Content Marketing

/Content Marketing

Content marketing tips for photographers

Marketing content is a powerful means of promoting your photography business

Seven reasons why you struggle to come up with photography blog ideas

By | May 13th, 2022|Blogging, Content Marketing, Copywriting, Marketing Strategy, Photography Business Tips|

Reading Time: 9 minutes

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May Awareness Days: Key dates to inspire photography content ideas

By | April 21st, 2022|Content Ideas, Content Marketing, Copywriting, Social Media|

Reading Time: 7 minutes


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April Awareness Days: Prompts for photography marketing content

By | March 23rd, 2022|Blogging, Content Ideas, Content Marketing, Social Media|

Reading Time: 8 minutes

If you struggle to know what to write about on your photography blog or on your social media channels, then have you considered using national awareness days as content prompts? If not, I highly recommend it!

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March Awareness Days: Content ideas for photographers

By | February 28th, 2022|Blogging, Content Marketing, E-mail Marketing, Planning, Social Media|

Reading Time: 6 minutes

If you struggle to know what to write about on your photography blog or on your social media channels, then have you considered using national awareness days as content prompts? If not, I highly recommend it!

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Eight common PR mistakes photographers make (and how to avoid them)

By | February 16th, 2022|Content Marketing, Mindset, PR & Media Publicity|

Reading Time: 7 minutes

If you aren’t experienced in promoting yourself through the media, or dealing with journalists, there are a number of common PR mistakes photographers make when seeking out publicity. 

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February awareness days: Content ideas for photographers

By | January 25th, 2022|Content Marketing, Copywriting, Planning|

Reading Time: 7 minutes

If you struggle to know what to write about on your photography blog or on your social media channels, then have you considered using national awareness days as content prompts? If not, I highly recommend it!

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My most popular marketing blogs for photographers

By | January 3rd, 2022|Blogging, Content Marketing, Marketing Strategy, Most Popular, Recommended Resources|

Reading Time: 6 minutes

Reflecting on popular articles is a great way to gauge which topics are of most interest to your audience, and helps you plan future content! […]

January Awareness Days: Content ideas for photographers

By | December 28th, 2021|Content Marketing, Copywriting, Planning|

Reading Time: 7 minutes

If you struggle to know what to write about on your photography blog or on your social media channels, then have you considered using national awareness days as content prompts? If not, I highly recommend it!

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33 Social Media Content Ideas for Photographers

By | November 14th, 2021|Content Marketing, Featured, Marketing Strategy, Most Popular, Productivity, Social Media|

Reading Time: 15 minutes

It isn’t always easy to come up with social media content ideas for your photography business month after month, right?

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Five ways to become a go-to photographer in your niche

By | September 27th, 2021|Blogging, Case Studies, Content Marketing, Copywriting, E-mail Marketing, Marketing Strategy, Photography Business Tips|

Reading Time: 6 minutes

If you want to be known and recognised as a go-to photographer in your niche, then keep reading. I’m going to be sharing five ways to build your expert status and to be seen as an authority in your space.

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Five ways to feel more confident about marketing your photography

By | August 18th, 2021|Blogging, Content Marketing, Copywriting, Marketing Strategy, Mindset, Work with me|

Reading Time: 7 minutes

Feeling confident about marketing your photography is key to your success!

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Introducing the Content Confidence Accelerator

By | July 21st, 2021|Case Studies, Content Marketing, Group Coaching Testimonials, Marketing Strategy, Planning, Social Media, Work with me|

Reading Time: 8 minutes

The Content Confidence Accelerator programme is an eight-week content mastery programme for professional photographers. […]

Guest blogging and SEO: A step-by-step framework for photographers

By | May 17th, 2021|Blogging, Content Marketing, Marketing Strategy, Most Popular|

Reading Time: 10 minutesGuest blogging and SEO strategies should be high on your radar if you’re keen to ramp up traffic to your photography website and boost your perceived credibility online.

