books I recommend
Share something you’ve learnt from an event you’ve attended
Industry events, conferences, workshops and seminars – if you’re actively involved in any professional development training, chances are you are learning a lot in the process. So, share any tips you’ve picked up with your audience that could potentially benefit your followers.
Whether it’s a business or personal learning point, your audience will likely benefit from what you have to say.
Shout out to a new business contact or other local business
I’m a big believer in #collaborationovercompetition. The world is a big enough place for everyone to have a slice of the action!
So, why not use your social media channels to promote other like-minded local businesses, or recommend that your social media followers check out other photographers you admire?
Spreading the love helps your business to grow too since most people will reciprocate. And, it just makes the world feel a slightly better place, right?
Direct followers to your other social media channels
Are you regularly cross-promoting your social media channels? If not, it’s a good idea to ensure that your fans know they can follow you on other social platforms. Share your links so they can follow along easily.
Share your WHY
Why are you in business? Why are you a photographer? Why do you specialise in your style of photography? Your story is fascinating to those who appreciate your work, so don’t be afraid to share it on your social media channels.
Related reading: How to get media coverage using personal stories
Mention an award nomination or win
If you’re entering photography awards or business awards and are achieving great things, social media is a great place to share that news with the world! It’s another chance to share your best images and highlight your expertise in your field.
Reveal what you do outside of work
Another way to build up that know-like-and-trust factor is to talk about your life outside of your photography. If you have a family, you may or may not want to talk about them – that’s a highly personal decision – but, hobbies, pets, holiday locations are all good topics for social media content.
You needn’t reveal private details or announce things you’d rather not. A balance can be struck between sharing personal content and that which helps you promote you and your photography business.
Share a productivity tool or app you can’t live without
Chances are you use many apps and tools in your everyday personal and working life. Why not share your favourites? It may help your followers and open up a conversation that sparks valuable engagement between you and your audience.
Related reading: Recommended (and mostly free) digital marketing tools I use
My favourite thing or place to photograph is…
Thinking beyond the every-day is a great tactic for social media. Sharing a dream or vision for the future is a way of building an even stronger connection with your audience. Tell them what you’d love to photograph if money, time or circumstances were no object, and see what response you get!
Ask for clients to post you a Google Review
We all know that Google Reviews are really important in helping potential clients not only discover your photography services but also in being convinced to hire you.
But, too often even the happiest and most satisfied of clients forget or don’t get around to leaving a positive review. Don’t be afraid to remind them on social media that it would really help you!
Share a photography tip your audience can try
As a professional photographer, you have so much knowledge about photography that you could pass onto your followers. A simple tip that could transform their photos will be well received, so be generous with your advice and strike up a conversation about what makes a great image.
Mention any press coverage you’ve achieved (new or old)
Getting featured in the media is big news! So, share it far and wide! Your clients will be happy to see you in the press and will likely cheer you on. It also is a great way to build trust among those who aren’t so familiar with you yet and it highlights you as an expert in your industry.
Were you mentioned in the media a while back? This is still great content to share again and again. Check that old links still work first though and talk about how it came about or why this was a significant moment for you in your photography business.
Related reading: Six ways to promote your media coverage
Reveal a photographer you admire and why
You have your favourite photographers, so why not tell others about them? What is it about their work that you love? Why are you their biggest fan, and how have they influenced your photography in a positive way?
Mention your favourite podcast
There are thousands of brilliant podcasts now, on every subject under the sun. Chances are you have a few favourites? Tell your audience what you love listening to and ask for recommendations from them. I love discovering new podcasts. Let me know yours in the comments, please.
Related reading: Photography podcasts you won’t want to miss
If I could photograph anyone or anything it would be…
Share with your followers what you would do and where you would go with your camera if there were no barriers and make it fun! This will provide them with a fascinating insight into what makes you tick as a person and as a photographer.
Behind the scenes – where you work
Do you run your business from a photography studio? If so, share pictures and stories about your place of work and why you find yourself there.
What are the things in your workplace that you couldn’t live without? Talk about your morning rituals before you start work in the morning, and how you manage your working day.
If you don’t work from a studio, show a behind the scenes of you out and about, at client’s homes or premises (with their permission) or on the road on an assignment. This is all fascinating content for your followers!
Reveal a before and after image
Digital editing is an important aspect of your work and a highly skilled task that you perform day in day out. So, why not show how it’s done? By doing so, you can reinforce your expertise and provide a glimpse into your world, which your audience will love.
For example, newborn photographers could share a composite image and show how it was created in order to demonstrate their safe practices. What could you show your audience?
Tell a joke or share a funny gif/meme
Social media is the ideal place to have fun and convey your personality. Jokes and memes are abundant online. Find and share something that makes a point or captures a feeling that will resonate with your audience and watch the likes and shares roll in!
Offer a sneak peek of something coming soon
Keep your social media audience itching to know more about your new and upcoming projects by revealing a sneak peek. A hint of what’s to come will build anticipation and get people talking.
Share a useful article from another website
Read something interesting online or seen shared in a Facebook group? Share it with your audience.
Start conversations by asking questions or for people’s opinions. Just be careful to ensure that you don’t share anything controversial or overly political without thinking it through fully first!
Mention a relevant awareness day
National awareness days are brilliant conversation starters. They’re topical campaigns that will already be being discussed online and in the media. They often have their own hashtag, so join the conversation by using this alongside relevant images, videos or thoughts of the day.
Related reading: Get my free Awareness Days 2019 checklist in the freebie library
Thank your followers for their support
Finally, a bit of gratitude goes a long way. Take some time out each month to find an opportunity to thank your social media followers for their support. Tell them why you appreciate them and how their interaction with your content means so much.
Social media content ideas for photographers
Don’t forget that I’ve created a checklist of these 33 social media content ideas for photographers. Grab your copy here.