It isn’t always easy to come up with social media content ideas for your photography business month after month, right?
Let me guess. You’re active on a number of different social channels – perhaps Instagram, Facebook, and LinkedIn – and they all need fresh content on the regular.
Yep, I feel you! One of the hardest things about marketing your photography business through content is that it feels like you need to create a LOT of it! So, if you’re looking for content inspiration and ideas on what to post on your social channels, you’re in luck!
Photography social media post ideas
In this article, I’m sharing no less than 33 social media content ideas for photographers. Sound like something you’d find useful? I hope so. In fact, I’m pretty confident that you could easily create a whole month’s worth of content using the tips I’m sharing here, perhaps even in just one sitting.
What’s even better is that you needn’t stop there! Keep reusing the ideas each and every month and you’ll soon fill your entire content calendar for the year!
Of course, be sure to mix these photography content ideas up a little, otherwise, it will be dull and repetitive for you and your audience. Add in other content types, try other things. Keep up with trends and try out new tools. Do also make sure that you review what’s working for you (and do more of that) and review what’s not working (and do less on that).
Related reading: How to do an annual review of your photography business
This list of content ideas for photographers is not a set formula you should follow verbatim, but is hopefully something that will help you stop staring at a blank screen wondering what to post, and instead inspire you to take action!
They should help you to create social media posts more quickly and more easily, and help you to inspire, educate and connect with your perfect photography clients.
Download the printable checklist of social media content ideas for photographers
Before I share with you the social media content ideas, be sure not the miss the free download that goes with this article. It’s a printable checklist of the photography content ideas I’m about to share with you.
The checklist is available to you with my compliments, along with lots of other free PR and marketing resources, including workbooks, cheat sheets and templates. Sign up here to get access today. Or, if you’re an existing subscriber, go straight to the freebie library. (Get in touch for a password reminder if you need one).
Social media content ideas for photographers
Now, without further ado, here are the 33 social media content ideas for photographers I promised you. I hope you find them useful!
Give a personal introduction or reminder of who you are
It’s easy to assume that your social media followers know who you are and what you do. But the truth is, the people who are following along are joining in at different times.
So, if you aren’t regularly talking about yourself and spelling out what you do and who you do it for, there is a risk that they’re enjoying your content but don’t know much about the person behind the brand.
Even the most loyal, long-term followers would benefit from a reminder every now and then, particularly if your offer has evolved over time. Don’t be afraid to introduce, and reintroduce yourself, regularly in your social media content, and share a photo or video of yourself with this type of post so that your audience can connect the face to the name.
Give value: Share something your audience will find useful
Through your marketing content and on social media it’s important to add value as well as promote your photography services. There’s nothing like a pushy sales approach to turn people off your content and that will only increase the chances of them hitting the ‘unfollow’ button.
Your social media channels are a great place to give value in the form of tips and advice. Give your followers an insight into your expertise, and demonstrate that you really are the expert you claim to be.
Don’t be afraid to share your very best tips for free. Be generous with your content and helpful above all else. It will benefit you far more in the long term as you become known for being an expert in your photography genre or location.
Related reading: Five ways to become a go-to photographer in your niche
Challenge a myth in the photography industry
I bet there are several myths in your industry that you could prove wrong. So, inform and surprise your followers.
Tell them something they don’t already know or may have misunderstood about your industry or niche. This kind of content places you firmly in their minds as an expert and authority. It also gives them an insight into how you might think and do things differently from other photographers.
While you might feel nervous about saying something on social media that’s controversial or that is in contrast to what other photographers in your genre are saying, this will make you stand out all the more and in such as competitive industry, that’s not a bad thing!
Behind the scenes – share what you’re working on
Behind-the-scenes content fascinates people! To an extent, all of us enjoy having a nose at what others are doing.
You can bet that your most ardent fans on social media are keen to see how you do what you do and would love an insight into what you’re working on. So, a great idea for social media content is to indulge them with photos or videos that give them a flavour of your current projects.
What are you working on right now that you could share as a piece of content? Are you prepping for a session? Taking some downtime during a shoot? Booking in clients? Photo editing? Packaging client orders? All of this could be fascinating content for your audience.
Answer a frequently asked question
Do you struggle to write content for your photography business? If so, go back to basics.
