Professional photographers! Are you ready to get visible?

If we haven’t met before, hi! My name’s Zoe Hiljemark.

I’m a PR and content marketing consultant who works exclusively with professional photographers.

Zoe Hiljemark PR & Content Strategist helping professional photographers to promote and grow their businesses

As you’ll know, building a successful photography business involves a LOT more than being able to create outstanding images. Marketing is essential!

But if promoting your photography feels awkward to you, or if you find yourself procrastinating on marketing because you simply don’t enjoy it or don’t know what to do to get yourself noticed, then you’re in the right place!

Self-promotion can feel daunting.

But you and I both know that in order to get hired, to sell more of your images and to generate more money and time-freedom in your business, you need to embrace marketing to get noticed and booked by your ideal photography clients.

If you feel frustrated, overwhelmed or hesitant about promoting yourself and your photography marketing, it’s probably time you got some help.

Here’s the thing. Even if you’re busy with clients now, it’s important to continually be promoting your work and growing your audience if you are to future-proof your photography business.

Because it’s only by making marketing a priority, that you’ll continue to attract a steady flow of enquiries, and ultimately be able to generate leads and convert them into sales.


Who do I help?

When photographers I work with first come to me, they are usually lacking a promotional strategy and plan.

As a result, they’re trying every marketing tactic but aren’t getting the results they want.

They’re feeling frustrated that their marketing efforts are not working and are overwhelmed with all the work involved in trying to keep their businesses visible on- and offline.

Often they’re struggling to find the time to create enough content to constantly feed social media and their blog. Or, they don’t know what to create and whether it will actually market their photography business effectively.

Many also lack the confidence to promote themselves.

They struggle to put themselves out there, or feel salesy when talking about their their photography services and products.

They’re also done with relying 100% on social media to attract clients. They feel that it’s getting harder to get noticed and that it’s a huge waste of time and energy.

They’re fed up of throwing money away on ineffective Facebook ads, but do still need to achieve stand-out from their competitiors and generate more enquiries from the right calibre of client.

Zoe Hiljemark consults professional photographers on how to use PR and content marketing strategies to promote and grow their photography businesses

I help professional photographers who know that there is a better way, and who are keen to make the most of the opportunities that PR and content marketing provides.

Photographers hire me because they recognise the value in getting the help and guidance of a PR and marketing expert who understands the photography industry and who has a proven track record of promoting photography businesses.

Whether you’re looking to outsource or if you’re keen to up-skill so that you can improve your DIY marketing, I have a solution for you. 

I offer PR and content marketing consultancy, coaching and training to UK and internationally-based photographers.  

Photography marketing and PR specialist

I established my PR consultancy business back in 2013, after gaining a BA (Hons) degree in Communication and spending a decade in senior PR roles. Over the years, I’ve represented small businesses as well as national and international brands.

But my journey into becoming a photography marketing specialist all began when I hired Karen Wiltshire to photograph my eldest son as a newborn seven years ago.

I didn’t know it at the time, but meeting Karen was going to set me on such an exciting path…

She became one of my very first PR clients and I’m delighted to say that we’ve continually worked together ever since.

Thanks to her support and kind words about the work I initially did for her, other photographers also hired me to help them with their PR and marketing.

Soon-after, I began working exclusively with photographers.

Six years on, every day in my business I now provide hands-on-help to photographers across the country by generating publicity and creating compelling marketing content that makes them more visible and attracts clients.

I also now speak at events, host training workshops and offer group and 1-2-1 coaching to photographers, as well as host a thriving Facebook community for professional photographers.


If you’ve reached that exciting stage in your photography business where you’re seeking PR and marketing support, or are interested in coaching or training then keep reading to discover how I can help. 

There are several ways we can potentially work together.

(Pssst! I can also even help you for free!)


Why do professional photographers hire me?

  • A specialist in marketing for photographers

    I’ve worked in communications for 15 years and established my business back in July 2013.

    For almost five years, I’ve worked exclusively with photographers, and have developed a solid reputation in the photography industry. I can hit the ground running!

  • An experienced consultant who enjoys the jobs you don’t!

    Photographers who hire me usually don’t have either the skills, the know-how, the time or the desire to do all of their PR and marketing themselves. I do!

  • Strategic consultancy

    I help my clients to develop a strategic plan rather than flit from one marketing tactic to the next. I put the focus very much on creating engaging marketing content that will attract the right kind of clients to their photography businesses.

  • A team member who is personable, proactive and conscientious 

    I care about your success and can bolt on seamlessly onto your team. Work with me 1-2-1 and gain peace of mind from knowing that the promotional aspects of your business are being taken care of, by someone you trust.

  • Results-focused

    I am committed to providing a great return on your investment and to getting you and your photography business noticed.

  • Packages to suit your requirements and budget

    Hire me and get the support you need, at a level that suits your unique requirements.

    Whether that’s on-going, practical help to get the day-to-day marketing tasks done, one-off strategic consultancy to give you a plan with a purpose, or coaching and training.