Actionable PR and Content Marketing Tips for Photographers
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The fundamentals of successful photography marketing
To make more impact with your marketing, you first need to get the basics right!(more…)
Eight common PR mistakes photographers make (and how to avoid them)
If you aren’t experienced in promoting yourself through the media, or dealing with journalists, there are a number of common PR mistakes photographers make when seeking out publicity.
How to love your photography business again in ten simple steps
Reading Time: 9 minutesFallen out of love with your photography business? Feeling frustrated because of fewer enquiries or sales than you’d like? Had a blow to your confidence?
Why and how to set strategic goals for your photography business
Reading Time: 8 minutesThe start of a new year, quarter or month are all great times to set new goals for your photography business. But there is an art to goal setting.
How to do an annual review of your photography business
Reading Time: 8 minutesI realise that doing an annual review of your photography business may sound boring. But, I assure you, it’ll be well worth the effort!
Recommended and mostly free digital marketing tools I use
Reading Time: 12 minutesToday, I’m sharing some of my favourite mostly free digital marketing tools and training resources.
Five ways to become a go-to photographer in your niche
If you want to be known and recognised as a go-to photographer in your niche, then keep reading. I’m going to be sharing five ways to build your expert status and to be seen as an authority in your space.(more…)
The daily habit that will help you secure more photography clients
Reading Time: 6 minutesWant to know how to get photography clients?
Photographers: Seven reasons to join my group coaching programme
If you know you’re ready to commit to getting help with your content marketing, keep reading.(more…)
Five ways to feel more confident about marketing your photography
Reading Time: 7 minutes
Feeling confident about marketing your photography is key to your success!
How to promote your success in The International Pet Photographer of the Year Awards
Caitlin J. McColl and Kirstie McConnell are the hosts of the hugely popular Pet Photographers Club podcast.(more…)
Quarterly Reviews: Goal setting and planning tips for photographers
Reading Time: 7 minutesAt the start of every new quarter, I highly recommend that you assess what’s working and what isn’t working in your photography business.
Podcast Interview: The Pet Photographers Club
Reading Time: 2 minutes
Guest blogging and SEO: A step-by-step framework for photographers
Reading Time: 10 minutes
Guest blogging and SEO strategies should be high on your radar if you’re keen to ramp up traffic to your photography website and boost your perceived credibility online.
Why PR and content marketing work so well together
Reading Time: 3 minutesI believe that PR and content marketing are perfect partners. (more…)
Is media publicity the missing piece in your photography marketing strategy?
Reading Time: 8 minutesIs media publicity a key part of your photography marketing strategy? If not, I believe you’re missing a trick!
Using the media to promote your photography business
Reading Time: 6 minutesUsing the media to promote your photography business is a great way to stand out from your competitors and build awareness of you and the services you offer.