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Why PR and content marketing work so well together

By | May 12th, 2021|Blogging, Content Marketing, Marketing Strategy, PR & Media Publicity|

Reading Time: 3 minutesI believe that PR and content marketing are perfect partners. […]

A new marketing mindset and business growth thanks to Betsan’s investment into content

By | March 29th, 2021|Content Marketing, Group Coaching Testimonials, Marketing Strategy, Work with me|

Reading Time: 4 minutes

Betsan Evans of Celf Calon Photography is a documentary wedding, people and commercial photographer based in Swansea, Wales.

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How I helped Georgina Edwards Photography transform her marketing

By | March 17th, 2021|Case Studies, Content Marketing, Group Coaching Testimonials, Work with me|

Reading Time: 4 minutes

Georgina Edwards is an award-winning baby, family and pet photographer based in Tunbridge Wells.

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Giles Christopher Photography: Ranking highly on Google for the very first time

By | January 12th, 2021|Content Marketing, Group Coaching Testimonials, Work with me|

Reading Time: 4 minutes

Giles Christopher is an award-winning food and drink, product and lifestyle photographer who creates stunning commercial and editorial photography and videography. […]

How to use awareness days to inspire photography content ideas

By | January 8th, 2021|Blogging, Content Marketing, Featured, Most Popular, Planning, PR & Media Publicity, Recommended Resources, Social Media|

Reading Time: 6 minutes

Want to know why and how to use awareness days to inspire photography content ideas? Then read on.

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Content planning tips for photographers

By | December 1st, 2020|Blogging, Content Marketing, Interviews, Most Popular, Productivity|

Reading Time: 7 minutesIn this article, I’m sharing my top content planning tips for photographers. […]

How to promote your photography blog

By | November 19th, 2020|Blogging, Content Marketing, Most Popular|

Reading Time: 11 minutesBlogging is a great way to promote your photography business. But in itself, it’s not enough to attract swathes of your perfect clients.

As well as […]

Photography marketing support: Let’s grow your photography business

By | March 31st, 2020|Content Marketing, Marketing Strategy, PR & Media Publicity, Productivity, Work with me|

Reading Time: 5 minutesIf you’re a professional photographer looking to build awareness of your work, attract more clients and grow your photography business then you’ll want to be using marketing and PR to get yourself known and visible. […]

Why bother creating content for your photography blog?

By | February 17th, 2020|Blogging, Content Marketing, Marketing Strategy|

Reading Time: 4 minutesThere are many benefits to be gained from regularly creating content for your photography blog. Do you need to be convinced?

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Business and marketing books I recommend

By | December 10th, 2019|Blogging, Content Marketing, Marketing Strategy, Productivity, Recommended Resources, Social Media|

Reading Time: 14 minutes Want to learn new skills, get inspiration and professional advice for less than the price of a round of drinks at the bar? Then you need to dig into the wealth of knowledge available in business and marketing books.

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How to write an effective call to action

By | September 6th, 2019|Blogging, Content Marketing, Copywriting, E-mail Marketing, Most Popular, Social Media|

Reading Time: 6 minutesIf you recognise the importance of well-crafted marketing copy and you’re keen to learn how to write effective call to action phrases, read on.

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Why your photography business needs a content marketing and PR strategy

By | November 20th, 2018|Blogging, Content Marketing, Featured, Marketing Strategy, Most Popular, PR & Media Publicity|

Reading Time: 3 minutesYour photography business needs a content marketing and PR strategy. Why? Because you need constant and steady supply of leads and customers.

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Photographers: Use this grammar checker tool to write like a pro!

By | November 13th, 2017|Blogging, Content Marketing|

Reading Time: 3 minutesYou’re regularly creating content in the form of blogs, emails, and social media posts. But are you confident that everything you write is grammatically correct?

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Turning Points: Interview with content marketing expert Mark Masters

By | May 24th, 2017|Content Marketing, Interviews, Marketing Strategy|

Reading Time: 6 minutesI’m thrilled to be able to share this exclusive interview with Mark Masters.

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