A great starting point is to consider what questions your ideal clients have about your products or services. Answer a commonly asked question in a social media post (or blog post) and you’ll inform and educate your audience on that particular topic – something that is well worth doing!
There are so many different types of questions you could answer in your photography social media content.
You may choose to answer questions about your service offering, such as:
- “How much does a photoshoot cost?”
- “How many images are included in package XX”
- or, “Will you make us pose for photos?”.
These types of questions are useful to answer in your website and social media content because your response to them will help potential clients to pre-qualify themselves as either a good fit or not, for your photography business.
Some other examples of the types of questions you might want to answer in your social media content:
- Family photographers might answer the question, “When is the best time during the year to book an outdoor family photo session?”
- Wedding photographers…”What happens if it rains on our wedding day?”
- Personal brand photographers…”What should I wear to my personal branding shoot?”
- Newborn baby photographers…”Can I bring along my partner/parent/friend to my baby’s newborn shoot?” etc.
Chances are, if you think about it, you’re asked lots of questions each day by your clients and potential clients. So, make a list each time you’re asked one and plan to create a piece of content around it whenever you next get the chance.
Share an example of work and tell the story behind it
Your photography should be upfront and centre on your social media platforms, but resist the urge to just drop a photo and add a few hashtags! Aim to go deeper than that. Share more details, set the scene and tell a story.
For example, tell your followers about the circumstances that led to this photograph being taken. How did it come about? What circumstances were interesting about this shoot? What funny thing happened behind the scenes? What challenges (if any) did you face? How did you overcome them?
The more information you can give along with your photographs, the more your social media followers can get a flavour of what you are like as a person, your unique perspective and approach, and what it’s like to work with you. If they find your words and the stories you tell appealing, they’ll likely be keen to see more from you.
Link out to your latest photography blog post
Hopefully, you’re blogging regularly as a way of generating traffic to your website and boosting where you appear in Google search. In which case, be sure to promote your latest blog post on social media.
Include a short introduction which helps entice people to click through and read it. Or entice them with a pull-out quote from the blog or a key takeaway that tantalises them to find out more.
Don’t only do this when the blog post is newly published but regularly and repeatedly over time. Create blog content that is not linked to timely events or that will date and not be relevant days, weeks or months later. Instead, create ‘evergreen’ blog content.
The beauty of this approach is that it’s relevant all year round, so keep sharing it! Re-use what you’ve already got, and don’t overthink this. Remember, the only person who has seen all of your content is YOU!
Related reading: How to promote your photography blog and reach more people
Reveal a surprising fact about you
Revealing your personality on your social media channels is a proven way to boost engagement on social media. People buy from people and conveying your true self online is important as a way of standing out on social media.
One way to do this could be to reveal a surprising fact about you – photography related or otherwise. In doing so, you’re opening yourself up to connect with your followers on a deeper level.
It needn’t be super-revealing or serious what you share. Perhaps you have a love of tattoos, could eat your weight in dark chocolate or have cycled around Europe? Have fun with this!
How could you connect more deeply with your audience on social media today?
Share a client testimonial
I bet you have some amazing testimonials from photography clients, yes? Then share them on social media! It’s easy to create good-looking social media graphics using Photoshop or free tools like Canva.
With the client’s permission, use social media to show off the praise they have given you. Don’t keep it to yourself or hidden on a testimonials page on your website.
A testimonial is a powerful way of building trust and will be appreciated by those who are considering working with you. It may just be the final push they need to be convinced to give you a call!
Share your favourite motivational quote
Social media is flooded with motivational quotes, and you may feel these are overdone. But while it’s easy to slap up a famous quote on social media to make a point (and you could argue that this is completely unoriginal), this kind of content still consistently gets engagement. Many people want to be inspired and enjoy consuming this type of content on social media.
Carrie Green of the Female Entrepreneurs Association has built a hugely successful business empire but admits, in her book ‘She Means Business’, that she began growing her audience by simply sharing motivational quotes – content that is freely available on the internet!
The key is to share something that will resonate with your ideal clients. I also suggest that, along with the quote, you share why this quote is so powerful for you. Or, better still, create original soundbites of your own and share these to build your brand.
Ask for opinions
Feel like you’re talking to no one on social media? Yep, it happens! But, social media should ideally be a place to have two-way conversations. So, encourage dialogue in your social media content.
