If you struggle to know what to write about on your photography blog or on your social media channels, then have you considered using national awareness days as content prompts? If not, I highly recommend it!
There’s nothing worse than staring at a blank screen, knowing that you need to create content to promote your photography, but not having a clue what to write. Right?!
This is when awareness days can prove so valuable. There are hundreds of awareness days happening each and every year, and there are so many January awareness days in particular. So, that’s hundreds of potential topics that you could piggyback on as a content idea!
Awareness days are invaluable as content prompts
An awareness day based on a particular theme or topic could perhaps be all you need to come up with hundreds of photography marketing content ideas throughout the year.
Used literally as prompts, you might find that the theme of a particular awareness day, awareness week or monthly awareness campaign inspires you and sets the cogs in your brain turning. You might go on to recall a story worth sharing with your audience on that theme or topic, or you may conjure up a memory of an experience that might interest them, for example.
Simply because of the variety of awareness days that are happening each calendar month, I’m confident that if you applied yourself and open your mind to the possibilities of how awareness days might be helpful to you, you’ll be able to make them work for your photography business.
Related reading: How to use awareness days to inspire photography content ideas
Grab your free guide to 2022 awareness days
Before I get onto the list of March awareness days that you might want to look out for in 2022, do take a minute to grab my free printable guide of awareness days. There are literally hundreds in there!
March Awareness Days
Grabbed your awareness days guide? Great! Let’s get started!
If you’re reading this around the time this article was originally published, now’s the time to start creating content for your photography marketing channels for March!
In March there are many awareness days and campaigns, so I’m confident that you should be able to find some that are relevant which could inspire content ideas you’ve not thought of yet.
Month-long awareness campaigns in March
There are month-long campaigns during March including:
- Women’s History Month
- National Bed Month
- Ovarian Cancer Awareness Month
- Brain Tumour Awareness Month
- Moustache March
- National Craft Month
- Save Your Vision Month
- Moustache March
- Walk All Over Cancer Month
- National Nutrition Month
- Small Press Month
Awareness days and week-long campaigns in March
Now, let’s focus on March awareness days and week-long campaigns. There are around a hundred key dates in March including the following (be sure to grab the free guide for the full list):
*Please note that the dates below apply predominantly to the U.K. in the year 2022, and are subject to change year on year. Although they are correct to the best of my knowledge at the time of publication, please check the dates of any awareness campaigns you plan to use.
Week-long campaigns in March include:
- World Orphan Week (from the 1st)
- Endometriosis Awareness Week (from the 3rd)
- Read an E-book Week (from the 6th)
- Consumer Protection Week (from the 6th)
- Professional Pet Sitters Week (from the 6th)
- Procrastination Week (from the 6th)
- National Careers Week (from the 7th)
- British Pie Week (from the 7th)
- British Science Week (from the 11th)
- Universal Women’s Week (from the 13th)
- Nutrition & Hydration Week (from the 14th)
- Introverts Week (from the 21st)
- Tick Bite Prevention Week (from the 22nd)
In March, as you can see, there are many health-related awareness campaigns taking place. If you’re actively supporting any of the above campaigns, you may well want to talk about that in your content throughout the month in order to increase awareness and give your fundraising efforts a boost.
Or, if you’ve perhaps had personal experience of any of the health conditions mentioned, you could share a story or insight into that if it’s relevant to your story (and if that’s something you’re comfortable with doing).
Awareness days in March: Content ideas for photographers
- Shrove Tuesday / Pancake Day – This lends itself to some fun, light-hearted social media content.
If you’ll be making pancakes on Shrove Tuesday, why not share a favourite pancake recipie and list some topping ideas? Share a Reel on Instragam showing you flipping a pancake or ask your audience who does the pancake making in their house on pancake day though an interactive Instagram Story?
Remember, your content doesn’t always need to be business focused. Light-hearted content along these lines can help to build visibility for you and the know, like and trust factor so are well worth doing occasionally.
- Wedding Planning Day – A great awareness day for wedding photographers, and the perfect opportunity to share tips, recommendations and resources for those who may be currently planning their nuptuals.
Why not team up with a non-competitive local wedding business and cross-promote each other’s businesses? Perhaps you could do a live video within yours, and each other’s communities, sharing wedding planning information that would be useful to those who are newly engaged?
Perhaps create a free downloadable resource and promote this to link in with wedding planning day?
- World Wildlfe Day – This is another campaign that the nature and wildlife photographers among you could naturally use in your content.
You could aim to raise awareness and galvanise support for animal and wildlife conservation efforts that you’re involved in, or highlight the important work of local, national or international wildlife charities and non-for-profit initiatives. Alternatively, you might want to recommend wildlife photographers, charitable campaigns and other organisations that your audience may wish to follow if they are wildlife lovers.
Simple, light-hearted wildlife related content would also work. Share a funny widlife photo you’ve captured, ask your audience to suggest a caption to an unusual wildlife photo you’ve taken, or share a video showing you intereacting with wildlife during a photography session. There are endless opportunities!
- International Women’s Day – To show your support for the International Women’s Day campaign, you could help to put the spotlight on women by sharing portraits of women you’ve photographed, and share a little about their story and your encounter with them (with their consent, of course).
Or, you could share something positive and uplifting in your content about women who you have encounted in your personal or professional life, whether a photographer or otherwise. It could be your mum, a friend, a mentor, a campaigner for women’s rights…anyone!
This is something I’ve done myself; create a blog about inspiring female photographers, as nominated by members of my online photography community. Read that here.
- International Ask A Question Day – This is a great opportunity to encourage some interaction between you and your online audience.
You could ask questions of them in online polls, as well as invite them to ask questions of you – perhaps do an “Ask Me Anything” Q&A on social media. Or, you could create some useful content on your website or blog answering the most popular questions that you get asked by prospective clients, and share this once done.
- Spring Equinox – The arrival of Spring is an exciting time for landscape photographers, family portrait photographers who can finally get out and about outdoors with clients, wildlife photographers and so many more.
Share your photos that show the first signs of Spring and promote your Spring offers, products and services. Celebrate the end of Winter and the arrival of a new season!
- Puppy Day – One for the pet photographers and pet lovers!
Keep this simple and share photos from recent puppy shoots, share a story about your puppy or dog when they were younger – perhaps a tale of misadventure or something funny or heartwarming to make your audience smile!
Or, use this awareness day to promote dog charities or causes that are close to your heart.
March awareness days can inspire tons of content
I hope that this may have helped to show you how you can use some of the March awareness days in your marketing content this year? Of course, these are just some ideas I’ve put together, and are shared just to give you some quick-fire inspiration on how to apply them to your content.
Don’t over-think this!
Remember, there are many more awareness days in March than those listed above. Download your free guide, cherry-pick a few of the March awareness days that speak to you and then interpret them however you wish.
P.S. Keep checking back to this blog for more similar articles. This is the third installment of a new monthly blog series that I’ll be creating throughout 2022, focused on awareness days.
Related reading: February Awareness Days
Good luck with your March content planning!