There are several different ways to work with me if you’re a professional photographer looking for help with your PR and marketing in 2023.
What to find out what they are? Great! Then, stick around.
If you’re seeking marketing support this year, hopefully, you’ll find something here to suit your needs and budget. If so, I look forward to chatting with you about potentially working together!
First off, who am I?
You may find yourself reading this without knowing much about me, so first, let me do a quick introduction.
Hi! I’m Zoe, and I’m a PR and visibility consultant. I work exclusively with professional photographers.
How I help photographers
Day-to-day, I help my photography clients to secure valuable, profile-raising media publicity. My work also involves helping them to consistently create strategic, search-optimised blog content that will help them attract their dream clients.
My mission is to help photographers become more ‘PR-Savvy’ so that they can gain visibility, grow a loyal audience around their business, and build an enjoyable and thriving lifestyle doing the work they love for their dream clients.
I’ve worked with photographers across a wide variety of photography genres. My client list includes newborn photographers, family photographers, and pet photographers. I’ve also worked with headshot photographers, commercial photographers, wildlife photographers, photography training and mentoring specialists, and more.
A few other things you may find useful to know about me:
- This year, I’ll have accrued 20 years of PR and marketing experience (ooof! – showing my age now!)
- I have had my own business for 10 of those years, and I have worked exclusively with photographers for eight years
- I’m based on the south coast of England and typically work with UK-based photographers. That said, I welcome the opportunity to connect with photographers from around the world.
Related reading: Finding my niche: Photography PR and marketing
I host a fast-growing Facebook community, called PR-Savvy Photographers. I’m proud to say that the group now has more than 900 members, at the time of writing this. It’s become a truly international group. Members include photographers based across Europe, North America, Australia and Asia.
It’s a great place to connect with me if you’re a photographer and haven’t yet joined. Click the image above to apply to join if you haven’t already.
Related reading: Five reasons to outsource your photography marketing
PR and marketing services for photographers
There are a number of ways that we could potentially work together in 2023:
‘Done for you’ services
1) PR and marketing consultancy and content creation
As a PR and content marketing consultant, I offer a ‘done-for-you’ style service. This will continue to be the main way to work with me this year.
If you were to hire me on this basis, I would work closely with you (and your team if you have one). I would support your photography business by carrying out a range of PR and marketing activities, acting as your in-house PR and Content Manager.
What this looks like varies from one client to another, as every photography business is unique and every client I work with offers unique photography services.
However, as a photography PR agent, I typically get involved in media relations work and strategic blog content creation, copywriting and SEO-related tasks:
a) PR services for photographers
PR-related work involves PR strategy and planning and proactively sourcing editorial opportunities. I create news stories and issue press releases and make pitches to the media, and secure feature opportunities in newspapers and magazines and podcast or radio interviews.
These photography PR activities result in valuable profile-raising publicity for my photography clients.
b) Photography marketing services
Marketing content strategy and content creation is also a key focus of this service.
I support my clients by mapping out a strategic content plan for them and managing this on their behalf. If you ever struggle for blog content ideas, don’t worry…I have lots! I suggest content ideas for blogs and create the required blog copy, as well as upload approved blog articles to their websites and publish them, according to the pre-agreed content schedule.
Website copywriting is also something I help with, as well as the copywriting and creation of email marketing campaigns.
Unlike some PR and marketing pros, I am also well-versed in search-engine-optimisation (SEO) and manage a number of SEO-related tasks for my photography clients. This can include regular SEO audits, keyword research and strategic content planning, as well as advising and implementing improvements to their websites. I’m experienced with both WordPress and Squarespace website platforms.
Who is my done-for-you PR and content service for?
My done-for-you PR service is perfect for ambitious independent photographers, photography studio owners and/or businesses that operate within the photography industry, who are ready to uplevel their visibility.
I typically work with my clients for a year or more (and in many cases, I have been consistently contracted for years at a time – I think 6 years with one client is my record to date!). There is a minimum of three months commitment required initially if we decide to work together, and the rolling commitment is agreed upon and recommitted to in three-month blocks.
It’s a service best suited to established photographers, and photography businesses, who are generating a consistent income and have the budget to outsource for the mid-long term. Investment starts from £795 (GBP) per month.
There’s more information here about my done-for-you PR service for photographers, as well as answers to commonly asked questions, and a means of getting in touch with me if this is of interest.
2) Done for you Keyword Research
Another task I can take off your plate in 2023 is keyword research.
If you recognise the importance of SEO, you’ll perhaps already be making attempts to optimise your website to hopefully attract more organic traffic from Google. You’ll know that creating and publishing high-quality blog content on your website is a great way to boost your rankings.
The problem is perhaps that you may have no idea which keyword phrases are worth proactively targeting and including in your content.
My done-for-you keyword research service helps with this.
Hire me to help you with your keyword research, and I’ll perform a review and compile a detailed report that’ll include keyword suggestions based on the phrases that people are actually searching for in Google. I’ll recommend to you the ones that would be worth including in your website pages and blog articles.
My reports are completely bespoke to your photography business and are designed to give you a huge head-start with SEO.
They’ll also give an insight into how your competitor’s websites are performing from an SEO perspective. This is intel that you will find incredibly interesting and valuable, I assure you!
If you aren’t already blogging regularly, I highly recommend you do so in 2023. Remember, I can help with content planning and SEO content writing if this isn’t something you enjoy or know how to do well (see my Done-with-you Content Planning service below, and my Done-for-you PR and Content service above).
3) Quarterly Content Planning Workshops
I introduced my content planning workshops for photographers at the end of 2022. Based on their success so far, I anticipate running these every three months in 2023.
The idea is that I host a live workshop and help photographers with getting their content planned for the three months ahead. In December, the focus will be Quarter 1 planning (January to March). In March, the focus will be Quarter 2 planning (April to June), and so on.
The workshops are a mixture of education and practical support. I teach and consult, as well as provide planning templates and more within a comprehensive workbook.
I created this service because it had become clear to me that photographers who haven’t the means to outsource their PR and marketing need help with strategizing and planning their content.
The quarterly workshops were designed to be an affordable way to work with me. By booking a place on one (for just £37), you can get personalised advice and feedback from me on your content plan and ideas, in a small group environment. This is a fraction of the investment required to hire me for an hour’s private consultancy.
4) ‘Done-with-you’ Content Planning
For those who want more input from me than just the content planning workshop, I’m also offering this year a new ‘done with you’ style content planning service. The investment for this is just £199, and we’ll spend two hours together on Zoom planning your quarterly content plan together for the three months ahead.
These sessions are limited availability – just three slots are available each calendar month.
More PR services for photographers, coming soon!
In addition to these services, I’m also working on some other projects behind the scenes. I look forward to being able to share more with you soon.
Ultimately, I want to help photographers like you get visible.
- I want you to feel inspired and excited about consistently marketing your business.
- I’d like to help you market in a way that attracts more of the right people to you, without you having to spend money on advertising, relying on referrals or sheer luck.
- I also want to help you incorporate systems and processes into your photography business so that marketing feels easier and more enjoyable than it may do right now.
My future plans include a PR course as well as a new group programme, and a few other things besides. I’ll update you on those as soon as I can.