Photography marketing and PR agency

Hi! I’m Zoe Hiljemark

I’m a PR and content marketing consultant, mentor and educator who specialises in working with professional photographers.

I’ve worked in PR and marketing my entire career. It all began after I graduated with an Honours degree in Communications 20 years ago.

Before I set up my photography marketing and PR agency, back in 2013, I worked as a PR Director at a leading marketing agency. There, I represented a variety of small creative businesses as well as national and international luxury brands.

A career highlight was winning a Chartered Institute of Public Relations Regional Gold Award for my national awareness campaign for a UK charity.

I also got a glimpse of how the other half live during those early years; I promoted a 7* luxury yachting marina in Northern Cyprus and various superyacht manufacturer brands.

I also spent many years promoting luxury paint and wallpaper in the UK and in Europe. I travelled regularly to Paris, Amsterdam and Brussels to manage our European PR teams.

Zoe Hiljemark

The beginnings of my marketing and PR agency supporting photographers…

The glamour of international travel and luxury clients had obvious appeal, but when I met my husband and we started a family, I took a short break from work. During that time, I chose Karen Wiltshire to photograph my eldest son, as a newborn, and this set me on an exciting path…

Karen became a client of my newly-established photography marketing and PR agency. She was good enough to introduce me to other photographers who wanted similar help and support.

Soon after, I began working exclusively with photographers as I realised it was an industry that I loved working in!

Photography marketing and PR agency services

Now, every day in my boutique PR agency, I provide hands-on help to photographers. I generate publicity and create compelling marketing content for them that makes them more visible and attracts clients.

As well as done-for-you style services, my photography PR agency offers training and mentoring services (check out The Photographer’s Visibility Blueprint™). I also offer ad-hoc consultancy support to photographers who don’t have the budget or need to work with me long-term.

Over the years, I have spoken at photography industry events and have been featured on photography podcasts. Want me to speak at your photography event or on your podcast? Please get in touch. I’d love to hear from you!

“Marketing has always seemed like a black art, but with Zoe’s help, I’m able to finally make sense of it all!”

Abigail Cockcroft – Shoot Producer

My expertise

Public Relations | Media Publicity | Press Coverage

I can help you use the power of PR to your advantage.

I specialise in defining your unique story and sharing it with relevant media and journalists to achieve profile-raising articles in the press.

I’ve achieved many hundreds of articles and features during my 20 years in PR in consumer print media, in trade titles, as well as on podcasts, radio and TV, and online.

My photography clients have been featured in photography publications including Digital Photographer, Photography Monthly, Professional Photo Magazine, Digital Camera World, Black + White Photography, Practical Photography, Outdoor Photography and Photography News.

And, in local, regional, national and international publications including BBC News, The Daily Telegraph, The Daily Mail, The Sun, The Metro, Happiful, Yahoo, Woman & Home, Woman, Conde Nast Brides, Mother & Baby, Stylist, Fabulous, Baby Centre, the Huffington Post and many, many more.

  • Media coverage gets you noticed and attracts clients

  • Establishes you as a go-to expert

  • Forges beneficial relationships with journalists, bloggers and influencers

  • Boosts your credibility and profile

  • Creates valuable backlinks to your site, boosting your SEO

“If you need to build visibility of your photography business, Zoe is for you! She has all the contacts at her fingertips and knows how to approach different type of media to suit your photography brand.”

Joanne Temple – Child Portrait Photographer
Frank & Bloom

Content Strategy | Content & Blog Writing | SEO Copywriting 

Your marketing content should help to forge a connection with your ideal client, build trust and be conversion-focused so that it generates more leads and sales for your photography business.

My specialist subjects are photography marketing and PR, specifically content strategy development and planning, blog content creation, content promotion and savvy content repurposing.

I’ve ghost-written many hundreds of search-optimised blog posts for photographers, written engaging search-engine optimised copy for photography websites and created email campaigns and PR and content marketing plans for clients, giving them much-needed focus and clarity.

  • Content builds brand awareness

  • Establishes you as an authority in your niche

  • Builds the know-like-and-trust factor

  • Drives traffic to your website and boosts conversions

  • Boosts your SEO rankings for relevant keywords