Content Marketing

Client Case Study: Giles Christopher Photography

By | January 12th, 2021|Case Studies, Client Case Studies, Content Marketing, Work with me|

Giles Christopher is an award-winning drink, food and lifestyle photographer based in London, producing stunning commercial and editorial photography and videography. Giles […]

How to use awareness days to inspire photography content ideas

By | January 8th, 2021|Blogging, Content Marketing, Featured, Most Popular, Planning, PR & Media Publicity, Recommended Resources, Social Media|

Want to know why and how you can use awareness days to inspire photography content ideas? Then read on.

Essentially, with a list of national awareness days at your disposal, I believe that you should easily be able to generate hundreds of marketing content ideas.


My most popular marketing blogs for photographers

By | January 3rd, 2021|Blogging, Content Marketing, Marketing Strategy, Most Popular, Recommended Resources|

Since I’m currently finalising my content plan for the first quarter of 2021, I looked at my Google Analytics data to see which of […]

Five ways to feel more confident about marketing your photography

By | December 2nd, 2020|Blogging, Content Marketing, Copywriting, Marketing Strategy, Mindset, Work with me|

Feeling confident about marketing your photography is key to your success!

If you aren’t entirely clear on your message and what would resonate with your ideal […]

Content planning tips for photographers

By | December 1st, 2020|Blogging, Content Marketing, Interviews, Most Popular, Productivity|

If you haven’t ever created a marketing content plan for your photography business before, but you know you want to become more organised, this one is for you.


How to promote your photography blog

By | November 19th, 2020|Blogging, Content Marketing|

Blogging is a great way to promote your photography business. But in itself, it’s not enough to attract swathes of your perfect clients. As well as […]

Eight common PR mistakes photographers make (and how to avoid them)

By | July 16th, 2020|Content Marketing, Mindset, PR & Media Publicity|

I’ve noticed that there are a number of common PR mistakes photographers make when seeking out publicity to market their photography businesses.

If you aren’t experienced […]

Photography marketing support: Let’s grow your photography business

By | March 31st, 2020|Content Marketing, Marketing Strategy, PR & Media Publicity, Productivity, Work with me|

If you’re a professional photographer looking to build awareness of your work, attract more clients and grow your photography business then you’ll want to be using marketing and PR to get yourself known and visible. […]

Why bother creating content for your photography blog?

By | February 17th, 2020|Blogging, Content Marketing, Marketing Strategy|

There are many benefits to be gained from regularly creating content for your photography blog. Do you need to be convinced?


Business and marketing books I recommend

By | December 10th, 2019|Blogging, Content Marketing, Marketing Strategy, Productivity, Recommended Resources, Social Media|

Want to learn new skills, get inspiration and professional advice for less than the price of a round of drinks at the bar? Then you need to dig into the wealth of knowledge available in business and marketing books.


How to write an effective call to action

By | September 6th, 2019|Blogging, Content Marketing, Copywriting, E-mail Marketing, Social Media|

If you recognise the importance of well-crafted marketing copy and you’re keen to learn how to write effective call to action phrases, read on.


33 Social Media Content Ideas for Photographers

By | June 14th, 2019|Content Marketing, Featured, Marketing Strategy, Most Popular, Productivity, Social Media|

Constantly coming up with fresh photography content ideas can be a challenge, particularly when you’re marketing your photography business on multiple social media platforms like Facebook, Instagram, LinkedIn, Pinterest, YouTube and Twitter.


Why your photography business needs a content marketing and PR strategy

By | November 20th, 2018|Blogging, Content Marketing, Featured, Marketing Strategy, Most Popular, PR & Media Publicity|

Your photography business needs a content marketing and PR strategy. Why? Because you need constant and steady supply of leads and customers.


Why PR and content marketing work so well together

By | April 26th, 2018|Blogging, Content Marketing, Marketing Strategy, PR & Media Publicity|

I believe that PR and content marketing are perfect partners, and that photographers should use both approaches to make the maximum possible impact with their […]

Photographers: Use this grammar checker tool to write like a pro!

By | November 13th, 2017|Blogging, Content Marketing|

You’re regularly creating content in the form of blogs, emails, and social media posts. But are you confident that everything you write is grammatically correct?


Turning Points: Interview with content marketing expert Mark Masters

By | May 24th, 2017|Content Marketing, Interviews, Marketing Strategy|

I’m thrilled to be able to share this exclusive interview with Mark Masters.