PHOTOGRAPHY MARKETING MENTORING

Need a Fresh Approach To Attract Your Dream Photography Clients?

The right-fit clients you dream of working with are out there—but they can’t find you if your marketing isn’t working and they don’t know you exist.

If you’re ready to invest in your growth and take charge of your visibility so you can make 2025 your best year in business, get in touch!

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Feel like your marketing efforts are falling flat?

You’re a talented professional photographer, yet you’re frustrated watching competitors book your dream clients and rank higher on Google.

Despite all your hard work, the steady stream of leads and bookings you long for just isn’t materialising. No wonder you’re questioning what’s missing and wondering how you will ever get noticed.

You’ve been in business long enough to have experimented with different marketing tactics, but you know deep down that relying solely on ever-changing social media algorithms, sporadic referrals and expensive ads isn’t cutting it anymore.

You’re ready to change up your marketing strategy but aren’t sure where to focus your efforts or how to get results.

To get visible and consistently attract and convert your dream clients, you need a diversified but integrated marketing approach that combines short-term wins with lasting impact. Relying only on what’s worked in the past, and not upskilling to add new strategies to your marketing toolbox, is a mistake.

Work with me, and discover how to harness the combined power of SEO, blogging, and PR.

These proven strategies will help your ideal clients find you online, build genuine connections, and ultimately turn followers into bookings—all while boosting your visibility and positioning you as the go-to photographer in your niche.

Sound good? Keep reading to find out more.

Introducing…

Marketing Mentoring for Photographers

The Photographer’s Visibility Blueprint™ is a tried-and-tested group mentoring programme exclusively for photographers.

We work together for six months, setting you up for future success and upskilling you in SEO, blogging and PR strategies.

It’s been designed to help you achieve greater visibility, attract more of the right-fit clients, and build a thriving business.

If you’re ready to:

  • Get clarity on who you serve and how you help,
  • Stand out as the go-to photographer in your niche or local area,
  • Build a stronger online presence that drives leads and bookings,
  • And finally feel confident about your marketing strategy…

…then this programme is for you!

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Here’s What you Get

My Marketing Mentoring Service is for photographers who want to up-level their marketing by learning new skills and strategies

A Formula for More Visibility

By focusing on SEO, blogging and PR strategies, this programme is comprehensive and delivers impactful, long-lasting results

Accountability and Motivation

Regular group calls and check-ins keep you on track and inspired as you implement what you’ve learned

Suitable for All Photographers

The content within the programme is suited to those in a wide variety of photography niches, and only photographers can join

Personal Attention and Support

Every photographer benefits from £800+ worth of bonuses: ‘Done For You’ support from me, plus my eyes on your business and live support calls

Cost-Effective Support

Get the benefit of my 20+ years of PR and marketing experience without the higher cost of one-on-one mentoring or outsourcing

A Community of Photographers

Learn alongside a small group of photographers who share your goals. You’ll share experiences and celebrate wins together

Your Investment

£300 per month for six months of mentoring support

(or grab the early-bird rate before Monday 16th December 2024 to save £150)

Payment Plans are available so you can split the cost at no additional expense
Installment options from just £125

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TESTIMONIALS

We are genuinely so happy, relieved and grateful to have found Zoe and invested in her expertise. Her insight into marketing and PR has been invaluable and she has exceeded our hopes in working with her.

Zoe is full of wisdom and has a gentle but authoritative, insightful and proactive approach. Having her to talk to, check in with and be mentored by was wonderful!

We could not recommend her more highly to any photographer who needs some direction, guidance and help with becoming more visible to their ideal client.
Lizzie Redman
Wedding and Commercial Photographer, Dorset
The Photographer’s Visibility Blueprint is a great program for anyone struggling with SEO, blogging, social media, PR, or just how to pitch yourself to your target audience. It makes you think and re-evaluate what you already do, and for me has been invaluable in helping me to define the types of clients I want to work with.

My SEO scores have increased over the duration of the program, and I’ve written articles that have been published and been featured in publications – all thanks to Zoe’s help.

Zoe has been brilliant, incredibly supportive and informative, and you will learn how to position yourself to maximise potential opportunities – it’s an investment well spent.
Andrew Cameron
Commercial Photographer, Hampshire
Zoe is a passionate and knowledgeable practitioner of SEO, blogging and PR. She is supportive, positive and encouraging and has an understanding of the specific needs of the photographer’s marketplace.

I found the personalized critique and feedback of extremely high value. The 1:1 time with Zoe proved invaluable, and she helped me to get unstuck on how to approach blogging. Her help with strategic positioning was extremely impactful.

Any photographer who wants to compete more effectively in their niche would benefit from her mentoring programme.
Steven Wade Adams
Humanitarian Photographer, San Diego, USA
Zoe’s programme was just what I needed! She was supportive and encouraging and it has given me the confidence to start blogging again and now I know how to work on my SEO.

I found the Bonus ‘Done For You’ support extremely valuable, as well as the community of fellow photographers. I also enjoyed the accountability element very much as that motivated me to work on the course regularly.

To anyone on the fence about joining, I would say definitely work with Zoe. She is so supportive and knows the photography industry and that’s a real bonus!
Amanda Hall
Personal Brand Photographer, Essex
If you’re considering enrolling into Zoe’s Photographer’s Visibility Blueprint, DO IT! Her programme is the backend marketing tool you didn’t know you needed.

