Using the media to promote your photography business is a great way to stand out from your competitors and build awareness of you and the services you offer.
And, if you’re keen to learn about how to use PR, then you’ve landed in the right place!
This round-up is a guide to what you need to know. It contains links to all the articles I have written about PR (and is regularly updated), so it’s a great one to bookmark and keep referring back to.
I cover many topics related to PR and media relations, including the very basics of ‘What is PR?’ right through to practical tips and free tools that you can use to generate press coverage for you and your business.
I hope you find these articles useful. And if you do, and you’d like to receive these are more PR and marketing tips in your inbox approximately every fortnight, then also sign up for my ‘Content Connection’ newsletter.
What is PR and why should you bother with it?
In this article, I share what the potential benefits of PR are to you as a small business owner and what the differences are between PR and advertising.
You need a constant and steady supply of leads and customers.
So, building your profile, raising awareness of your services, and getting visible among your target audience is one of your main priorities as a business owner. Which is where PR and marketing come in.
But, marketing without a strategy will have limited success.
If you haven’t got a plan for how you’re going to use the media and your own blog to promote your business, you need to read this article.
PR and content marketing are two things that I love doing and I love to talk and write about.
Together, they are so powerful. And in this blog, I explain why they are a great fit for each other.
I believe that you should have both a content and a PR strategy. And, that you should be focussing on both content creation and public/media relations in your overall marketing efforts.
If you’ve read the articles above, you’ll now have realised that getting featured in newspapers, magazines, on radio or TV, on podcasts and on blogs or websites could be very beneficial to you.
But, so many business owners don’t take the plunge and put themselves forward for media opportunities. Something is holding them back.
In this article, I address the common fears people have around pitching themselves to the media.
And I share tips on how to take the plunge and start using the media to promote your business.
How to use PR as a marketing tool
Sadly, PR opportunities rarely just land at your door. So, if you want to be regularly featured in the media, you’ll need to know about three ways you can achieve this.
In this article, I explain how to use the media to promote your business successfully.
In this article, I go into more detail about how to use newsjacking to generate media publicity.
In this article, I suggest that securing media coverage is simple. It’s just a case of following a six-step formula, which I break down in detail within this article.
Knowing how to use the media to promote your business is a common challenge, but this explains it all for you. Have a read and then try it out for yourself!
There’s also the option of signing up for a FREE downloadable PR cheatsheet.
If you’ve ever thought that you don’t have any interesting news or stories to share with the media about your business, then this one is for you!
In it, I reveal how you can achieve positive publicity for your photography business without having to rely on pitching your photography portfolio to the media.
I also include examples of how photographers I have worked with have secured high-profile press coverage that has gotten them noticed using this exact strategy.
Everyone loves a free tool that helps with business growth, right?
In this article, I introduce you something that I use every single day in my business.
It could prove invaluable for helping you to source publicity for your business, so this one is a MUST READ!
The media go into overdrive in ‘silly season’ and produce a bumper amount of Christmas-themed content. So, journalists are often looking for Christmas stories, products and helpful tips for their readers and audiences.
In this article, I explain how you might go about securing Christmas media coverage for your photography businesses.
But be warned, you may want to start thinking about this in July! Find out why in the blog.
If you have a story you want to share with the media, a press release is a great way to collate and format all the relevant information. In this article, I share my top ten tips for writing press releases journalists will want to read, based on my 15 years of experience working in the PR industry.
There’s also the opportunity to grab a free press release template which gives you a structure to follow when crafting your media pitch.
Once you have secured a press mention, be sure to tell as many people as possible. This is not the time to be shy!
In this article, I share the reasons why I believe that you should be promoting your media coverage, plus I list six ways that you can do this. The moral of the story is, be loud and proud about your press coverage and don’t be afraid to share it with everyone you know.
National awareness days have long been used by PR professionals in the charity sector as a means of generating interest around a cause or campaign.
But you can also be promoting your photography business in a way that connects with seasonal or topical themes, events or campaigns (yes, even if it’s not actually anything to do with you). By doing so, you’ll potentially increase your chances of getting interest from journalists and/or getting yourself and your photography noticed online.
In this article, I share examples of awareness days that may help you and there’s a free downloadable resource of over 300 national awareness days.
Want help with using PR to promote your business?
After reading these articles, I hope you’ll be interested in the idea of using the media to promote your business. But, if you don’t want to do it alone, take a look at the two PR consultancy services I offer;
1) PR Clinics
These are a chance to pick my brain about a PR challenge you are facing, and are ideal if you’re a photographer who wants to handle your own PR but would welcome input from an experienced PR consultant.
You can book a PR Clinic with me here.
2) 1-2-1 PR Consultancy
I work with photographers to help them gain regular visibility in the media.
If this is of interest, please get in touch to enquire about my PR packages and current availability.
View more client testimonials.
PR & Marketing tips to your inbox
You can also opt-in to receive my latest PR and marketing articles, actionable tips and advice, plus access to free resources such as checklists and workbooks. You can sign up for those here.
Or gain free tips and advice in my free Facebook group for professional photographers.