Using the media to promote your photography business is a great way to stand out from your competitors and build awareness of you and the services you offer.
The impact of the Covid-19 pandemic has been huge on photographers around the world. With photographers largely considered ‘non-essential’ service providers, your work may have dried up and you may have had months stuck at home with no commissions or photography clients to serve.
As a result, you may have lost your mojo for your work. No doubt it’s been incredibly hard for you to keep positive, focused and productive. But here’s how to fall back in love with your photography business!
In this article, I’m sharing my top content planning tips for photographers.
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When you secure a piece of press coverage mentioning you or your photography business, make sure you are making the most of it!
Getting featured in the media is a great way to increase the visibility of you and your photography. So, if you have a story that you think will be of interest to the wider public, my advice would be to be proactive. Approach the media with your news.
What have you got to lose?
Your photography business needs a content marketing and PR strategy. Why? Because you need constant and steady supply of leads and customers.
When it comes to securing media coverage for your photography business, I believe that it can be done in seven simple steps. Want to know more?
Read on for my top tips and to download a free cheat sheet that goes with this article, sign up to receive my fortnightly Content Connection emails and also gain access to my freebie resource library.