August Awareness Days: Photography Marketing Prompts
If you struggle to know what to write about on your photography blog or on your social media channels, then have you considered using national awareness days as content prompts? If not, I highly recommend it!
There’s nothing worse than staring at a blank screen, knowing that you need to create content to promote your photography, but not having a clue what to write. Right?!
This is when awareness days can prove so valuable. There are many hundreds of awareness days happening each and every year and one hundred or more each month. So, that’s hundreds of potential topics that you could piggyback on as a content idea!
Related: A step-by-step guide to using awareness days in your photo marketing content
Awareness days are invaluable content prompts
An awareness day, based on a particular theme or topic, could be all you need to come up with hundreds of photography marketing content ideas throughout the year.
Used literally as prompts, you might find that the theme of a particular awareness day, awareness week or monthly awareness campaign inspires you and sets the cogs in your brain turning. You might go on to recall a story worth sharing with your audience on that theme or topic, or you may conjure up a memory of an experience that might interest them, for example.
Simply because of the variety of awareness days that are happening each calendar month, I’m confident that if you applied yourself and open your mind to the possibilities of how awareness days might be helpful to you, you’ll be able to make them work for your photography business.
Related: How to use awareness days to inspire photography content ideas
Free calendar of August awareness days 2025
If you’re reading this around the time this article was originally published, now’s the time to start creating content for your photography marketing channels for August!
In August there are many awareness days and campaigns, so I’m confident that you should be able to find some that are relevant and could inspire content ideas you’ve not thought of yet.
Here’s a list of August awareness days that you might want to look out for in 2024:
August Awareness Days
Month-long awareness campaigns in August
There are month-long campaigns during August including:
World Breastfeeding Month
📅 1–31 August 2025
An international campaign to promote the benefits of breastfeeding for both infants and mothers, and to support policies that encourage breastfeeding-friendly environments.
Romance Awareness Month
📅 1–31 August 2025
A month to celebrate love, relationships, and emotional connection. It encourages people to be mindful and intentional about romantic gestures and quality time.
National Fishing Month
📅 27 July – 31 August 2025
An annual initiative to get more people into angling, promoting the joys of fishing and time spent in nature, while teaching sustainable practices and encouraging family-friendly participation.
Awareness days and week-long campaigns in August
Now, let’s focus on August awareness days and week-long campaigns. There are many key dates in August including the following:
*Please note that the dates below apply predominantly to the U.K. in the year 2025, and are subject to change year on year. Although they are correct to the best of my knowledge at the time of publication, please check the dates of any awareness campaigns you plan to use.
Week-long awareness campaigns in August
World Breastfeeding Week
📅 1–7 August 2025
A global campaign coordinated by the World Alliance for Breastfeeding Action to raise awareness about the benefits of breastfeeding and to advocate for supportive environments for nursing mothers.
Afternoon Tea Week
📅 12–18 August 2025
A UK celebration of the much-loved British tradition of afternoon tea, highlighting its cultural significance and encouraging people to enjoy tea, cakes, and sandwiches with family or friends.
Allotments Week
📅 12–18 August 2025
Organised by the National Allotment Society, this week champions the health, environmental, and community benefits of growing your own food and maintaining an allotment.
Awareness days in August: A (non-exhaustive) list of key dates
Awareness days in August
Cycle to Work Day
📅 7 August 2025
A UK-wide event encouraging commuters to ditch their cars and ride a bike to work, highlighting health, environmental, and financial benefits.
Yorkshire Day
📅 1 August 2025
A celebration of Yorkshire’s culture, history, and identity across the county, with events, parades, and the flying of the Yorkshire flag.
Girl Friends Day
📅 1 August 2025
A lighthearted opportunity to celebrate female friendship, often marked by spending time, sharing stories, or sending messages to best friends.
Planner Day
📅 1 August 2025
For people who love scheduling, organising, and using physical planners to manage their time, goals, tasks, and creativity.
Colouring Book Day
📅 2 August 2025
A celebration of adult colouring books and mindful creativity, encouraging stress relief and artistic expression through colouring.
White Wine Day
📅 4 August 2025
A day for white wine enthusiasts to enjoy and share their favourite varieties of wine!
