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About Zoe Hiljemark

Zoe Hiljemark is a PR and content consultant with 16 years of marketing communications experience. She works exclusively with professional photographers, helping them to build their profile via media publicity and to create engaging written content to attract, connect with and convert more of their ideal photography clients.

How to attract more of your ideal photography clients

By | January 14th, 2020|Featured, Marketing Strategy, Most Popular, Planning|

Do you want to attract more of your ideal photography clients? Then it’s time to review your marketing. […]

Eight habits to boost your productivity in 2020

By | January 6th, 2020|Marketing Strategy, Mindset, Photography Business Tips, Productivity|

Whether you are a full-time or part-time photographer, chances are there’s room to be more productive and consistent in your photography business.

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Gift ideas for professional photographers

By | December 10th, 2019|Photography Business Tips, Recommended Resources|

Whether you’re looking for a Christmas or birthday present, in this post I’ve got some handy gift ideas for professional photographers. […]

Business and marketing books I recommend

By | December 10th, 2019|Blogging, Content Marketing, Marketing Strategy, Productivity, Recommended Resources, Social Media|

Want to learn new skills, get inspiration and professional advice for less than the price of a round of drinks at the bar? Then you need to dig into the wealth of knowledge available in business and marketing books.

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How to do an annual review of your photography business

By | December 3rd, 2019|Marketing Strategy, Mindset, Planning, Productivity|

I realise that conducting an annual review of your photography business may sound boring. But, I assure you, it’ll be well worth the effort!

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500+ National Awareness Days to use in your photography marketing

By | November 28th, 2019|Blogging, Content Marketing, Featured, Most Popular, Planning, PR & Media Publicity, Recommended Resources, Social Media|

With a list of national awareness days at your disposal, you should easily be able to generate hundreds of marketing content ideas.

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10 ways to become a more PR-Savvy photographer

By | October 8th, 2019|Marketing Strategy, PR & Media Publicity|

If you want to promote and grow your photography business and haven’t yet implemented any PR tactics into your marketing mix, then read on. […]

Recommended (and mostly free) digital marketing tools I use

By | October 1st, 2019|Marketing Strategy, Productivity, Recommended Resources|

Today, I’m sharing some of my favourite (mostly free) digital marketing tools and training resources. I use these day-in-day-out in my business. They may be just what you need to boost your business too!

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How to write an effective call to action

By | September 6th, 2019|Blogging, Content Marketing, Copywriting, E-mail Marketing, Social Media|

If you recognise the importance of well-crafted marketing copy and you’re keen to learn how to write effective call to action phrases, read on.

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How to secure Christmas media coverage

By | July 10th, 2019|PR & Media Publicity|

If you want to know how you can secure Christmas media coverage that could provide valuable exposure for your photography business, read on!

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