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About Zoe Hiljemark

Zoe Hiljemark is a PR consultant and content strategist with 15 years of experience in the communications industry. She helps ambitious professional photographers attract their dream clients, build trust and authority, and sell more. Photographers - come and join the free 'PR-Savvy Photographers' community on Facebook!

Business and marketing books I recommend

By | July 22nd, 2019|Blogging, Content Marketing, Marketing Strategy, Productivity, Social Media|

I’ll admit it. I’m a complete book geek! I love buying and receiving books, and I just love to read. If you feel the same, read on for the business and marketing books I recommend.

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How to secure Christmas media coverage

By | July 10th, 2019|PR & Media Publicity|

If you want to know how you can secure Christmas media coverage that could provide valuable exposure for your photography business, read on!

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300+ National Awareness Days to use in your photography marketing

By | June 28th, 2019|Blogging, Content Marketing, Featured, Most Popular, PR & Media Publicity, Social Media|

In 33 social media content ideas for photographers, I provided you with daily prompts that you can use to fill your social media pages […]

33 Social Media Content Ideas for Photographers

By | June 14th, 2019|Content Marketing, Featured, Marketing Strategy, Most Popular, Productivity, Social Media|

Constantly coming up with fresh social media content ideas can be a challenge. Particularly when you are marketing your photography business on multiple social media platforms.

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PR Tips for Photographers: Six ways to promote your media coverage

By | May 15th, 2019|Featured, Most Popular, PR & Media Publicity|

When you secure a piece of press coverage mentioning you or your photography business, make sure you are making the most of it!

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PR 101: Using the media to promote your photography business

By | April 22nd, 2019|Featured, Marketing Strategy, Most Popular, PR & Media Publicity|

Using the media to promote your photography business is a great way to stand out from your competitors and build awareness of you and the services you offer.

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How to give your photography business a spring clean

By | April 5th, 2019|Marketing Strategy, Productivity|

Spring has officially sprung! So, with quarter one of the year now done and dusted, now is a great time to give your photography business a spring clean.

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How to write a press release for your photography business

By | March 26th, 2019|Most Popular, PR & Media Publicity|

Getting featured in the media is a great way to increase the visibility of you and your photography. So, if you have a story that you think will be of interest to the wider public, my advice would be to be proactive. Approach the media with your news.

What have you got to lose?

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Recommended (and mostly free) digital marketing tools I use

By | March 13th, 2019|Blogging, Content Marketing, E-mail Marketing, Marketing Strategy, PR & Media Publicity, Productivity, Social Media|

Today, I’m sharing some of my favourite (mostly free) digital marketing tools. These are tools that I use day-in-day-out in my business. They may be just what you need to boost productivity and your marketing!

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How to love your photography business again in ten simple steps

By | February 11th, 2019|Marketing Strategy, Mindset, Most Popular, Productivity|

Working alone is tough! It’s highly likely that you’ll lose your mojo at some point. But here’s how to fall back in love with your photography business.

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