- Ask for feedback on your work – for example, “Do you like this best in colour or black and white?”
- Before you plan a new service, see how interested your audience is…”Would you be more likely to buy xx or y”?”
People love to give their thoughts, so this kind of post often generates lots of engagement, with the added bonus that you are getting valuable insights into your audience’s preferences.
Mention a book you’re reading
If, like me, you love reading and all things self-development, then why not create a social media post once a month sharing an insight you’ve gained from a book?
Whether it’s a social media post about a book you’re currently reading or one that you have read in the past, these posts could be really valuable for your audience. Again, they also give an insight into who you are and what you are into outside of your role as a professional photographer.
Perhaps you and an ideal client will bond over a shared love of a particular book. You won’t know until you post about it!
Related reading: Business and marketing books I recommend
Share something you’ve learnt from an event you’ve attended
Similarly, do you attend photography industry events, conferences, workshops and seminars? If you’re actively involved in any professional development training, chances are you are learning a lot in the process. So, share any tips you’ve picked up with your audience that could potentially benefit them too.
Whether it’s a business or personal learning point, your audience will likely be interested in hearing what you have to share.
Shout out to a new business contact or other local business
I’m a big believer in #collaborationovercompetition. The world is a big enough place for everyone to have a slice of the action! If you feel the same, why not use your social media channels to promote other like-minded local businesses, or recommend that your social media followers check out other photographers you admire?
Spreading the love helps your business to grow too since most people will reciprocate, or at the very least like, comment and share. And, it just makes the world feel a slightly better place, right?
Direct followers to your other social media channels
Are you regularly cross-promoting your social media channels? If not, it’s a good idea to ensure that your fans know they can follow you on other social platforms. Share your links so they can follow along easily.
This could literally be as simple as “Are you also following me on xx?” (insert the social media channel here, along with your username or unique URL).
Share your WHY
Why are you in business? Why are you a photographer? Why do you specialise in your style of photography?
Your personal and business journey is fascinating to those who appreciate your work, so don’t be afraid to share it on your social media channels.
Storytelling is powerful. Unfortunately, it’s become a bit of a buzzword in marketing but, honestly, you can do it too! It can literally be as simple as revealing the origin of your business and how you came to be doing the work that you love. Hopefully, storytelling doesn’t seem so hard when it’s explained like that.
Mention an award nomination or win
If you’re entering photography awards or business awards and are achieving great things, social media is a great place to share that news with the world! It’s another chance to share your best images and highlight your expertise in your field. Your social media audience will love that!
That’s half the list done. Keep reading for more social media content ideas for photographers
18. Reveal what you do outside of work
Another way to build up that know-like-and-trust factor is to talk about your life outside of your photography. If you have a family you may or may not want to talk about them – that’s a highly personal decision – but, hobbies, pets and holiday locations are all good fodder for social media content if you don’t want to get too personal.
You needn’t reveal private details or announce things you’d rather not. A balance can be struck between sharing personal content and that which helps you promote yourself and your photography business. Share only what feels right to you.
Share a productivity tool or app you can’t live without
Chances are you use many apps and tools in your everyday personal and working life as a photographer. Why not share your favourites?
It may help your followers and open up a conversation that sparks valuable engagement between you and your audience.
Related reading: Recommended (and mostly free) digital marketing tools I use
My favourite thing or place to photograph is…
Thinking beyond the everyday is a great tactic for social media. Sharing a dream or vision for the future is a way of building an even stronger connection with your audience.
Tell them what you’d love to photograph if money, time or circumstances were no object, and see what response you get!
Ask for clients to post you a Google Review
We all know that Google Reviews are really important in helping potential clients not only discover your photography services but also in being convinced to hire you.
But, too often even the happiest and most satisfied of clients forget or don’t get around to leaving a positive review. Don’t be afraid to remind them on social media that it would really help you!
Share a photography tip your audience can try
As a professional photographer, you have so much knowledge about photography that you could pass on to your followers. A simple tip that could transform their photos will be well received.
So, be generous with your advice and strike up a conversation about what makes a great image. Don’t forget that what may seem like basic information to you could be revolutionary for your audience!
