Photography PR and content marketing specialist 

Hi! I’m Zoe Hiljemark

I’m a PR and content marketing consultant, mentor and educator who specialises in working with professional photographers.

I’ve worked in PR and marketing my entire career, which began after graduating with an Honours degree in Communications 20 years ago.

Before I set up my own business back in 2013, as PR Director at a leading marketing agency in Dorset, I represented a variety of small creative businesses as well as national and international luxury brands.

A career highlight was winning a Chartered Institute of Public Relations Regional Gold Award for my national awareness campaign for a UK charity. I also got a glimpse of how the other half lived during the years I promoted a 7* luxury yachting marina in Northern Cyprus and various superyacht manufacturers.    

While the glamour of luxury clients had its appeal, I married and later started a family in 2012 and took a short break from work.

During that time, I chose Karen Wiltshire to photograph my eldest son as a newborn, and this set me on an exciting path…

Karen became a client of my newly-established PR agency and she was good enough to introduce me to other photographers who wanted help and support with their PR and marketing.

Soon after, I began working exclusively with photographers as I realised it was an industry that I loved working in!

Zoe Hiljemark, PR consultant to professional photographers

Now, every day in my business I provide hands-on help to photographers in the UK by generating publicity and creating compelling marketing content that makes them more visible and attracts clients.

As well as done-for-you style services, I also offer training and mentoring services (check out The Photographer’s Visibility Blueprint™), have spoken at photography industry events and have been featured on photography podcasts. 


“Marketing has always seemed like a black art, but with Zoe’s help, I’m able to finally make sense of it all!”

Abigail Cockcroft – Shoot Producer

My expertise

Public Relations | Media Publicity | Press Coverage

I can help you use the power of PR to your advantage.

I specialise in defining your unique story and sharing it with relevant media and journalists to achieve profile-raising articles in the press.

I’ve achieved many hundreds of articles and features during my 20 years in PR in consumer print media, in trade titles, as well as on radio and TV and online.

My photography clients have been featured in photography publications including Digital Photographer, Photography Monthly, Professional Photo Magazine, Digital Camera World, Black + White Photography, Practical Photography, Outdoor Photography and Photography News.

And, in local, regional, national and international publications including BBC News, The Daily Telegraph, The Daily Mail, The Sun, The Metro, Happiful, Yahoo, Woman & Home, Woman, Conde Nast Brides, Mother & Baby, Stylist, Fabulous, Baby Centre, the Huffington Post and many, many more.

  • Media coverage gets you noticed and attracts clients

  • Establishes you as a go-to expert

  • Forges beneficial relationships with journalists, bloggers and influencers

  • Boosts your credibility and profile

  • Creates valuable backlinks to your site, boosting your SEO

“If you need to build visibility of your photography business, Zoe is for you! She has all the contacts at her fingertips and knows how to approach different type of media to suit your photography brand.”

Joanne Temple – Child Portrait Photographer
Frank & Bloom

Content Strategy | Content & Blog Writing | Content Repurposing | SEO Copywriting 

Your marketing content should help to forge a connection with your ideal client, build trust and be conversion-focused so that it generates more leads and sales for your photography business.

My specialist subjects are photography marketing and PR, specifically content strategy development and planning, blog content creation, content promotion and savvy content repurposing.

I’ve ghost-written many hundreds of search-optimised blog posts for photographers, written engaging search-engine optimised copy for photography websites and created email campaigns and PR and content marketing plans for clients, giving them much-needed focus and clarity.

  • Content builds brand awareness

  • Establishes you as an authority in your niche

  • Builds the know-like-and-trust factor

  • Drives traffic to your website and boosts conversions

  • Boosts your SEO rankings for relevant keywords