If you struggle to know what to write about on your photography blog or on your social media channels, then have you considered using national awareness days as content prompts? If not, I highly recommend it!
There’s nothing worse than staring at a blank screen, knowing that you need to create content to promote your photography, but not having a clue what to write. Right?!
This is when awareness days can prove so valuable. There are many hundreds of awareness days happening each and every year and one hundred or more each month. So, that’s hundreds of potential topics that you could piggyback on as a content idea!
Awareness days are invaluable as content prompts
An awareness day based on a particular theme or topic could perhaps be all you need to come up with hundreds of photography marketing content ideas throughout the year.
Used literally as prompts, you might find that the theme of a particular awareness day, awareness week or monthly awareness campaign inspires you and sets the cogs in your brain turning. You might go on to recall a story worth sharing with your audience on that theme or topic, or you may conjure up a memory of an experience that might interest them, for example.
I’m confident that if you applied yourself, and open your mind to the possibilities of how awareness days might be helpful to you, you’ll be able to make them work for your photography business.
Related reading: How to use awareness days to inspire photography content ideas
Grab your free guide to 2022 awareness days
Before I get onto the list of April awareness days that you might want to look out for in 2022, do take a minute to grab my free printable guide of awareness days. There are literally hundreds in there!
Part 1 featured awareness days for January through to March. Part 2 is now available, and features awareness days happening in April through to June.
April Awareness Days
Grabbed your awareness days guide? Great! Let’s get started!
If you’re reading this around the time this article was originally published, now’s the time to start creating content for your photography marketing channels for April!
In April there are many awareness days and campaigns, so I’m confident that you should be able to find some that are relevant which could inspire content ideas you’ve not thought of yet.
Month-long awareness campaigns in April
There are numerous month-long campaigns during April including:
- Stress Awareness Month
- Bowel Cancer Awareness Month
- Caesarean Awareness Month
- National Pet Month
- Move More Month
- World Autism Awareness Month
- National Decorating Month
- Active Dog Month
- National Poetry Month
- National Couple Appreciation Month
- National Garden Month
Pet photographers, a couple of these monthly themes are perfect for you!
National Pet Month
For example, you could use National Pet Month to inspire a whole month’s worth of pet-related content. Either content and tips you’d like to share related to photography, or keep it more generic and just talk about anything and everything pet-related.
Since people love talking about their pets, why not shine the spotlight on those who follow you (and their pets!), or members of your online community or Facebook group if you have one?
Maybe once per day, you could feature a different pet and their owner on your social media accounts – either in a post or video? Maybe feature 30 different animals – one each day – or spotlight different dog breeds throughout the month. You could really have some fun with this, and leverage the power of user-generated content to fill your content schedule with ease!
Active Dog Month
During April, since it’s also Active Dog Month, you could create content – in the form of blogs or social media posts and videos – with a focus on pet health.
Each day, you could share tips on how to keep your pet active and healthy; maybe talk about how you keep your own pet active and healthy or perhaps involve a local veterinarian to provide exclusive health-based content. You could also interview a professional dog-walker for their top tips or, again, crowd-source other ideas from your online followers.
You could either drip-feed content throughout the month on your socials, and/or create a series of blogs (perhaps weekly) throughout the month.
Awareness days and week-long campaigns in April
Now, let’s focus on April awareness days and week-long campaigns. There are around a hundred key dates in April including the following (be sure to grab the free guide for the full list):
*Please note that the dates below apply predominantly to the U.K. in the year 2022, and are subject to change year on year. Although they are correct to the best of my knowledge at the time of publication, please check the dates of any awareness campaigns you plan to use.
Week-long campaigns in April include:
- Parkinson’s Awareness Week (from the 11th)
- MS Awareness Week (from the 13th)
- Allergy Awareness Week (from the 20th)
- National Stop Snoring Week (from the 20th)
- National Stationery Week (from the 20th)
- International Dark Sky Week (from the 22nd)
- World Immunisation Week (from the 24th)
- Global Intergenerational Week (from the 25th)
- World Day for Safety and Health at Work (from the 28th)
Awareness days in April
April Fool’s Day / Fun Day – The perfect excuse to have a bit of fun with your content! It’s traditional to play a prank or ‘fool’ someone on this first day of the month. There’s no limit to what you could do!
