If you know you’re ready to commit to getting help with your content marketing, keep reading.

The Photographer’s Visibility Blueprint is a way to get support from me in a small group setting help and I’ll tell you more about how you can benefit from joining.

I’ll also be addressing many of the common concerns photographers like you may have about joining a group coaching programme, and giving you seven reasons why I believe it’s worth you considering.

What are the benefits of participating in a marketing-focused group coaching programme?

1. Lower price point than 1-2-1 services

First off, typically, a group coaching programme is charged at a lower price point to a bespoke 1-2-1 service. This is certainly the case with my own services.

My ‘done-for-you’ PR and content packages for photographers require a larger financial investment than what’s required to join The Photographer’s Visibility Blueprint to reflect the different style of support.

So, if you’re looking to get my help but aren’t quite ready to invest in bespoke 121 support, or I don’t have the capacity to work with you at the moment on that basis, then the group programme is a great solution!

Zoe Hiljemark PR and marketing services for professional photographers

Related reading: Photography marketing support: Let’s grow your photography business

2. A structured programme based on my unique approach and experience

Another benefit of a group coaching programme is that it’s usually based on a structured pathway. This is sometimes known as a ‘success path’.

What this is essentially is a series of sequential modules. Lessons and tasks are to be completed in a particular order. It is done this way because the programme creator has deemed this to be the best way in which to get the work done.  

In the case of my programme, we start in The Photographer’s Visibility Blueprint with an Audit. You will review and audit your existing website and SEO performance, and look at what blog content you have and how it is performing, and what other marketing and PR activities you are doing in your photography business.

With that clarity, we can then move forward and we focus on three core marketing strategies; SEO, blogging and PR. We carry out keyword research to identify opportunities to boost your SEO, cover all-things blogging and blog optimisation, as well as how to secure free media publicity and guest expert opportunities on blogs and podcasts.

This is the success path I have designed, based on my extensive experience in photography PR and marketing, and it’s the unique approach that I apply to the ‘done-for-you’ work that I do for my private clients.

Having that structure is invaluable. If you were to try to DIY the work, by piecing together information from the internet, perhaps from various different sources or experts, then it would be easy to get into a muddle and not know how it all fits together!

A group coaching programme, and the framework on which is based, is a key part of what makes this format so attractive. You simply need to just follow along!  

3. You are part of a group of like-minded photographers

My group coaching programme is exclusively for photographers, which means that when you join, you’ll be joining a group of other like-minded photo professionals.

While those photographers may well work in different genres to you, you’ll likely have far more in common with each other than you would in a more general group coaching programme which may serve a multitude of industries.

This is another reason why joining The Photographer’s Visibility Bluprint could be a good fit for you. It’s exclusively for photographers and so the content is tailored to the photography industry and to serving professional photo pros, like yourself.

Connect with like-minded photographers

4. Community and support

Linking with the last point, a group coaching programme offers not only the chance to work closely with me but also to become part of a community of photographers who are all on the same journey.

The Photographer’s Visibility Bluprint programme has an intimate feel as there are limited places available. This is the format I’m keen to retain so that each participant gets lots of my help and support. I don’t know about you, but I hate Zoom calls with tens, or even hundreds, of people taking part all at once! I want all my group coaching clients to feel seen, heard and helped! A small group ensures that this is possible.  

By showing up regularly on the group coaching and Q&A sessions, and participating in the conversations within the private Facebook group, everyone taking part in the programme gets to know each other.

And, as has happened in previous cohorts, students often go on to become friends and even cheerleaders of each other for the longer term. They support each other through the giving of advice, the sharing of experiences, and through encouraging and congratulating each other.   

As the facilitator of the group, it’s always lovely to see those friendships form and blossom during the programme!

5. You’ll realise you’re not alone!

All the photographers taking part in The Photographer’s Visibility Bluprint programme are looking to up their marketing game. They will be focusing on SEO, blogging and PR to get more visible and reach more of your ideal photography clients.

Zoe Hiljemark PR

Knowing that you are not the only photographer in the world who needs support with this will help you to feel better about your content achievements to date. Yes, you realise you could do better (and that’s why you’ve invested in the programme), but you are not the only photographer to need help!

Being part of the group coaching programme may well help you to stop feeling down on yourself for how little you feel you have achieved. You’ll realise that you’re not a failure for not knowing how to do this stuff on your own.

There is certainly no shame in needing support and accountability to implement content marketing strategies and tactics into your marketing!

6. A schedule to stick to = accountability to get the work done!

The full Photographer’s Visibility Bluprint programme programme is 20-weeks long.

As a participant, you’ll get access to pre-recorded video tutorials and accompanying materials including workbooks, checklists and templates. Plus, there are weekly live accountability sessions and fortnightly opportunities to connect with me live and ask for support and feedback.  

I believe that having that a framework and regular schedule of support and accountability sessions is helpful when it comes to motivation and getting your marketing done! Knowing that if you don’t keep up, you’ll be left behind should be enough to spur you on and keep your progress going.

If you’re a photographer who is prone to procrastination, then a group coaching programme could be ideal for you. It will help you to focus and to stick to a scheduled programme of activities.

In the case of my group coaching programme, this is all focused on helping you develop an SEO, blogging and PR strategy that will help you to get visible. By upskilling in these areas, you will be able to then implement what you have learnt going forward and work productively on boosting your visibility and building your expert status.

Plus, seeing others in the group taking action and achieving results will naturally make you want to keep going!

7. You can still get 1-2-1 support within the group coaching format

Even though it is a group coaching programme there is still an opportunity to get 1-2-1 support. This isn’t necessarily the case in all group programmes, but certainly, it is in The Photographer’s Visibility Blueprint.

In fact, I’m even offering over £800 worth of ‘done-for-you’ support to each participant!

As well as this, throughout the programme, there are many opportunities to ask me questions and get feedback on your work.

  • There are regular ‘work-with-me’ accountability hours. At the start and end of these, there is time to talk around anything you are struggling with.
  • Plus, I provide specific feedback as required during the weekly live calls. These are coaching calls/Q&A sessions, and they are guided by the participants.

Reasons to join my group coaching programme

I hope this has helped to clarify why the group coaching programme format could potentially work well for you? You can also find out what previous students of my group programmes thought here.

Submit your details in the form on The Photographer’s Visibility Blueprint page and I’ll be in touch with all the details!

I’m also available for a no-obligation chat to see if the programme could be a good fit for you. Or, you can email me any questions you have.