Copywriting and PR Masterclass for Photographers
As a photographer, your website is more than a portfolio—it’s your biggest marketing asset. But is it actually working as well as it could be to attract clients and opportunities? If not, you’re in the right place.
Although you may have missed the recent Copywriting & PR Workshop for Photographers which I co-hosted with website copywriter, Zoe Barnett, don’t worry. You can still get access to the replay (1 hour of copywriting and PR strategy and tips!).
You also have the opportunity to purchase our Photography Website Copy & PR Guide we created together.
This exclusive resource has been designed to be a practical tool that complements the workshop training, and will help you start transforming your photography website today!
The Power of Your Photography Website
The crux of what we covered in the workshop is that your photography website is the hub of your business—your digital storefront—where you can make the most compelling case for why a potential client should book you or buy your photographs.
On your photography website, you control the content. You can share your incredible portfolios, five-star reviews and testimonials, and tell the stories of your business such as what drives you, who you help, what clients can expect from you, and more.
All of this helps to create a positive and compelling case for why a prospective client should choose you.
Is Your Photography Website Working Hard Enough for You?
So, your website is an incredibly powerful marketing asset that helps attract clients to your business, as well as builds trust.
Yet, we know that many photographers have websites that aren’t converting visitors into clients or helping them stand out in the industry.
Be honest. Is yours communicating your value clearly? Is it actually converting clients? And, is it helping you secure PR and collaboration opportunities? If not, you are leaving money on the table.
Your website should be:
- Attracting your ideal clients and generating bookings and sales revenue
- Clearly articulating who you are, who you serve, and how clients benefit from working with you
- Positioning you as an expert in your niche
- Helping you secure exciting media features and other opportunities.
Related: Website Copywriting for Photographers: An Essential Update
Why This Masterclass & Guide Matters
We believe that your photography website should be working for you, not against you. If your copy isn’t clear, engaging, and strategically written, potential clients might leave before booking. And if you’re not positioning yourself for PR opportunities, you could be missing out on valuable publicity that can elevate your brand.
By accessing our workshop recording and guide, you’ll gain practical, actionable tips from two experts—website copywriter Zoe Barnett and, myself, PR specialist Zoe Hiljemark—who know exactly what works for photographers.
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Here’s what’s included in the Masterclass and Guide
- 1 hour expert training in both website copywriting and PR for photographers
- Wireframes & templates for the three most important pages of your website (Home, About, Services) AND a video run-through
- Copywriting prompts & examples to help you write compelling, client-attracting copy
- Both Google Docs & Canva versions, making it easy to customise
- PR tips including three ways to attract media & collaboration opportunities
- PR Pitch swipes to help you secure press coverage
- A checklist to make your website press-friendly
Practical copywriting and PR tips
In this practical session, we shared expert tips on how to:
- Create compelling website copy – Professional website copywriter Zoe Barnett revealed how to write copy that speaks directly to your ideal clients and turn your photography website visitors into paying customers.
- Leverage your website for PR success –Based on my experience as a photography PR consultant, I shared how you can use your website to build trust and attract press opportunities, as well as make the most of any PR coverage you’ve already secured.
This is a workshop and resource tailored specifically for photographers who want to refine their website messaging and increase their visibility through strategic content and PR. Watch it and you’ll learn how to refine your website messaging and better promote yourself on your photography website.
Who is the copywriting and PR Masterclass & Guide for?
This workshop is intended for:
- Photographers who want to improve their website copy and marketing strategy
- Photographers who want to attract more media coverage and increase their visibility
- Photographers who feels their website isn’t fully doing its job in bringing in clients.
Get Your Copy of The Guide
Don’t miss this opportunity to gain expert insights into website copywriting and PR—designed specifically for photographers like you.
Get the masterclass & guide today. Don’t let your website hold you back!
