Content And PR Services For Photographers: How I Can Boost Your Business in 2025!
If you’re a professional photographer looking for help with your PR and marketing, you’re in the right place. I offer a number of content and PR services for photographers. So, if you’re seeking marketing support, hopefully you’ll find something here to suit your needs and budget.
I look forward to chatting with you about potentially working together!
First off, who am I?
If you don’t know much about me, let me do a quick introduction.
Hi! I’m Zoe, and I’m a marketing, PR and visibility consultant. Through my photography maketing and PR agency, I work exclusively with professional photographers.
How I help photographers
Day-to-day, I help my photography clients to secure valuable, profile-raising media publicity – editorial features and mentions in the press.
My work also involves helping them to consistently create strategic, search-engine-optimised blog content that will help them get discovered and attract their dream clients.
My mission is to help photographers become more ‘PR-Savvy’ (hence the name of my free photography community on Facebook – PR-Savvy Photographers – come and join if you haven’t already).
In a nutshell, that means that I want to help you, and photographers like you:
- boost your visibility, authority and influence – through the production of compelling marketing content and strategic PR storytelling that positions you as the expert you are
- grow a loyal audience around your business – so you never have to wonder where your next client will come from
- build an enjoyable, profitable and thriving lifestyle business – after all, you started your business because you want to work on your own terms and be in control of your life and work schedule
- and, all while doing the work you love for your dream clients – creative work that is fulfilling, and that motivates and lights you up each day.
Photography genres: My experience
I’ve worked with photographers across a wide variety of photography genres.
My client list includes:
- portrait photographers:
- newborn photographers
- family photographers
- wedding photographers
- headshot photographers
- pet photographers
- equine photographers
- commercial photographers:
- personal branding photographers
- food and drink photographers
- commercial lifestyle photographers
- CSR photographers
- cultural and humanitarian photographers
- also…
- wildlife photographers
- photography trainers and mentors, and more.
About me
A few other things you may find useful to know about me:
- I’ve worked in PR and marketing for more than 21 years
- I have had my own business for 10 of those years, and I have worked exclusively with photographers since 2015
- I’m based on the south coast of England and typically work with UK-based photographers. That said, I welcome the opportunity to connect with photographers from around the world.
As I’ve mentioned, I host a fast-growing Facebook community, called PR-Savvy Photographers. I’m proud to say that the group now has more than 1100 members, at the time of writing this. It’s become a truly international group. Members include photographers based across Europe, North America, Australia and Asia.
It’s a great place to connect with me if you’re a photographer and haven’t yet joined. Find out more and request to join here if you haven’t already.
PR and marketing services for photographers
There are a number of ways that we could potentially work together:
‘Done for you’ services
1)PR and marketing consultancy and content creation
As a PR and content marketing consultant, I offer a ‘done-for-you’ style service, and you can hire my services for anything upwards of one day per month.
New in 2025 – this ‘VIP Day’ format means that there is no long-term commitment required – you won’t be tied into a lengthy retainer contract – and so it’s an extremely flexible way of getting expert support when you need it.
If you were to hire me on this basis, I would support your photography business by carrying out a range of PR and marketing activities, based on your business and marketing goals and priorities. Not sure what those are? No problem! I can help you to create a strategy and plan, and reduce the overwhelm you feel around marketing your photography business.
When you invest in one of my VIP Days, I consult and advise you, acting as your in-house PR and Content Director. Not only that, I’ll get the work done that you have been procrastinating on or struggling to do yourself – whether that be pitching to the media, crafting engaging blog content, writing email newsletter copy, planning out your social media content plan, or something else related to marketing and PR.
The specific tasks I work on varies from one client to another, as every photography business is unique and every client I work with offers unique photography services.
We’ll have a free consultation before any VIP Day booking to discuss the help you need and to determine the suitability of this service.
As a photography PR agent, I typically get involved in media relations work and strategic blog content creation, copywriting and SEO-related tasks:
a) PR services for photographers
PR-related work involves PR strategy and planning and proactively sourcing editorial opportunities. I create news stories and issue press releases and make pitches to the media, and secure feature opportunities in newspapers and magazines and podcast or radio interviews.
These photography PR activities result in valuable profile-raising publicity for my photography clients.
b) Photography marketing services
Marketing content strategy and content creation is also a key focus of this service. I support my clients by mapping out a strategic content plan for them and managing this on their behalf. If you ever struggle to come up with blog content ideas, don’t worry…I have lots!
I suggest content ideas for blogs and create the required blog copy, as well as upload approved blog articles to their websites and publish them, according to the pre-agreed content schedule. Website copywriting is also something I help with, as well as the copywriting and creation of email marketing campaigns.
Unlike some PR and marketing pros, I am also well-versed in search-engine-optimisation (SEO) and manage SEO-related tasks for my photography clients, achieving fantastic results such as increased website traffic, a significant uplift in the number of rankings, and clearer communication which improves overall website user experience.
I’m committed to staying atop of current trends and am also versed in AI search optimisation which is become increasingly important in 2025.
Now AI tools are being used as search engines, AI search optimisation is an important development in digital marketing. Not only do you want your website and content to appear in search engine results (e.g. in Google search results), you’ll want to appear in AI search results – in the responses produced by AI tools such as ChatGPT and Gemini when people search for information relevant to your photography business.
My services therefore include SEO audits, keyword research and strategic content planning, as well as advising and implementing improvements to my clients’ websites. I’m most experienced with WordPress and Squarespace website platforms but also have worked with Ionos websites and custom-designed websites too.
c) Done for you Keyword Research
Another task I can take off your plate is keyword research.
