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If you struggle to know what to write about on your photography blog or on your social media channels, then have you considered using national awareness days as content prompts? If not, I highly recommend it!

There’s nothing worse than staring at a blank screen, knowing that you need to create content to promote your photography, but not having a clue what to write. Right?!

This is when awareness days can prove so valuable. There are many hundreds of awareness days happening each and every year and one hundred or more each month. So, that’s hundreds of potential topics that you could piggyback on as a content idea!

Related reading: A step-by-step guide to using awareness days in your photo marketing content

Quarter 3 awareness days

Awareness days are invaluable as content prompts

An awareness day, based on a particular theme or topic, could be all you need to come up with hundreds of photography marketing content ideas throughout the year.

Used literally as prompts, you might find that the theme of a particular awareness day, awareness week or monthly awareness campaign inspires you and sets the cogs in your brain turning. You might go on to recall a story worth sharing with your audience on that theme or topic, or you may conjure up a memory of an experience that might interest them, for example.

Simply because of the variety of awareness days that are happening each calendar month, I’m confident that if you applied yourself and open your mind to the possibilities of how awareness days might be helpful to you, you’ll be able to make them work for your photography business.

Related reading: How to use awareness days to inspire photography content ideas

Grab your free guide to 2023 awareness days

Before I get onto the list of August awareness days that you might want to look out for, do take a minute to grab my free printable guide of awareness days. There are plenty in there (and hundreds more in the extended guide that’s available in my shop)!

An extended guide to Quarter 3 awareness days

August Awareness Days

Grabbed your awareness days guide? Great! Let’s get started!

If you’re reading this around the time this article was originally published, now’s the time to start creating content for your photography marketing channels for August!

In August there are many awareness days and campaigns, so I’m confident that you should be able to find some that are relevant and could inspire content ideas you’ve not thought of yet.

Month-long awareness campaigns in August

There are month-long campaigns during August including

  • National Breastfeeding Month
  • Romance Awareness Month


  • National Fishing Month

Woman sitting at a desk using her phone

Awareness days and week-long campaigns in August

Now, let’s focus on August awareness days and week-long campaigns. There are many key dates in August including the following (be sure to grab the extended guide for the full list):

*Please note that the dates below apply predominantly to the U.K. in the year 2023, and are subject to change year on year. Although they are correct to the best of my knowledge at the time of publication, please check the dates of any awareness campaigns you plan to use.

Yellow Spring flowers

Awareness days in August

4th August

  • Sisters Day – Family portrait photographers, Sisters Day is a great opportunity for you! You could share examples of portraits you have captured of female siblings together, and talk about their unique bond that was apparent during the shoot. Similarly, if you’re a pet photographer, and you have photographed two sibling pets, what a perfect opportunity to talk about that!

    Alternatively, you might like to make this more personal and share your own story, anecdote, or personal experience as a sister. Perhaps you have a super strong bond with your own sister, or maybe you never got on as kids but you now work together harmoniously?!

    Remember, that we can build a sense of connection through our marketing content when we open up and share information about ourselves and our personal lives. So, don’t be afraid of revealing a little about yourself in your content as well.

    There’s also Son and Daughter Day on the 11th of August – why not share some sibling portraits on this day too, or perhaps even run a special mini shoot especially to mark the occasion? Parents love having portraits of their children together! 

10th August

  • World Lion Day – This is an obvious one for the wildlife photographers among you, as is Elephant Day on the 12th of August, and International Orangutan Day on the 19th of August. 

If lions, elephants or orangutans are species of wildlife that you have had the pleasure of capturing in photographs, whether in your work or during a holiday to the country – then these occasions would be the perfect opportunity to share them. Perhaps you can share a story about how the photograph came about, or provide some detail about the setting or circumstance – what happened before and after the shot was taken, for example? 

It would also be a great opportunity to talk about any conservation initiatives you support or to highlight some interesting information about these incredible animals that your audience might appreciate. Perhaps there are even some Instagram accounts of photographers that you could recommend your audience follow if they appreciate wildlife photography.

15th August

  • World Relaxation Day – What do you do to relax? This is a day to talk about relaxation, so why not share an insight into your world by sharing what you love to do in your downtime, or talk about a place where you feel most relaxed? 

Camera on a white desk with pink flowers

19th August

  • World Photography Day – This is one that all photographers could use! 

Why did you become a photographer? What type of photography do you specialise in, and why is that? Who/what do you love photographing?  

All this, and much more, you could share with your audience on World Photography Day. What is it that you will choose to share?

August awareness days can inspire tons of content 

I hope that this may have helped to show you how you can use some of the August awareness days in your marketing content this year. Of course, these are just some ideas I’ve put together and shared just to give you some quick-fire inspiration on how to apply them to your content.

Don’t overthink this!

Remember, there are many more awareness days in August than those listed above. Download your free guide (or, better still, grab the extended guide with hundreds of awareness days happening in July, August and September, and then cherry-pick a few of the August awareness days that speak to you. As I’ve shown in the examples I’ve shared here, you can interpret them however you wish!

An extended guide to Quarter 3 awareness days

P.S. Keep checking back to this blog for more similar articles. This is the eighth instalment of a monthly blog series that I’m creating, focused on awareness days and how to use them in your marketing content. 

Related reading: July Awareness Days

Good luck with your August content planning!