International Beer Day
📅 4 August 2025
A global celebration of all beers and the people who brew and enjoy them, often featuring tastings, pub socials, and craft beer events.
Sisters Day
📅 4 August 2025
A day to appreciate and spend quality time with sisters.
Blogger Day
📅 5 August 2025
Recognises the creativity and impact of bloggers, encouraging readers to visit their favourite blogs and celebrate authentic online voices.
Oyster Day
📅 5 August 2025
A foodie day to enjoy oysters, often at seafood restaurants or events promoting this delicacy and its sustainability.
Play Day
📅 7 August 2025
UK-based event highlighting the importance of children’s free play, community organisations host games, activities, and outdoor events.
International Cat Day
📅 8 August 2025
A global celebration of all cats, encouraging adoption, welfare awareness, and sharing cute cat content.
CBD Day
📅 8 August 2025
A showcase day for CBD products, wellness benefits, and regulatory discussions around cannabidiol.
Book Lovers Day
📅 9 August 2025
A day for avid readers to celebrate books by reading, recommending favourites, or visiting libraries/bookstores.
International Coworking Day
📅 9 August 2025
A day recognizing the coworking movement, promoting shared workspaces and networking across local hubs.
Lazy Day
📅 10 August 2025
A day to relax without guilt, encouraging people to slow down, take breaks, and recharge.
World Lion Day
📅 10 August 2025
Celebrates lions in the wild and in conservation, raising awareness for efforts to protect and preserve their habitats.
Son and Daughter Day
📅 11 August 2025
A celebration of children, parents and families use this time to show appreciation and love.
World Elephant Day
📅 12 August 2025
An annual event to honor elephants, highlighting conservation, welfare, and education efforts.
International Youth Day
📅 12 August 2025
A UN‑designated day promoting youth empowerment and addressing challenges young people face globally.
Thoughtful Traveller Day
📅 12 August 2025
Encourages mindful and ethical travel, respecting local cultures, environments, and communities.
Prosecco Day
📅 13 August 2025
Celebrates Prosecco wine, encouraging tasting and appreciation of Italy’s famed sparkling wine.
International Left‑Handers Day
📅 13 August 2025
A day to celebrate left‑handed individuals, raising awareness of their unique experiences and tools.
Tattoo Removal Day
📅 14 August 2025
A niche awareness day discussing tattoo removal, typically aimed at promoting clinics and informed decision‑making.
World Calligraphy Day
📅 14 August 2025
Celebrates the art of calligraphy, promoting lettering workshops and appreciation for penmanship.
World Relaxation Day
📅 15 August 2025
Encourages people to take a break and indulge in relaxation techniques like meditation, baths, or quiet rest.
Rollercoaster Day
📅 16 August 2025
A fun day celebrating rollercoasters, amusement parks and enthusiasts enjoy rides and share their thrills.
Couple’s Day
📅 18 August 2025
A day to cherish romantic relationships or show appreciation.
Never Give Up Day
📅 18 August 2025
Motivational day promoting perseverance and encouraging people to pursue their goals despite challenges.
International Orangutan Day
📅 19 August 2025
Raises awareness about orangutan conservation, supporting efforts to protect this endangered species and their habitats.
World Photography Day
📅 19 August 2025
Celebrates the art and craft of photography, encouraging photo challenges, exhibitions, and sharing visual stories.
World Humanitarian Day
📅 19 August 2025
Honors humanitarian workers and encourages global collective action to improve human welfare.
National Radio Day
📅 20 August 2025
Celebrates radio as a medium, highlighting its role in storytelling, community, and broadcasting.
Poet’s Day
📅 21 August 2025
Also known as World Senior Citizen’s Day, celebrates poets and poetry; alternately sometimes observed as Poet’s Day.
World Senior Citizen’s Day
📅 21 August 2025
Honours the contributions of older adults and raises awareness of issues affecting senior citizens worldwide.
World Motorcycle Day
📅 21 August 2025
A day celebrating motorcycle culture, riders and clubs organise events and rides.
National Selfie Day
📅 21 August 2025
A playful day for sharing selfies, celebrating creativity in social media photography.
