Hi! I’M ZOE HILJEMARK
Photography PR Consultant
I specialise in photography marketing and build long-term authority systems to support photographers with their business growth.
I’m not just a photographer-turned-marketer sharing what works in a specific photography niche. I am an experienced and trusted marketing and PR Consultant with an understanding of what works across multiple photography genres, based on decades of practical experience and in multiple industries.
I have exclusively served professional photographers since 2015, and my mission is to help them get more visible and PR-savvy so they can attract more perfect-fit clients, all without having to rely on social media algorithms, costly ads or sporadic referrals.
kind words from clients
Testimonials from Photographers
Zoe has taken the marketing of my studio to the next level!
“Her help with creating blog articles has boosted my SEO, and the PR opportunities she sourced in the local and national press have been invaluable for raising the profile of my photography studio.”
Zoe quickly secured excellent media coverage!
“Within the first month, Zoe secured me mentions in relevant blogs as well as slots on BBC local radio. She understands what it takes to ‘sell’ to editors and journalists. We developed a great working relationship.”
DIGITAL MARKETING & PR SUPPORT FOR PHOTOGRAPHERS
Building Visibility & Authority
My boutique PR and photography marketing agency is uniquely positioned to support you as a photo professional.
As a marketing and PR strategist who understands photographers, I exclusively support photo professionals like you, and offer services that support building strategic visibility and business growth.
Everything I do for 1-2-1 clients is based on the three core strategies within my Photographer’s Visibility Blueprint™ framework: search engine optimisation (SEO), blog content creation and media outreach.
Implemented in an integrated way, these tried-and-tested strategies can increase awareness of your photography business and help you attract, connect with and convert more of the right-fit clients.
PHOTOGRAPHY PR CONSULTANt SERVICES
Expert Marketing & PR Consultancy Support for Photography Business Owners
DIFFERENT WAYS TO WORK WITH ME
Looking for a Photography PR Consultant?
DONE FOR YOU SERVICES: Ready to outsource your PR and content creation? I can handle it all! I generate publicity and craft SEO-optimised marketing content so you can save time, reduce effort, and focus on doing what you love.
DONE WITH YOU SERVICES: Rather upskill and do it yourself? No problem! I’m a photography PR and marketing educator offering tuition and mentoring support. Check out my signature mentoring programme, The Photothority™.
ONE-OFF CONSULTANCY: Just want to pick my brain? Certainly! I’m available for one-off consultations. Ideal if your marketing budget won’t cover longer-term marketing and PR support, or as a first step in us working together.
This range of PR consultancy services means that I can help you wherever you are in your photography business journey!
One of the questions I’m often asked is…
How Did I Become A Photography PR Consultant?
My photography marketing journey began after I chose Karen Wiltshire to photograph my son as a newborn, back in 2012.
I’d worked as a marketing and PR consultant for ten years by then and was on maternity leave from a PR Director role at a leading marketing agency. The following year, I decided to set up my own business. Karen came on board as one of my first photography clients.
Working together, she quickly realised the positive impact of the local and national media features I secured for her and my support with SEO and blog content creation. So, she kindly introduced me to other photographers who also needed PR and marketing support. I’ll be forever grateful for how she helped me get a foot in the door of this incredible industry!
A short time later, finding myself fully booked with photography clients, I decided to specialise in photography PR and marketing. I haven’t looked back since!
As a photography PR Consultant and Visibility Strategist, I now work with professional photographers both in the UK and abroad. I have secured countless money-can’t-buy media features, written thousands of photography blog articles that rank highly in Google search, and helped to generate tens of thousands of visits to my photography clients‘ websites, which all help to generate valuable brand awareness and sales!
My Expertise
PR CONSULTANT TO PHOTOGRAPHERS
Public Relations | Publicity
I am uniquely positioned to help you use the power of PR to your advantage.
I specialise in defining your unique story and sharing it with relevant media and journalists to achieve profile-raising press mentions and editorial articles in the media, and on websites, blogs and podcasts, and all-important backlinks that’ll boost your SEO!
Gets you noticed and attracts clients
Positions you as an expert in your niche
Boosts your credibility and reputation
Valuable backlinks boost your SEO
I’ve achieved many hundreds of articles and features during my 20+ years in PR in consumer print media and trade titles and online, as well as interviews and mentions on radio, TV, and podcasts.
My photography clients have been featured in photography publications including Digital Photographer, Photography Monthly, Professional Photo Magazine, Digital Camera World, Black + White Photography, Practical Photography, Outdoor Photography and Photography News.
And, in local, regional, national and international publications including BBC News, The Daily Telegraph, The Daily Mail, The Independent, The Sun, The Metro, Happiful, Yahoo, Woman and Home, Woman, Conde Nast Brides, Mother and Baby, Stylist, Fabulous, Baby Centre, the Huffington Post and many, many more.
SEO STRATEGIST FOR PHOTOGRAPHERS
Content Strategy | Blog Writing
You may well be blogging, but is it strategic, conversion-focused and based on what your ideal clients are actually searching for online?
Your content should help you get found online, forge a connection with your ideal client, build trust and work to help generate leads and sales for your photography business.
Builds brand awareness
Establishes you as an authority
Builds know, like and trust
Drives website traffic
Photography PR Consultant
As a photography PR Consultant and Marketing professional, my specialist subjects are content strategy and planning, content creation informed by SEO and comprehensive keyword research, content promotion and savvy content repurposing.
I’ve ghostwritten thousands of search-optimised blog posts for photographers over the past 10+ years, taking away the hassle of blogging and helping them rank higher in Google and convey the value they offer to their photography clients.
I’ve also written engaging copy for many photography websites and crafted compelling email campaigns which stimulate interest and generate website visits and sales. My help with creating strategic PR and content marketing plans for clients also gives them much-needed focus and clarity.