The program is personal, extensive, all-encompassing, and the value you receive far outweighs the cost you’ll invest into it. As, what I would consider, a techy person, I learned so much about SEO, blogging, keywords and more that I had no idea about.

It delivered more than I expected and exceeded my expectations. Zoe’s knowledge has made a lasting impact on how I see the “behind the scenes” marketing aspect of my business.
Kayla Pryne
Family Photographer, Wisconsin, USA
The Photographer’s Visibility Blueprint is essential for any photographer who wants to get a handle on SEO, blogging and PR, and who would value personal coaching, support and interaction with other photographers.

It’s a comprehensive programme that gives you the knowledge to become self-sufficient in driving traffic to your website and other ways to be seen and talked about.

Zoe is committed and passionate about what she does. It can be overwhelming when learning something new, but each live call with her was a salve as we dove deeper into the topics covered. Being able to have dialogue and conversation was extremely valuable. It kept me inspired and moving forward.
Lesley Ames
Pet Photographer, Chicago, USA

If We Haven’t Met – Hi, I’m Zoe!

I’m an experienced PR Consultant who works exclusively with independent professional photographers just like you!

I created this programme so that photographers who don’t wish to or don’t have the budget to outsource their marketing and PR can still benefit from my expertise.

It’s been designed to help you increase your visibility online and offline, and will equip you with strategies, insights and know-how so that you can develop, not just a surviving but, a thriving photography business!

Unlike stand-alone courses focused on one aspect of marketing such as SEO or Facebook Ads, in The Photographer’s Visibility Blueprint™, I’ll teach you how to leverage the power of a variety of visibility strategies, and we’ll work closely together for six months.

Combining the power of all SEO, content and PR strategies, I believe, is truly the key to success. I’d love to show you how you can leverage them to grow your photography business!

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Frequently Asked Questions

Here are a few common questions about my Marketing Mentoring programme for Photographers

I’ve worked in PR for more than 20 years and have been working exclusively with photographers since 2015.

Over the years I have supported many photographers in a variety of photography niches.

Yes, I’ve yet to find a niche of photography that this doesn’t work for. If you have a website and are promoting your services or products online, the strategies I teach in this programme are applicable.

Visit my Clients and Testimonials page to see who I have worked with and the niches I have experience in.

As a photography PR and marketing consultant and mentor, I have specialised experience and expertise that will benefit you as a photographer.

Many photographers have already completed this group programme and previous iterations of it, and have worked with me 1:1. As a result, I have received many 5* reviews of from photographers – take a look at reviews of the programme and reviews of my ‘done for you’ services.

The total investment for the programme, based on a January 2025 start, is £1800 (equivalent to £300 per month), payable in instalments over the six months of the programme.

If you secure your place before Monday 16th December 2024, you can take advantage of an early-bird discount, reducing the investment to £1650 (a saving of £150).

Remember, there is more than £800 worth of bonus ‘done for you’ support included, so the total value of this programme is more than £2600!

Get in touch to request the full details of The Photographer’s Visibility Blueprint and act fast to secure this special offer!

Photographers who invest in the programme have usually reached a point where they know they need external help to move their business forward.

They believe in the power of content marketing and SEO, and are curious about PR, but haven’t fully utilised these strategies and know they are missing out on the benefits.

They want to upskill rather than outsource their PR and marketing. They recognise that an investment in themselves now will pay off in the longer term as they will be able to manage their SEO, blogging and PR activities themselves in the months and years ahead.

When you work with me, I teach you what you need to know about SEO, strategic blogging and PR, and guide you on how to use these fully in your photography business.

The way the programme is structured and the in-built accountability check-ins are invaluable in ensuring that this is not another course you buy but then never use. I’m there alongside you throughout, encouraging your active participation in the group calls and your full implementation.

Fully embracing these strategies and implementing them in your photography business will help you get more visible, attract more clients and boost your revenue.

My group marketing mentoring programme lasts for six months, and the investment can be split over the time we are working together.

If you make at least £300 per average sale from photography, then just one client per month will cover the investment into this programme.

Payment plans are available at no extra cost, and instalments can be from as little as £125.

Can you afford to miss out on this opportunity which will help you get visible and attract clients?!

The group marketing mentoring programme is relaunching in January 2025 with new and improved content and includes more support than ever before. After that you can enrol any time – the programme is open for enrolment all year round.

Remember though, if you purchase before Monday 16th December 2024, you can secure the early-bird rate of £1650 (a saving of £150). After this date, the investment increases to £1800 (equivalent to £300 per month).

If you’re ready to upskill and make more impact with your marketing in 2025, let’s chat.

Still have more questions? I’d love to address those on our call!

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GROUP MENTORING NOT RIGHT FOR YOU?

There are Other Ways To work Together

If the group mentoring programme doesn’t feel like a good fit for your needs, I also offer a 1:1 mentoring service (get in touch to request the details) as well as a Done For You PR service.

Other ways I work with photographers is by providing ad hoc consultancy (you can book one or several one-off consultations) or hire me for one-off tasks such as keyword research.

VIEW MY OTHER SERVICES