If you recognise the importance of SEO, you’ll perhaps already be making attempts to optimise your website to hopefully attract more organic traffic from Google. You’ll know that creating and publishing high-quality blog content on your website is a great way to boost your rankings.
The problem is perhaps that you may have no idea which keyword phrases are worth proactively targeting and including in your content.
Hire me to help you with your keyword research, and I’ll perform a review and compile a detailed report that’ll include keyword suggestions based on the phrases that people are actually searching for in Google. I’ll recommend to you the ones that would be worth including in your website pages and blog articles.
My reports are completely bespoke to your photography business and are designed to give you a huge head-start with SEO.
They’ll also give an insight into how your competitor’s websites are performing from an SEO perspective. This is intel that you will find incredibly interesting and valuable, I assure you!
If you aren’t already blogging regularly, I highly recommend you do so. Remember, I can help with content planning and SEO content writing if this isn’t something you enjoy or know how to do well (see my Done-for-you PR and Content service above).
Who is my done-for-you PR and content service for?
My done-for-you PR service is perfect for ambitious independent photographers, photography studio owners and/or businesses that operate within the photography industry, who are ready to uplevel their visibility.
I typically work with my clients long-term (and in many cases, I have been consistently contracted for years at a time – I think 6 years with one client is my record to date!). But there is no long-term commitment so this is a very flexible and cost-effective service – you can simply hire me when you need me!
It’s a service best suited to established photographers and photography businesses who are generating a consistent income and have the budget to outsource. Those who are in a position to invest for several months or more – and hire me for a couple of days each month – will get the best results.
There’s more information here about my done-for-you PR service for photographers, as well as answers to commonly asked questions, and a means of getting in touch with me if this is of interest.
Marketing Mentoring
I also run a marketing mentoring programme, The Photographer’s Visibility Blueprint™.
This service has been designed for established photographers who are not ready to invest in my ‘done-for-you’ service or outsource their marketing, but know that they would benefit from expert help.
If you’re fed up with feeling like your marketing content is not getting seen or having an impact, and you feel like you’re wasting your time and getting little traction, then this is also potentially a good fit for you.
The outcome of this 6 month-long programme is that you get my support in a small group of like-minded photographers who want to rise above the noise, stand out, get visible, and connect with more ideal clients.
Who is marketing mentoring service for?
To be a good fit for this programme, you’ll likely be an established photographer, already creating marketing content (social posts, blogs, videos etc) but are not ready to outsource your marketing or grow your team.
You don’t have a marketing strategy or plan, and you know in your gut that you would benefit from expert help and live support.
Also, you’re feeling fed up with feeling like your marketing content is not getting seen or having an impact. There’s a sense that you’re wasting your time when it comes to marketing and getting little traction for your efforts. Your current marketing content isn’t getting much engagement (despite taking ages to create!).
If you’re struggling to attract enough of the right type of clients, and are having to graft hard for every sale and end up taking on bad-fit clients just to get some revenue coming in, you could also be a good fit.
Perhaps your website isn’t ranking on the first few pages of Google and not attracting enough traffic, or generating enough enquiries, to allow you to build the business you want.
You might also feel like you have more questions than answers when it comes to marketing, and you see the value in having an expert to ask and support you.
To be an ideal fit for the programme, you’d also need to be committed to working on your marketing, and to embracing new strategies and ways of promoting yourself and your work. As a guide 2-3 hours per week will be required for the duration of the programme, to study the course materials and attend the live group mentoring sessions.
Who is it NOT for?
This isn’t for you if you’re already highly visible (your website is ranking in the top spots on Google for all your target keywords, you’re regularly in the press and creating content that sells your services).
Neither is it for you if you have a fully booked-out photography business, with continuous lead flow and a high level of client conversions.
It’s also not for you if you’re currently doing little to no marketing, and aren’t committed to doing what it takes – i.e. to working on your marketing regularly and consistently. Nor, if you’re not open to embracing new strategies and ways of promoting yourself and your work, or aren’t prepared to put yourself out there (more than you are now).
Getting more visible through content and PR will make a BIG difference to your success, but you will need the time available to study the course materials and attend the live sessions (extra time will be needed for full implementation of the trainings).
N.B. If you don’t wish to learn in a small group setting, you can work with me on a 1:1 mentoring basis.
To find out more about The Photographer’s Visibility Blueprint™, get in touch and I’ll send you all the details.
One-off PR Consultancy Calls
If you’re looking for something slightly less involved, but know you need the guidance of a photography marketing and PR expert, my consultancy calls can be an ideal first step towards working together.
You can book either a half-or full-day session with me, or even just a ‘Visibility Hour’, for £99. These can be booked directly from my website via the link above.
PR services for photographers
Ultimately, I want to help photographers like you get visible.
- I want you to feel inspired and excited about consistently marketing your business.
- I’d like to help you market in a way that attracts more of the right people to you, without you having to spend money on advertising, relying on referrals or sheer luck.
- I also want to help you incorporate systems and processes into your photography business so that marketing feels easier and more enjoyable than it may do right now.
If any of this has piqued your interest, visit my Services page, and get in touch with me if you’d like to know more.
Other marketing services for photographers
In addition to my services outlined above, I work in collaboration with other trusted experts in the photography marketing space.
I can recommend photography website designers and copywriters, as well as branding experts should you need help outside of the scope of my expertise.
