Want to learn new skills, get inspiration and professional advice for less than the price of a round of drinks at the bar? Then you need to dig into the wealth of knowledge available in business and marketing books.
Here, I’ll reveal my top business and marketing book recommendations for independent photographers and small business owners.
I love reading and try to read at least one book each month. This is a list of some of my absolute favourite business and marketing books, which I’d highly recommend to you.
Why not add the ones you like the sound of to your Amazon wish list so you can treat yourself in the future, or ask a friend or family member to buy as a gift for you?
My own Amazon wish list is packed with books I plan to buy, and I update this post regularly as I digest new titles. I recommend that you bookmark this page or save to Pinterest so that you can keep checking back.
Please note: This article contains affiliate links. If you choose to purchase a book via the links shared below, I may receive a small commission at no extra cost to you. I only recommend these books because I loved them and think you will too!
Business and marketing books I recommend you read in 2020
RECOMMENDED BOOKS ABOUT PHOTOGRAPHY BUSINESS
This book is a “roadmap for creating a side business to achieve financial time and life freedom”.
It’s the story of how the author, photographer Vincent Pugliese, developed a freelance photography business that rewarded him in so many more ways than he could have ever imagined.
Whether you’re a photographer or not, this is an inspirational read!
RECOMMENDED BOOKS ABOUT DIGITAL MARKETING
‘This is Marketing’ is a New York Times bestseller and one of 18 books written by Seth Godin to date.
It’s a brilliant book about the importance of understanding your customers and developing true empathy in order to more effectively market your business.
American marketer Mark Schaefer is a huge name in the marketing world and someone I was excited to get the chance to meet in 2018.
In his latest book, ‘Marketing Rebellion’, he suggests that businesses must adapt to fast-changing consumer trends and become the “most human” company in order to win the day.
Carrie Green is the founder of the Female Entrepreneur Association. She’s on a mission to help female business owners to turn their “ideas into reality and build a wildly successful business.”
In this book, she shares her story of how she grew her business from humble beginnings through to the successful online platform that it is today. She inspires and empowers hundreds of thousands of women in business around the world.
‘She Means Business’ is her blueprint for success and is an interesting and really accessible read (I read it in a weekend) – highly recommended.
RECOMMENDED BOOKS ABOUT CONTENT MARKETING
I bagged a copy of this book as soon as it was published in the autumn of 2019. It’s an in-depth guide to content repurposing and is a must-read for anyone who is looking to get more out of their marketing content in 2020.
Amy Woods has been hosting a popular podcast of the same name for a while now and is an authority on content marketing and content repurposing. It’s well worth a look if you are already creating marketing content for a blog, podcast, video channel or social media and want more impact for your efforts.
This book is all about looking at, in Trevor’s words, “content marketing through a PR lens.”
It’s both a brilliant introduction to content marketing and PR, as well as a fascinating guide to how you can be creating compelling content to market your business that’ll build visibility, influence and trust for your business or brand.
This book was published in September 2019 and unbelievably, I was the first person in the world (even before the author himself) to get my hands on a copy! As you can see, since this book is about two topics I’m incredibly passionate about, I was pretty excited about it when it arrived!
If you’re interested in content marketing, this is one book you need to read.
Marcus Sheridan is the former ‘pool guy’, who rescued his swimming pool installation business from the brink of collapse in 2008 by taking a revolutionary approach to inbound sales and marketing.
By creating marketing content that seeks to answer his customer’s questions, Marcus was able to “turn customers into evangelists, to drive sales and growth.”
This book sets out exactly how you can develop content ideas for your own business. It’s a compelling case study of what’s possible if you commit to serving your customers with the content that they want and need.
RECOMMENDED BOOKS ABOUT SEARCH ENGINE OPTIMISATION
Ah, getting to the top of Google. That one thing that everyone in business is striving for!
If you’re keen to learn more about SEO (search engine optimisation) and how you can boost your web traffic, ranking in Google and your company profits, then I highly recommend this book.
It’s packed full of useful information and practical tips about how to improve your website and content. What can be quite a dry subject is brought to life in an easily-digestible format which I think you’ll find incredibly helpful.
RECOMMENDED BOOKS ABOUT SOCIAL MEDIA MARKETING
This book includes advice and strategy for entrepreneurs who are using Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn and more.
Updated twice a year, it’s always bang-up-to-date with the latest information and tips you need to effectively promote your business on social media. Plus, if you buy, you get access to hundreds of video tutorials too, making this book a great investment if you’re looking to up your social media game.
RECOMMENDED BOOKS ABOUT PERSONAL BRANDING
If you’re building a business that centres around a personal brand, this book is a must-read. It’s a roadmap for how to become known and established as a recognisable expert in your field.
The excellent advice in the book is shared in a visually interesting way. The design is colourful and fun too which gives it an extra tick from me!
It’s a business and marketing book I’ve read more than once and wouldn’t hesitate to pick up again.
RECOMMENDED BOOKS ABOUT MINDSET & SUCCESS
Written to inspire and motivate you to “create a life you love”, this is a book that challenges your limiting beliefs and encourages you to fight the fear and take positive action towards your goals.
A great read for anyone who feels they’re holding themselves back in business or life.
Written by famed money mindset coach, Denise Duffield-Thomas, Chillpreneur is an inspiring read for anyone who struggles with perfectionism or who is burnt out by the demands of growing and promoting their business.
Full of practical advice, and Denise’s trademark straight-talking tips about money and mindset, this is an honest, refreshing and motivating. You’ll finish it feeling inspired.
This is a motivational book (the title kind of gives it away, to be honest!) that will leave you feeling empowered to pursue the life you desire.
A great read for anyone who is holding themselves back in life or business, this book will encourage you to rethink how you look at the world and how you face the challenges that you come up against.
Encouraging you to take the bull by the horns and transform your life, rather than play small, this is an inspirational read that should leave you energised and raring to go!
Let me know in the comments below if you’ve also enjoyed these business and marketing books. If you’d recommend any others, let me know in the comments as I’m always looking out for new titles!
Looking for more recommendations?
Related reading: Recommended (and mostly free) digital marketing tools I use