Exciting! Recently, I had the opportunity to join Sam Hollis and Marcus Ahmad, hosts of the Shoot To The Top podcast, to discuss a topic close to my heart: media promotion for photographers.

In the episode, I suggested that photographers, like you, can leverage the power of the media to enhance their visibility and grow their businesses.

So, if you’re curious about how you can boost your visibility through PR, then check the full episode. It’s available now on Shoot To The Top website and on all major podcasting platforms.

Have a listen and I’m sure you’ll discover lots of useful tips.

The Shoot to the Top podcast

The Shoot to the Top podcast is a podcast for photographers looking to excel in their craft and business.

Sam and Marcus regularly feature industry experts and photographers who share valuable insights and strategies for success, including the best marketing strategies for your photography business.

They also produce episodes featuring tips from both or either of them; Sam Hollis offers marketing, website and business advice, while Marcus Ahmad draws on his extensive experience as a professional photogapher.

A few highlights from the Shoot the the Top podcast interview

During the interview, I talked about the power of PR and how it is underutilised by photographers yet incredibly effective at boosting visibility.

We also discussed:

  • The right mindset for PR
  • How you can get started with reaching out to the media
  • Things to do, and assets you’ll need in place, before you make your approaches
  • Some of the pitfalls to avoid when reaching out to journalists and the media
  • The importance of storytelling in photography marketing,
  • and the backstory of how I got into photography PR and marketing almost a decade ago!

If you’re keen to get more visible this year, and social media is no longer working for you, perhaps PR is something you should focus on?

For some valuable tips on boosting your photography business through media exposure, and for motivation to get started, have a listen!

Shoot to the top

Is media promotion a strategy you’re using in your photography business?

I’d love to hear your thoughts after you’ve had a chance to check the episode out. Tell me, what resonated with you the most? Feel free to drop your comments or questions below, or connect with me either on Instagram or in my PR-Savvy Photographers Facebook group to chat it about it there.


P.S. Are you a regular listener of photography podcasts like this one? If so, let me know in the comments which shows you like – I’m compiling a list for my blog and would appreciate your recommendations.

P.P.S. You can check out my other podcast interviews here, which include: