Want to know how to get more photography clients?
The answer lies in your daily habits.
The reality of running a photography business means that you’ll likely have a high turnover of clients. So, you need to keep the flow of enquiries from prospective clients coming in thick and fast, and you’ll need to convert a decent proportion of those to fill your diary.
Focusing on marketing only when the enquiries dry up is a mistake that many photographers make. Sadly though, most marketing is unlikely to generate instant leads.
So, I believe that marketing your photography business should be a daily priority.
Even when you are at full capacity, marketing still is important because it is the work that will help you to stay visible and top of mind. Focusing on it daily is the consistent and regular action that’s needed to keep a flow of those all-important leads coming in over time.
Many photographers, perhaps you too, consider marketing a necessary evil. It’s something that has to be done but isn’t something that you enjoy.
Procrastination on marketing is a BIG problem among photographers and, I get it! It’s easy to put tasks that you don’t enjoy on the back burner. You’d rather be behind the camera creating beautiful images, wouldn’t you?
The problem with putting marketing off though is that deep down, you know that marketing your business should be a priority and that it will help you to attract new clients. But by not prioritising marketing, you’re actually self-sabotaging!
By not promoting your photography and your services, you’re limiting your potential to attract new clients.
How to secure more photography clients
Marketing and promoting your photography business is so important because it helps you get visible, allows you to demonstrate your expertise and is a way of making offers to prospective clients.
I’m afraid to say, marketing is not something that you can ‘do’ for a while and then sit back and wait for the enquiries to ping into your inbox!
While some marketing activities – such as online advertising and sale promotions – can have fairly immediate results, most marketing has a longer-term impact.
Also, there are several stages that your photography clients will need to go through BEFORE they even consider getting in touch with you. When someone discovers you for the first time, it’s unlikely they’ll convert straight away. In fact, this process can take many weeks, months or even years to happen, or it may never happen at all!
Which is why daily action is so important.
Keeping a continual flow of leads and prospects in your ‘funnel’ will help you to generate the sales you need in the longer-term. But in the short-term, you need to commit to doing some marketing every single day so that you can continually attract new people and gradually ‘nurture’ as many of those as possible into becoming a customer over time.
How to make time for marketing
If you’re not sure how to find some time every single day to market your photography business, then you can theme your working days and allocate a set day per week for marketing instead.
In my own business, I aim to do marketing daily but I also allocate a set day per week to marketing. On ‘Marketing Monday’s I set aside time specifically for content creation, blogging and guest blogging, working on my website and SEO, social media scheduling etc. I don’t make myself available for client consultations on Mondays and I don’t do any 1-2-1 work. Mondays are my focused days for working on my business.
Similarly, most Fridays for me are ‘Finance Fridays’ when I work on business admin, invoicing, I consolidate expenses and receipts etc.
Batching tasks like this is a really effective way to ensure that you make the time for the tasks you know you need to get done. But it won’t happen if you don’t literally schedule it into your diary.
Make a commitment to marketing your business every single day
I really believe that if you market your business every day, or dedicate one full day of each week to marketing, then you’ll notice the difference it makes to your business.
Yes, that’ll mean fighting through your natural inclination to do other more exciting or rewarding tasks. But, the long-term gain will be worth it. By making marketing a daily priority, you’re helping more people to discover you. In effect, you’ll be helping to future-proof your business.
Why not give it a try yourself and see whether more consistent marketing helps you to attract more photography clients?
Do you try to do something every day or do you choose one day per week to focus on marketing? Let me know in the comments below.