Content and PR Services for Photographers: What I can do to boost your business!

There are several different ways to work with me if you’re a professional photographer looking for help with your PR and marketing. What to find out what they are? Great! Then, stick around.

If you’re seeking marketing support, hopefully, you’ll find something here, from my list of content and PR services for photographers, to suit your needs and budget.

If so, I look forward to chatting with you about potentially working together!

First off, who am I?

You may find yourself reading this without knowing much about me, so first, let me do a quick introduction. Hi! I’m Zoe, and I’m a PR and visibility consultant. Through my photography PR agency, I work exclusively with professional photographers.

How I help photographers

Day-to-day, one of things I help my photography clients to do is secure valuable, profile-raising media publicity. My work also involves helping them to consistently create strategic, search-optimised blog content that will help them attract their dream clients.

My mission is to help photographers become more ‘PR-Savvy’ so that they can gain visibility, grow a loyal audience around their business, and build an enjoyable and thriving lifestyle doing the work they love for their dream clients.

I’ve worked with photographers across a wide variety of photography genres. My client list includes newborn photographers, family photographers, and pet photographers. I’ve also worked with headshot photographers, commercial photographers, wildlife photographers, photography training and mentoring specialists, and more.

Discover what my photography clients have said about working with me.

About me

A few other things you may find useful to know about me:

• I have almost 21 years of PR and marketing experience
• I have had my own business for 11 of those years, and I have worked exclusively with photographers for nine years
• I’m based on the south coast of England and work with photographers from around the world.

Related reading: Finding my niche: Photography PR and marketing

I host a fast-growing Facebook community, called PR-Savvy Photographers. I’m proud to say that the group now has more than 1000 members, at the time of writing this. It’s become a truly international group. Members include photographers based across Europe, North America, Australia and Asia.

It’s a great place to connect with me if you’re a photographer and haven’t yet joined. Request to join if you haven’t already.   

Related reading: Five reasons to outsource your photography marketing

Marketing and PR Services for Photographers

There are a number of ways that we could potentially work together:

‘Done for you’ services

1) PR and marketing consultancy and content creation

As a PR and content marketing consultant, I offer a ‘done-for-you’ style service.

If you were to hire me on this basis, I would work closely with you (and your team if you have one). I would support your photography business by carrying out a range of PR and marketing activities, acting as your in-house PR and Marketing Director.

What this looks like varies from one client to another, as every photography business is unique and every client I work with offers unique photography services.

As a photography PR agent though, I typically get involved in media relations work and strategic blog content creation, copywriting and SEO-related tasks:

a) PR services for photographers

PR-related work involves PR strategy and planning and proactively sourcing editorial opportunities.  I help you to craft and share your news stories and issue press releases and make proactive pitches to the media.

The goal of these photography PR activities is to secure valuable profile-raising publicity in the form of free editorial opportunities. This may be in newspapers and magazines, podcast or radio interviews, and online mentions. Valuable backlinks to a client’s photography website from these are also a great SEO boost, so are something I aim to secure too.

b) Photography marketing services

Marketing content strategy and content creation is also a key focus of this service.

I support my clients by mapping out a strategic content plan for them and managing this on their behalf. If you ever struggle to come up with blog content ideas, don’t worry…I have lots!

I suggest content ideas for blogs and create the required blog copy or edit your first drafts. I also upload approved blog articles to my client’s websites and publish them, according to the pre-agreed content schedule. Essentially, I take away the hassle of blogging and ensure it’s done properly for you!

Website copywriting is also something I can help with, as well as the copywriting and creation of email marketing campaigns.

c) SEO Copywriting

I am also well-versed in search-engine-optimisation (SEO) and manage a number of SEO-related tasks for my photography clients.

This can include regular SEO audits, keyword research and strategic content planning, as well as advising and implementing improvements to their websites. I’m most experienced with WordPress and Squarespace website platforms. I have also worked with Ionos websites and custom-designed websites too.

Who is my done-for-you PR and content service for?

My done-for-you PR service is perfect for ambitious independent photographers, photography studio owners and/or businesses that operate within the photography industry, who are ready to uplevel their visibility.

I typically work with my clients for a year or more (and in many cases, I have been consistently contracted for years at a time – I think 6 years with one client is my record to date!). There is a minimum of three months commitment required initially if we decide to work together, and the rolling commitment is agreed upon and then recommitted to in three-month blocks.

It’s a service best suited to established photographers and photography businesses who are generating a consistent income and have the budget to outsource for the mid to long term (6 months minimum).

There’s more information here about my done-for-you PR service for photographers, as well as answers to commonly asked questions, and a means of getting in touch with me if this is of interest.

2) Group Mentoring

The other way to work with me is via my group programme, The Photographer’s Visibility Blueprint™.

This service has been designed for established photographers who are not ready to invest in my ‘done-for-you’ service or outsource their marketing, but know that they would benefit from expert help.

If you’re fed up with feeling like your marketing content is not getting seen or having an impact, and you feel like you’re wasting your time and getting little traction, then this is also potentially a good fit for you.

The outcome of this 20-week programme is that you get my support in a small group of like-minded photographers who want to rise above the noise, stand out, get visible, and connect with more ideal clients.

Who is the group mentoring service for?

To be a good fit for this programme, you’ll need to be committed to working on your marketing, and to embracing the core strategies of my visibility blueprint (SEO, blogging and PR). These may well be completely new to you as a way of promoting yourself and your work, so you’ll need to be prepared to learn and try new things.

The programme is also designed for photographers who have already been working on SEO and blogging, perhaps even for many years. Whatever your experience with SEO, blogging and PR, it’ll be sure to help you level up and strategise, even if you feel you know the basics already.

You’ll need around 2-3 hours per week for the duration of the programme, to study the course materials and attend all the live group mentoring sessions. The training content is pre-recorded and replays are available of the group calls if you’re unable to attend live.

This isn’t for you if you’re already highly visible and have a fully booked-out photography business, with continuous lead flow and a high level of client conversions. It’s also not for you if you don’t feel that focusing on SEO, blogging and PR is the approach you wish to take to promote your photography.

Find out more about The Photographer’s Visibility Blueprint™ and complete the form on that page to request all the details.

3) Done for you Keyword Research

Another task I can take off your plate is keyword research.

If you recognise the importance of SEO, you’ll perhaps already be making attempts to optimise your website to hopefully attract more organic traffic from Google. You’ll know that creating and publishing high-quality blog content on your website is a great way to boost your rankings.

The problem is perhaps that you may have no idea which keyword phrases are worth proactively targeting and including in your content. My done-for-you keyword research service helps with this.

If you aren’t already blogging regularly, I highly recommend you do! Remember, I can help with content planning and SEO content writing if this isn’t something you enjoy or know how to do well (see my Done-for-you PR and Content service above).

Interested in my PR services for photographers?

In addition to these services, I’m also working on some other exciting projects behind the scenes. I look forward to being able to share more with you soon.

Ultimately, I want to help photographers like you get visible.

• I want you to feel inspired and excited about consistently marketing your business.
• I’d like to help you market in a way that attracts more of the right people to you, without you having to waste money on advertising, relying on referrals or sheer luck.
• I also want to help you incorporate systems and processes into your photography business so that marketing feels easier and more enjoyable than it may do right now.

If any of this has piqued your interest, visit my Services page, and get in touch with me if you’d like to know more.