Do you regularly create and publish content for your photography blog? If not, why not?
Is it because you don’t know why should you bother with blogging? Are you not convinced about the benefits of blogging for your photography business?
In this article, I’m sharing why I believe that blogging is 100% worth the effort and why you should make regular blogging a key focus of your future marketing strategy.
Why bother with blogging?
As a photographer, you may well have started your business because you wanted to spend your time creating beautiful images.
But, the reality of being a business owner is that you need to be marketing and promoting your photography business. That’s if you want to get noticed and become known, to attract potential clients and to make sales. (Which I’m guessing you are!)
Promoting your photography business with blog content
Even though blogging may not be one of your favourite tasks, I believe that it’s definitely something that you should put more energy into and focus on in the future. It’s a great way to promote yourself and your photography services.
Whether you have yet to publish a single blog, or if you’re already creating regular content for your photography blog, read on. Whichever of those two camps you’re in, chances are there is still room for improvement.
Either you need to get started. Or, you could aim to blog more consistently. Or, to improve your existing content, to optimise it better for search engines and to share it more widely so that it gets seen by more people.
The benefits of publishing blog content to your photography blog
Blogging can increase your chances of getting found online
By creating regular, well-optimised blog content, you will be increasing your chances of getting found online.
Having your content appear in Google when people type in the keyword phrase you have optimised for will help new audiences to discover you.
Every single blog article that you publish on your photography website could be boosting your chances of appearing in natural search results.
And by regularly creating content for your photography blog, you’re indicating to Google that your site is active and relevant. This will help boost your rankings in natural search.
But, on the flip side, if you aren’t blogging on your photography business website, then you’re going to have a tough time ranking for multiple keywords and phrases.
Your website only has a certain number of pages and a limited amount of copy after all. So, you will have limited scope to optimise your website content if you aren’t actively blogging.
Blogging can help you build the know-like-and-trust factor
In order to convince people to hire you, you need to put in the work to not only make them aware of your photography services but also to convince them that you are the perfect photographer for them. A blog will help you achieve this.
In your blog articles, naturally, in your writing, you’ll convey information about why type of person you are and give a sense of what it is like to work with you. Through your blog content, you will give an indication of your personality, your style and your expertise.
These are all important factors when potential clients are reading your content.
By regularly creating content for your photography blog, you will be able to create an impression of yourself and your business in the mind of your reader. To build appeal, create content that gives your visitors information they want and need. And, do it in a way that is true to your individual style and way of working.
Content that resonates with your target audience is the key to developing trust and can entice your website visitors to take the next step. Whether that’s to read more of your content, sign up to your email list, follow you on social media or to make an enquiry or booking.
Blogging can help you build your authority
Any photographer can claim they are good at what they do. And yes, to a certain extent, the images you share in your galleries will help to convey the quality of your photography.
But a blog will help you to build your authority and convince visitors to your website that you know your stuff.
If in your blog articles you ‘show what you know’, you’ll convince your readers that you are an expert in your particular photography niche. The result of this is that you won’t need to work as hard at convincing them to book you.
Clients will recognise you as the expert that you are and selling will become a whole lot easier.
Blogging can help you build your email list
A compelling blog article which ranks well on Google may well encourage readers to click through to your website and to discover your content.
If they like what they see, they may well stick around to see what else is on your site – perhaps they may check out your About page, take a look at your services and prices, and perhaps even sign up to join your mailing list in exchange for a useful freebie.
Getting more people on your email list is another strategy that I highly recommend you focus on so that when you have content to share or something to promote, you have an engaged and growing list of people to market to.
Blogging can help you to differentiate yourself from your competition
Another compelling reason why it’s worth blogging on your photography website is that your blog content will help you to stand out from your competitors.
If you are blogging regularly, and your local competitors are not, you are already several steps ahead of them – well done!
People love working with people, so your blog will also help to humanize your brand.
Plus, if you set out to create useful content (not just boring monologues or posts about recent photo sessions) – content that is genuinely informative, educational or entertaining – then you are proving that you care about your clients and that you want to help, inspire and inform them.
Taking the time to create information and resources in the form of blog articles isn’t something you love doing perhaps, but it will serve you well and is an investment well worth making.
You’ll be demonstrating to your prospective and current clients of your commitment to excellent customer service. And, when compared like for like against your competition, your blog content will help you to stand out and give you an edge.
Blog content is useful for sharing on social media
Do you often find yourself stuck, wondering what to post on your social media pages? This is another way in which a blog can help.
If you take the time to create regular content for your photography blog, you’ll soon build up a bank of articles that you can be sharing on social media. You’ll get more eyeballs on your content as a result, and you’ll need to spend less time looking for articles and memes (created by other people) to share just to keep your Facebook page or group looking active.
Related reading: How to promote your photography blog and reach more people
We all know social media algorithms favour active pages which achieve good levels of engagement. By sharing, promoting and repurposing your blog content on social media, you are not only going to increase the likelihood of that blog post being seen by more people, but you’re also sharing content that drives traffic to your site rather than someone else’s.
Isn’t it about time you invested in your photography blog?
So, what content could you create for your photography blog? I hope these six reasons have given you some food for thought and that you are going to now spend more time on strategic content creation.
Ultimately, your blog is a sales tool and I believe that you’re missing out on potential sales if you aren’t currently investing in your blog.
Let me know in the comments below whether you regularly blog and what you consider to be the benefits. I’d love to add to this list of benefits with your suggestions.
If you need some help with getting your blogging strategy off the ground, why not book a Blogging Clinic with me? These are 90 minutes of consultancy, focussed on helping you develop or improve on your current blogging strategy. Find out more about my blogging clinics here.