Hi, I’m Zoe Hiljemark – PHOTOGRAPHY PR CONSULTANT
Strengthen your visibility. Grow your reputation.
Creating exceptional photography is one thing. Making sure the right people discover it, recognise your expertise and remember your name is another.
For more than a decade, I’ve worked exclusively with professional photographers, combining PR, SEO and strategic content to strengthen their digital footprint, increase their visibility and build their reputation.
kind words from clients
Testimonials from Photographers
Zoe has taken the marketing of my studio to the next level!
“Her help with creating blog articles has boosted my SEO, and the PR opportunities she sourced in the local and national press have been invaluable for raising the profile of my photography studio.”
Zoe quickly secured excellent media coverage!
“Within the first month, Zoe secured me mentions in relevant blogs as well as slots on BBC local radio. She understands what it takes to ‘sell’ to editors and journalists. We developed a great working relationship.”
PHOTOGRAPHY PR & VISIBILITY
A joined-up approach to building your reputation
Strong reputations aren’t built through one marketing channel.
They’re built by creating a consistent digital footprint that makes your photography easier to discover, demonstrates your expertise and gives people compelling reasons to trust and recommend you.
That’s why PR, SEO and strategic content work particularly well together. Each strengthens the other, helping you build visibility in more of the places your ideal clients, industry contacts and potential collaborators are looking.
This integrated approach sits at the heart of The Photographer’s Visibility Blueprint™ and underpins my work as a photography PR consultant.
STRATEGIC PR & MARKETING EXPERTISE
Specialist expertise to strengthen your visibility
WORKING TOGETHER
Choose the level of input your business needs
DONE FOR YOU SERVICES: For established photographers ready to outsource their PR, SEO and strategic content to an experienced specialist. Your strategy and implementation are tailored around your goals, helping you build a stronger digital presence and reputation without having to manage everything yourself.
STRATEGY SESSIONS: For times when you need experienced strategic input rather than ongoing implementation. Use an ad hoc session to work through a specific marketing challenge, identify opportunities or get clarity on where to focus next.
EVENTS: Practical marketing events for professional photographers in Dorset who want to develop their knowledge and connect with others in the industry.
One of the questions I’m often asked is…
How Did I Become A Photography PR Consultant?
My journey into photography marketing began in 2012, when I chose newborn photographer Karen Wiltshire to photograph my son. I’d already spent ten years working in marketing and PR, and when I launched my own consultancy the following year, Karen became one of my first photography clients.
The PR coverage, SEO and strategic content we worked on together quickly proved valuable, and recommendations to other photographers followed. Before long, my client list was dominated by photographers. In 2015, I decided to specialise exclusively in photography PR and marketing, and I haven’t looked back since.
As a photography PR Consultant and Visibility Strategist, I now work with professional photographers both in the UK and abroad. I have secured countless money-can’t-buy media features, written thousands of photography blog articles for their websites that rank highly in Google search and helped to generate tens of thousands of visits to their websites, which all generate valuable brand awareness and sales!
Specialist expertise, brought together strategically
PR, SEO and content are most powerful when they work together. Drawing on more than 20 years in marketing and PR, and over a decade specialising exclusively in photography, I bring these disciplines together around the goals of your business.
PHOTOGRAPHY PR CONSULTANT
PR, Publicity & Media Relations
Strategic PR can do far more than generate publicity. The right media coverage builds recognition, strengthens your reputation, positions you as an expert and creates valuable third-party endorsement of your work.
With more than 20 years’ PR experience, I’ve secured hundreds of editorial features, interviews and media mentions across consumer, trade and specialist photography media, as well as radio, TV and podcasts.
For photography clients, that has included coverage in photography publications including Digital Photographer, Photography Monthly, Professional Photo Magazine, Digital Camera World, Black + White Photography, Practical Photography, Outdoor Photography and Photography News. Also, in local, regional, national and international publications including BBC News, The Daily Telegraph, Yahoo, and many, many more.
SEO + CONTENT STRATEGIST FOR PHOTOGRAPHERS
SEO strategy | Content planning | Copywriting
Your website and content should do more than showcase your photography. Used strategically, they can increase your search visibility, demonstrate your expertise and attract potential clients long before they’re ready to enquire.
Over the past decade, I’ve ghostwritten thousands of search-optimised articles for photographers, developed bespoke content strategies and written website and email copy designed to turn greater visibility into meaningful business opportunities.
My approach combines SEO insight with more than 20 years of marketing experience, ensuring your content isn’t created simply to rank, but to strengthen your wider reputation and support your business goals.
Ready to raise the profile of your photography business?
If you’re an established photographer looking for experienced PR and marketing expertise to strengthen your visibility and reputation, I’d love to hear more about your business and where you want to take it.