Be creative! Maybe, edit a photograph or portrait you’ve taken in an unexpected way to make your online audience have to look twice to believe what they’re seeing.
Or, focus more on the fun aspect. In a blog or social media post, share how you have fun in your work or how you make photoshoots fun for clients.
Perhaps reveal some of the tried-and-tested tricks you have up your sleeve for getting the cooperation of moody teenagers, if you’re a family photographer. Or, create a fun Reel or video about a behind-the-scenes process within your photography business that will draw your audience in and make them want to watch.
- National Siblings Day – This one is ideal for newborn, baby and family photographers. If you photograph siblings together during a typical baby or family photoshoot, you could share examples of your work on this day, mentioning the awareness day if you wish to.
Discuss why you welcome the oppotunity to photograph siblings together (remember, your client may not realise that you offer this during their new baby’s newborn photoshoot, for example). Share tips and advice that your ideal client will appreciate in advance of the photoshoot; anything that will educate and inform them about what to expect, and how a session will run if siblings are to be involved.
Or, make it personal, and talk about your own siblings. Perhaps you have a fun or unusual story that your audience might find amusing or that will help to build a stronger connection between you and them? Perhaps you’re a twin? Or, you’ve extensive experience photographing twins or triplets?
Some other ideas: Show your best examples of sibling portraits on your social media platforms on National Siblings Day (whether humans or pets). Share inspirational quotes about the love between siblings or even take a more cynical view and post an amusing or relatable meme about quarrelling siblings – real life, right?!
- Look Up At The Sky Day – Are there any professional or budding astrophotographers reading this? If so, this one you won’t want to miss!
Wow your online followers with your latest photography of the sky. Perhaps share an image which is a personal favourite of yours, or reveal the story behind a series of photographs you’ve taken which show incredible star formations or the Milky Way.
Maybe you’ve captured the aurora borealis, an eclipse or some incredible cloud formations? No doubt, your followers would love to know more of the stories behind your photography, and this awareness day is a great opportunity to talk about this. Maybe even run a promotion to win a photo print or share how they can purchase your photographs.
N.B. Don’t forget that there’s also International Dark Sky Week starting on the 22nd April.
- World Art Day – Another perfect content opportunity for photographers!
This World Art Day, why not take your online audience behind the scenes of your photography business? Show them your working environment, or discuss your unique photography style. Perhaps share how this has developed over time, or mention your influences – who inspires you and what motivated you to become a professional photographer.
- National Tell A Story Day – What story could you tell on this day with your photographs?
Although they say a picture is worth a thousand words, try to resist the temptation to just share a photo on your social media channels and leave it at that! Tell the story behind it too!
Give context to the photo and reveal interesting tidbits that will attract the attention of your audience, and which will help them to learn more about you and your photography business.
- International Dance Day – Dance photographers, this one is yours for the taking! On this awareness day, dance is taking centre-stage (pun intended!), making it the perfect opportunity to share your dance photography and to talk about what you do.
Why not reveal what happens during a typical dance photoshoot with some behind-the-scenes content? You could keep a ‘day-in-the-life’ diary and publish this as a blog article perhaps, or create an engaging Reel showing the before and after shots.
Or, you could talk to camera about your photography style, share an insight into why and how you use elements such as water to create dynamic dance images, discuss how you choose locations or how you create creative lighting effects in your studio.
Maybe you could interview a dancer you’ve photographed and feature this on your blog to share their perspective of being in a dance photoshoot? Or, talk about famous dance photographers who inspire you.
Aim to convey the joy you gain from creating dance photos and to build a deeper connection with your ideal clients through your marketing content.
April awareness days can inspire tons of content
I hope that this may have helped to show you how you can use some of the April awareness days in your marketing content this year? Of course, these are just some ideas I’ve put together, and are shared just to give you some quick-fire inspiration on how to apply them to your content.
Don’t over-think this!
Remember, there are many more awareness days in April than those listed above. Download your free guide, cherry-pick a few of the April awareness days that speak to you and then interpret them however you wish.
P.S. Keep checking back to this blog for more similar articles. This is the fourth installment of a monthly blog series that I’ll be creating throughout 2022, focused on awareness days.
Related reading: March Awareness Days
Good luck with your April content planning!