Photography PR and content marketing specialist
Hi! I’m Zoe Hiljemark
I’m a PR and content marketing consultant, mentor and educator who specialises in working with professional photographers.
I’ve worked in PR and marketing my entire career, which began after graduating with an Honours degree in Communications 18 years ago.
Before I setup my own business back in 2013, as PR Director at a leading marketing agency in Dorset, I represented a variety of small creative businesses as well as national and international luxury brands.
A career highlight was winning a Chartered Institute of Public Relations Regional Gold Award for my national awareness campaign for a UK charity. I also got a glimpse of how the other half live during the years I promoted a 7* luxury yachting marina in Northern Cyprus, and various superyacht manufacturers.
While the glamour of luxury clients had its appeal, I married and later started a family in 2012 and took a short break from work.
During that time, I chose Karen Wiltshire to photograph my eldest son as a newborn, and this set me on an exciting path…
Karen became a client of my newly-established PR agency and she was good enough to introduce me to other photographers who wanted help and support with their PR and marketing.
Soon after, I began working exclusively with photographers as I realised it was an industry that I loved working in!
Now, every day in my business I provide hands-on help to photographers in the UK by generating publicity and creating compelling marketing content that makes them more visible and attracts clients.
As well as done-for-you style services, I also offer coaching and mentoring, have spoken at photography industry events and have been featured on photography podcasts.
Public Relations | Media Publicity | Press Coverage
I can help you use the power of PR to your advantage.
I specialise in defining your unique story and sharing it with relevant media and journalists to achieve profile-raising articles in the press.
I’ve achieved many hundreds of articles and features during my 18 years in PR in consumer print media, in trade titles, as well as on radio and TV and online.
My photography clients have been featured in photography publications including Digital Photographer, Photography Monthly, Professional Photo Magazine, Digital Camera World, Black + White Photography, Practical Photography, Outdoor Photography and Photography News.
And, in local, regional, national and international publications including BBC News, The Daily Telegraph, The Daily Mail, The Sun, The Metro, Happiful, Yahoo, Woman & Home, Woman, Conde Nast Brides, Mother & Baby, Stylist, Fabulous, Baby Centre, the Huffington Post and many, many more.
Media coverage gets you noticed and attracts clients
Establishes you as a go-to expert
Forges beneficial relationships with journalists, bloggers and influencers
Boosts your credibility and profile
Creates valuable backlinks to your site, boosting your SEO
Content Strategy | Content & Blog Writing | Content Repurposing | Copywriting
Your marketing content should help to forge a connection with your ideal client, build trust and be conversion-focused so that it generates more leads and sales for your photography business.
My specialist subjects are content strategy and planning, content creation, content promotion and savvy content repurposing.
I’ve ghost-written hundreds of search-optimised blog posts for photographers, written engaging copy for photography websites and email campaigns, and created PR and content marketing plans for clients, giving them much-needed focus and clarity.
Content builds brand awareness
Establishes you as an authority in your niche
Builds the know-like-and-trust factor
Drives traffic to your website and boosts conversions
Boosts your SEO rankings for relevant keywords