In 33 social media content ideas for photographers, I provided you with daily prompts that you can use to fill your social media pages each month. Today, I’m going more in-depth about one of those tactics I mentioned.
That is…using national awareness days.
With a list of national awareness days at your disposal, combined with a bit of imagination, a proactive attitude and some time dedicated to planning your content, I believe that you should easily be able to generate hundreds of content ideas for your PR and marketing.
What are national awareness days?
National awareness campaigns can include special days, weeks or month-long initiatives such as World Book Day, Mental Health Awareness Week or National Share A Story Month.
There are literally national awareness campaigns for almost everything, from the serious to the ridiculous!
National awareness days provide a timely news hook
National awareness days have long been used by PR professionals in the charity sector as a means of generating interest around a cause or campaign.
In a former role, I was the PR Director for the British Tinnitus Association. The charity’s annual Tinnitus Awareness Week campaign was a means for my team and I to generate awareness about the condition, and to secure valuable publicity around how the charity helps those who experience tinnitus.
Why do awareness campaigns help you market your photography business?
Well, there’s nothing the media love more than a timely, relevant story.
So, if you can be promoting your photography business in a way that connects with seasonal or topical themes, events or campaigns (yes, even if it’s not actually anything to do with you), then you’ll potentially increase your chances of getting interest from journalists and/or getting yourself and your photography noticed online.
This is a technique called ‘newsjacking‘.
Related reading: How to use newsjacking to promote your photography business
Quite literally, if you’re able to identify an awareness campaign that’s relevant in some way to your business or to your personal story, then you’ve identified a potential PR angle or content idea for your next blog, social media post and newsletter!
You just have to look for the relevant opportunities and piggyback on them. There are literally hundreds of national campaigns (there are international awareness ones too). So, honestly, you shouldn’t ever be short on content ideas!
Which awareness campaigns are relevant to you?
There are plenty of photography-related national awareness campaigns that you could mention in your content. There’s National Photo Month, Nature Photography Day, Camera Day, Save Your Photos Day and many more too.
But, you needn’t stop there. There are probably lots of awareness days, unrelated to photography, that also have some relevance to your business and your life.
Whichever you deem to be relevant, my advice would be to use these to your advantage. Get your creative juices flowing and plot any relevant awareness days into your calendar. This is then the start of your content plan.
Related reading: Content planning tips for photographers
Discover 300+ national awareness days
Researching the awareness days happening throughout the year is the time-consuming bit. But, don’t worry. I’ve done it for you!
I’ve scoured the web for awareness campaigns that will be hitting the headlines in 2020 and have compiled those into a free download which is available to subscribers. Sign up here or click the image below to get your copy. (If you’re already a subscriber but need a password reminder, contact me here and I’ll respond ASAP).
Create up to a year’s worth of content ideas in one sitting!
While I’m not suggesting that all your social media content should be linked to national awareness days (that would be really quite tedious for those following you!), you can drop them into your content every now and then.
In the 33 social media content ideas for photographers blog, I suggested mentioning an awareness campaign once per month, but there are no hard and fast rules, and in some months there could be several awareness days that are relevant to you.
How many times you choose to mention awareness campaigns will be a personal decision, but if you genuinely feel it’s relevant, have something to say about a topic, or feel some affiliation for the cause, then go for it!
After all, if you can shoehorn them smoothly into your content, they can be a great way to generate engagement on social media and get you noticed.
No relevant awareness days to your photography business? Create your own!
There’s even the scope to create your own awareness campaign if you find that there isn’t anything relevant to your particular photography niche.
That’s exactly what dog photographer Kerry Jordan did! In 2018, she established National Dog Photography Day on July 26th.
Despite this being her first attempt at creating a national awareness campaign, it was a huge success and went viral, leading to national and international media coverage! Her hashtag for the campaign also went viral online.
What a huge win for an independent photographer who simply took the initiative and created her own awareness campaign, and in doing so generated valuable publicity for her photography business. Well done Kerry!
It’s entirely feasible that you could create your own awareness campaign too. If there is something that you are passionate about which is aligned to your photography business, then the possibilities are endless.
Why not take a look at the already established awareness days and see if there’s a gap in the market for something new that would help you to promote your genre of photography?
You’ve identified relevant national awareness days. What next?
Armed with a list of relevant national awareness days, the next step is to brainstorm ways in which you could make them relevant to your business or personal story. Then, plot out your content ideas into a content plan.
As I wrote about in this blog about content planning tips for photographers, I strongly recommend that you aim to create a bank of ideas in advance, for at least the month ahead or, preferably, the quarter. That way, you’ll only have to dedicate time to come up with new content ideas a few times a year.
Plotting the content ideas into your calendar will give you structure and clarity on what content to create each week.
Just don’t forget to create content well in advance of the actual awareness campaign you’ve identified as relevant, especially if you plan to approach the media to try and secure some free PR! The media often produce their content well in advance, so last minute submissions are less likely to prove successful.
You see, coming up with content ideas for your photography marketing can be easy!
When it comes to planning your marketing and PR activities for the months or year ahead, I highly recommend that you consider national awareness days. You really can generate lots of PR and content ideas for your photography business quickly and easily.
They will give you a topical hook which you can use to create timely conversations and generate valuable engagement with your audience. Have a go and let me know how you get on!
Don’t forget to download your free copy of the monthly awareness campaigns happening in 2020! Sign up to this and other free resources by clicking the image below or here.
Once you’ve downloaded the list, do also let me know in the comments below which awareness days you’re planning to create content around. Were there any in the list that you’ve never heard of before?