Five Photography Blogging Tips to Boost Your Visibility
Do you realise how powerful blogging could be for your photography business?
Although it may sound like a lot of work, maintaining a value-packed photography blog can be well worth the time investment.
Photography blogging is an incredible way to:
• Showcase your photography expertise
• Connect with your audience and nurture them towards making a booking or purchase • Improve your visibility on Google (and other search platforms).
The power of blogging for photographers
A blog on your photography website gives you a dedicated space to publish valuable, interesting content that’s not beholden to social media algorithms.
Unlike social media posts, which can get buried in feeds, blog content remains searchable and accessible for years to come. It’s a fantastic way to build awareness, showcase your expertise, and attract more of the right people into your world.
Whether you’re sharing helpful tips, insights into your creative process, or examples of your best work, blogging also allows you to position yourself as an authority in your photography niche.
It’ll also help you attract more visitors to your website thanks to the SEO-related benefits.
Related: Why Bother Creating Content For Your Photography Blog?
What should photographers blog about?
Well, keep it simple to start. Think about topics your ideal clients are searching for, and aim to answer common questions that potential clients ask.
For example:
• How to prepare for a photoshoot
• Behind-the-scenes details about how you work and what makes your approach unique
• Stories about recent projects or client sessions that showcase your expertise and creativity.
Not only does this kind of content drive more traffic to your website, but it also helps build trust. A well-maintained blog packed with useful, engaging articles also shows that you’re credible, knowledgeable, and passionate about your craft.
Related: Seven Reasons Why You Struggle For Photography Blog Ideas
When potential clients research photographers (and they do!), they’ll look at your website and your blog.
True story: A prospect of mine once told me she’d read every article on my blog! She was ready to commit to working with me before we’d even spoken! This is an example of how effective blogging can be for converting clients. They’ll use your content to determine whether you’re the right fit. Your blog content does the selling for you!
Photography blogging tips
Here are a few quick tips to help you create an impactful photography blog:
1. Write for Your Ideal Client
Think about the questions they’re asking or the problems they’re trying to solve. Use your blog to provide answers and reassure them that you’re the expert they’ve been looking for.
2. Stay Consistent
You don’t need to blog every week but aim to post regularly. Even one or two high-quality posts per month can make a big difference to your website traffic and rankings.
Related: The Daily Habit That Will Help You Get More Photography Clients
3. Include Keywords Naturally
Every blog post is an opportunity to rank for specific search terms. Think about keywords your clients might search for (like “family photoshoot tips” or “best wedding photography in [your city]”) and sprinkle them naturally throughout your posts.
4. Make It Visual
You’re a photographer – use your stunning images to elevate your blog posts! Pair your written content with your unique visuals to grab attention and keep readers engaged.
5. End with a Call-to-Action (CTA)
Encourage your readers to take the next step. Whether it’s booking a session, contacting you, or exploring your portfolio, a strong CTA helps turn readers into clients.
Discover the potential of photography blogging
Blogging is one of the most versatile and effective ways to market your photography business. It helps potential clients understand your expertise, builds trust, and boosts your website’s search engine rankings.
Yes, it takes some effort, but it’s an investment that pays off in visibility, credibility, and ultimately, bookings.
I hope that these photography blogging tips have helped and inspired you to get started. If so, what will your next blog post be about?!
Zoe
Related: How To Start A Photography Blog
P.S. Got questions about blogging or struggling with where to start? Book a consultancy call (I’ll do an audit of your blog and give you bespoke recommendations) or learn more about my group mentoring programme, The Photographer’s Visibility Blueprint.
