Three ways we can work together
My expertise
Public Relations | Media Publicity | Press Coverage
I can help you use the power of PR to your advantage.
I specialise in defining your unique story and sharing it with relevant media and journalists to achieve profile-raising articles in the press.
I’ve achieved many hundreds of articles and features during my 16 years in PR in consumer print media, in trade titles, as well as on radio and TV and online. My photography clients have been featured in photography publications including Digital Photographer, Photography Monthly, Professional Photo Magazine, Digital Camera World, Black + White Photography, Practical Photography, Outdoor Photography and Photography News.
And, in local, regional, national and international publications including The Daily Telegraph, The Daily Mail, The Sun, The Metro, Happiful, Yahoo, Woman & Home, Conde Nast Brides, Mother & Baby, Stylist, Fabulous, Baby Centre, the Huffington Post and many, many more.
Media coverage gets you noticed and attracts clients
Establishes you as a go-to expert
Forges beneficial relationships with journalists, bloggers and influencers
Boosts your credibility and profile
Creates valuable backlinks to your site
Content Strategy | Content & Blog Writing | Content Repurposing | Copywriting
The initial step in my work for photographers is to help them get crystal clear on their ideal client so that they can develop marketing content that speaks directly to them.
Marketing content is most effective when it addresses your ideal clients’ needs and desires in relation to their photography experience and adds value rather than being ‘salesy’.
It should help to forge a connection with your ideal client, build trust and be conversion-focused so that it generates more leads and sales for your photography business.
My specialist subjects are content strategy and planning, content creation (blog writing and copywriting for web, social media and email marketing campaigns), and content promotion.
I’ve ghost-written hundreds of search-optimised blog posts for photographers, written engaging copy for photography websites and email campaigns, and created PR and content marketing plans for clients, giving them much-needed focus and clarity.
Content builds brand awareness
Establishes you as an authority in your niche
Builds the know-like-and-trust factor
Drives traffic to your website and boosts conversions
Boosts your SEO rankings for relevant keywords
Why do professional photographers hire me?
Photographers hire me because they recognise the value in getting the help and guidance of a PR and marketing expert who understands the photography industry and who has a proven track record of promoting photography businesses.
A specialist in PR and marketing for photographers
I’ve worked in PR for 16 years and have been working exclusively with photographers for the past five. My solid experience in PR and photography marketing means that I can hit the ground running and deliver results quickly.
An experienced consultant who enjoys the jobs you don’t!
Photographers who hire me usually don’t have either the skills, the know-how, the time or the desire to do all of their PR and marketing themselves. They are busy running a successful photography business and would prefer to outsource it to an expert.
Not everyone loves marketing, and that’s ok! You can outsource your PR and content marketing to me. I’ll gladly take this off your hands – it’s the work I love to do!
Strategic consultancy
I help my clients to develop a strategic marketing plan rather than flit from one tactic to the next. When you hire me, I put the focus very much on creating strategic content that will attract the right kind of clients to your photography business.
That way, you won’t waste any more money, time or effort on tactical marketing that doesn’t deliver a return on investment.
A team member who is proactive and conscientious
I pride myself on the personable, professional service that I offer to my clients. I care about your success and I’ll promote your business as though it were my own, always keeping your best interests in mind.
I can bolt seamlessly onto your team so you’ll be able to continue doing the creative work you love without any hassle.
Results-focused
I am committed to providing a great return on your investment and to getting you and your photography business noticed by the right people.
I have more than 16 years of experience working in PR and many happy photography clients who have testified to the quality of my services and the results I have generated.
Packages to suit your requirements and budget
Hire me and get the support you need, at a level that suits your unique requirements.
Whether that’s on-going, practical help to get the day-to-day marketing tasks done, or coaching and training.