Do you lack inspiration when it comes to creating new content for your photography blog or social media posts? When you sit down at your computer to create marketing content, do you feel all out of ideas?
If so, don’t worry, I’m here to help! National awareness days are a brilliant resource and I’m going to show you how to use them as content prompts to inspire content ideas. Trust me, using awareness days is a game-changer!
We all know how hard it can sometimes feel to come up with engaging content to showcase our photography and nurture our audience into paying clients. Well, if this is something that you struggle with, honestly, awareness days are going to be a great help to you.
With countless awareness days taking place each month of the year, they offer a treasure trove of potential topics for your marketing content. Once you know how you’ll be able to effortlessly generate exciting content ideas that resonate with your audience and promote your photography products and services.
Get ready to say goodbye to writer’s block and hello to a wealth of content inspiration!
Awareness days are invaluable as content prompts
Be inspired by awareness days, and you can potentially develop hundreds of ideas for your marketing content. Yes, it can be that easy!
How, you may wonder? Well, because each awareness day, event or campaign is based on a theme or topic. You can simply brainstorm how that topic might link with something that you’d like to share about yourself, your work or your photography business, and therein come up with something to share.
Whether it’s a single day, a week- or a month-long event, an awareness day or campaign can spark endless ideas. And the content that you come up with? Well, this can be based on stories, anecdotes, personal experiences….you name it, anything can be shared if it feels appropriate to you.
The variety of content ideas that awareness days can inspire will add colour to your marketing content, and help you to build up that all-important know, like and trust with your online audience. So, tap into the potential of awareness days and see for yourself how easy content creation can feel as a result!
Related reading: How to use awareness days to inspire photography content ideas
Grab your free guide to 2023 awareness days
Before I get onto the list of July awareness days that you might want to look out for in 2023, do take a minute to grab my free printable guide of awareness days. There are lots in there (and hundreds more in the extended guide, available in my shop).
July Awareness Days
Grabbed your awareness days guide? Great! Let’s get started!
If you’re reading this around the time this article was originally published, now’s the time to start creating content for your photography marketing channels for July!
In July there are many awareness days and campaigns, so I’m confident that you should be able to find some that are relevant and that could inspire content ideas you’ve not thought of yet.
Month-long awareness campaigns in July
There are month-long campaigns during July including
- Plastic Free July
- National Picnic Month
- Independent Retailer Month
- National Ice Cream Month
Awareness days and week-long campaigns in July
Now, let’s focus on July awareness days and week-long campaigns. There are around a hundred key dates in July including the following (be sure to grab the free guide for the full list):
*Please note that the dates below apply predominantly to the U.K. in the year 2023, and are subject to change year on year. Although they are correct to the best of my knowledge at the time of publication, please check the dates of any awareness campaigns you plan to use.
Awareness days in July
- Second Half of the Year Day – Unbelievably, we’re already at the mid-point of the year! The start of July might be a significant time for you in your business or for your clients, so you could reference this in your marketing content. You could use this mid-point in the year to talk about successes within your business that happened during the first half of the year or to share what’s ahead in the second half.
For example, pre-promote new services (such as autumn mini sessions) or pre-sell a product that will be available in the coming months (2024 photo calendars etc.), or just share some personal reflections or learnings to build a stronger connection with your audience.
Or, talk about things that your audience is likely to be going through at this time of year (e.g. holidaying, juggling work and children, trying to keep babies and pets cool in the summer etc.), to demonstrate empathy, and use the opportunity to share relevant tips that might help them.
- Compliment Your Mirror Day – This is a great one for portrait photographers and particularly boudoir and beauty photographers who empower their clients through portraits.
You could encourage your followers to say something positive about themselves on this day, or share inspirational quotes to inspire and motivate them to feel good about themselves. It’s also an opportunity to speak more broadly about the importance of having professional portraits taken since portraits make your clients look and feel amazing!
- Independence Day – If you’re based in the USA or are an American-born photographer, Independence Day is an awareness day in July that you won’t want to miss.
Use it as a prompt to share an insight into how you’re celebrating personally, or what you’re doing work-wise on this day. Or, perhaps talk about your backstory – how you came to be a photographer and how you love being an independent photography business owner.
If you’ve done any Fourth of July-themed photoshoots, obviously share these too!
- Dog Photography Day – A perfect awareness day for pet photographers! Share in your content anything and everything to do with your pet photography. For example, reveal how and why you got started in this photography niche, share tips on how to get the best shots when photographing pets or talk about your favourite or most memorable sessions.
You could also share stories and pet portraits on social media that your audience will love (perhaps cute or funny ones) and ask for them to interact with your content by asking simple questions and using polls and interactive stickers to drive engagement.
You could also consider running a competition to win a pet photography session in the lead-up to this day. Or, interview a pet behaviourist or pet groomer in your blog, or on a podcast or video channel if you host one (or chat on other pet-related podcasts), to add value to your pet-owner followers.
Also, don’t forget All American Pet Photo Day, that’s also happening in July (11th).
Related reading: Celebrating Dog Photographers on Dog Photography Day
- Rain Day – You could use this awareness day to inspire some photography content ideas for social media or your blog around what happens if it does rain on the day of a scheduled photo shoot. This would be a useful piece of content to create as it addresses a question that outdoor portrait and wedding photographers get asked by clients all the time!
Or, you could share creative examples of photographs taken in the rain and dispel any common myths or concerns about bad weather and how it may affect a client’s shoot.
July awareness days can inspire tons of content
I hope that this may have helped to show you how you can use some of the July awareness days in your marketing content this year. Of course, these are just some ideas I’ve put together and shared just to give you some quick-fire inspiration on how to apply them to your content.
Don’t overthink this!
Remember, there are many more awareness days in July than those listed above. Download your free guide or grab the extended guide for hundreds more, then simply cherry-pick a few of the July awareness days that speak to you and that feel relevant to your photography business. Feel free to interpret them however you wish, and to inspire ideas for your marketing content.
P.S. Keep checking back to this blog for more similar articles. This is the seventh instalment of a monthly blog series that I’ve created focused on awareness days.
Related reading: June Awareness Days
Good luck with your July content planning! Do comment below to let me know which of the July awareness days you’re planning to use as prompts for your marketing content.