National Take Your Dog to Work Day
📅 21 August 2025
Encourages offices to permit dogs at work, promoting pet-friendly workplaces and wellbeing.
Burger Day
📅 24 August 2025
A day dedicated to celebrating burgers!
Kiss and Make Up Day (USA)
📅 25 August 2025
Promotes resolving conflicts, encouraging reconciliation with loved ones, friends, or colleagues.
International Dog Day
📅 26 August 2025
Celebrates dogs everywhere, promoting adoption, welfare, and responsible ownership.
Just Because Day
📅 27 August 2025
A whimsical day to do something kind or fun for no particular reason.
Red Wine Day
📅 28 August 2025
A celebration of red wine, fans and vineyards sample and share their favourite varieties.
Bow Tie Day
📅 28 August 2025
A quirky fashion holiday celebrating the style of the bow tie, worn as a statement accessory.
Grief Awareness Day
📅 30 August 2025
A day to recognise grief’s emotional impact, and encourage support for those coping with loss.
National Beach Day
📅 30 August 2025
A celebration of beaches, encouraging coastal appreciation, cleanup, and seaside enjoyment.
Daffodil Day
📅 31 August 2025
Commemorates cancer awareness with daffodil symbols, often involving fundraising for cancer charities.
Ideas of how you could use these Awareness days in August
Now let’s look at some ways that you could intepret these events, days and themes to your photography marketing content:
4th August
Sisters Day
Family portrait photographers, Sisters Day is a great opportunity for you! You could share examples of portraits you have captured of female siblings together, and talk about their unique bond that was apparent during the shoot. Similarly, if you’re a pet photographer, and you have photographed two sibling pets, what a perfect opportunity to talk about that!
Alternatively, you might like to make this more personal and share your own story, anecdote, or personal experience as a sister. Perhaps you have a super strong bond with your own sister, or maybe you never got on as kids but you now work together harmoniously?!
Remember, that we can build a sense of connection through our marketing content when we open up and share information about ourselves and our personal lives. So, don’t be afraid of revealing a little about yourself in your content as well.
There’s also Son and Daughter Day on the 11th of August – why not share some sibling portraits on this day too, or perhaps even run a special mini shoot especially to mark the occasion? Parents love having portraits of their children together!
10th August
World Lion Day
This is an obvious one for the wildlife photographers among you, as is Elephant Day on the 12th of August, and International Orangutan Day on the 19th of August.
If lions, elephants or orangutans are species of wildlife that you have had the pleasure of capturing in photographs, whether in your work or during a holiday to the country – then these occasions would be the perfect opportunity to share them. Perhaps you can share a story about how the photograph came about, or provide some detail about the setting or circumstance – what happened before and after the shot was taken, for example?
It would also be a great opportunity to talk about any conservation initiatives you support or to highlight some interesting information about these incredible animals that your audience might appreciate. Perhaps there are even some Instagram accounts of photographers that you could recommend your audience follow if they appreciate wildlife photography.
15th August
World Relaxation Day
What do you do to relax? This is a day to talk about relaxation, so why not share an insight into your world by sharing what you love to do in your downtime, or talk about a place where you feel most relaxed?
19th August
World Photography Day
This is one that all photographers could use! Why did you become a photographer? What type of photography do you specialise in, and why is that? Who/what do you love photographing?
All this, and much more, you could share with your audience on World Photography Day. What is it that you will choose to share?
August awareness days can inspire tons of content
I hope that this may have helped to show you how you can use some of the August awareness days in your marketing content this year. Of course, these are just some ideas I’ve put together and shared just to give you some quick-fire inspiration on how to apply them to your content.
Don’t overthink this!
Remember, there are many more awareness days in August than those listed above. Cherry-pick a few of the August awareness days that speak to you. As I’ve shown in the examples I’ve shared here, you can interpret them however you wish!
P.S. Keep checking back to this blog for more similar articles. This is the eighth instalment of a monthly blog series that I’m creating, focused on awareness days and how to use them in your marketing content.
Related:
July Awareness Days
June Awareness Days
May Awareness Days
Good luck with your August content planning!
Why not come over to the PR Savvy Photographers Facebook group to let me know which of the August awareness days you’re planning to use as prompts for your marketing content? Let’s bounce some ideas around!