Mention any press coverage you’ve achieved (new or old)
Getting featured in the media is big news! So, share it far and wide! Your clients will be happy to see you in the press and will likely cheer you on if you talk about it proudly on social media.
Sharing press wins is also a great way to build trust among those who aren’t so familiar with you yet, and it highlights you as an expert in your industry.
Were you mentioned in the media a while back? This is still great content to share again and again. Check that old links still work first though and talk about how it came about or why this was a significant moment for you in your photography business.
Related reading: Six ways to promote your media coverage
Reveal a photographer you admire and why
You have your favourite photographers, so why not tell others about them? Your social media followers may want to follow them too.
What is it about their work that you love? Why are you their biggest fan, and how have they influenced your photography in a positive way?
Related reading: A celebration of inspiring female photographers
Mention your favourite podcast
There are thousands of brilliant podcasts now, on every subject under the sun. Chances are you have a few favourites.
Tell your audience what you love listening to and ask for recommendations from them. I love discovering new podcasts. Let me know yours in the comments, please.
Related reading: Photography podcasts you won’t want to miss
If I could photograph anyone or anything it would be…
Share with your followers what you would do and where you would go with your camera if there were no barriers, and make it fun! This will provide them with a fascinating insight into what makes you tick as a person and as a photographer.
Behind the scenes – where you work
Do you run your business from a photography studio? If so, share pictures and stories about your place of work and why you find yourself there.
What are the things in your workplace that you couldn’t live without? Talk about your morning rituals before you start work in the morning, and how you manage your working day. Do you have a resident pet? Have you refurbished your studio recently? Show and tell your audience.
If you don’t work from a studio, show a behind-the-scenes of you out and about, at clients’ homes or premises (with their permission) or on the road on an assignment. This is all fascinating content for your followers!
Reveal a before and after image
Digital editing is an important aspect of your work and a highly skilled task that you perform day in and day out. So, why not show how it’s done? By doing so, you can reinforce your expertise and provide a glimpse into your world, which your audience will love.
For example, newborn photographers could share a composite image and show how it was created in order to demonstrate their safe practices. What could you show your audience?
Tell a joke or share a funny gif/meme
Social media is the ideal place to have fun and convey your personality. Jokes and memes are abundant online.
Find and share something that makes a point or captures a feeling that will resonate with your audience. Hit the right note and watch the likes and shares roll in!
Offer a sneak peek of something coming soon
Keep your social media audience itching to know more about your new and upcoming projects by revealing a sneak peek. A hint of what’s to come will build anticipation and get people talking.
Share a useful article from another website
Read something interesting online or seen shared in a Facebook group? Share it with your audience.
Start conversations by asking questions or for people’s opinions on it. Just be careful to ensure that you don’t share anything controversial or overly political without thinking it through fully first!
(Psst! Join my Facebook group for photographers here.)
Mention a relevant awareness day
National awareness days are brilliant conversation starters. They’re topical campaigns that are already being discussed online and in the media.
You can access free lists of national awareness days here on my blog – I have created a monthly awareness days series, listing out hundreds of key dates, events and campaigns. All of these could inspire your photography marketing content.
Awareness days often have their own hashtag, so join the conversation by using this alongside relevant images, videos or thoughts of the day.
Related reading: How to use awareness days to inspire photography content ideas
Thank your followers for their support
Finally, a bit of gratitude goes a long way. Take some time out each month to find an opportunity to thank your social media followers for their support.
Tell them why you appreciate them and how their interaction with your content means so much. They’ll love you for it!
Social media content ideas for photographers
So, I hope you now see? Photography content writing needn’t feel so hard! With content prompts like these at your disposal, your social media marketing has suddenly gotten a lot easier.
Don’t forget that I’ve created a downloadable and printable checklist of these 33 social media content ideas for photographers. Grab your copy here and never be short of photography content ideas again!
Need help creating social media content ideas for your photography business?
Day-to-day, I help professional photographers create compelling marketing content and secure valuable media publicity. That work includes developing a strategic content plan and hundreds of blog and social media content ideas for their photography businesses.
My photography clients recognise the value of getting the help and guidance of a PR and marketing expert who understands the photography industry. Someone who has a proven track record of promoting photography businesses. Get in touch to request my Services Guide and if you’d like to know more, let’s chat!