Blog

Welcome to the blog!

Please select a category below or click on the individual blogs to have a read:

PR & Media Publicity | Blogging | Content Marketing | Productivity & Planning  

How to do an annual review of your photography business

I realise that conducting an annual review of your photography business may sound boring. But, I assure you, it’ll be well worth the effort! […]

300+ National Awareness Days to use in your photography marketing

In 33 social media content ideas for photographers, I provided you with daily prompts that you can use to fill your social media pages each month. Today, I'm going more in-depth [...]

10 ways to become a more PR-Savvy photographer

If you want to promote and grow your photography business and haven’t yet implemented any PR tactics into your marketing mix, then read on. […]

Recommended (and mostly) free digital marketing tools I use

Today, I’m sharing some of my favourite (mostly) free digital marketing tools and training resources. I use these day-in-day-out in my business and they may be just what you need to boost your business too! […]

How to write an effective call to action

If you recognise the importance of well-crafted marketing copy and you’re keen to learn how to write effective call to action phrases, read on. […]

Business and marketing books I recommend

If, like me, you love reading business and marketing books, then you might find some great new titles in this list. These are some of my absolute favourites. […]

How to secure Christmas media coverage

If you want to know how you can secure Christmas media coverage that could provide valuable exposure for your photography business, read on! […]

Photography podcasts you won’t want to miss

Love photography? Love listening to podcasts? Well, I’ve got you covered! […]

33 Social Media Content Ideas for Photographers

Constantly coming up with fresh photography content ideas can be a challenge, particularly when you’re marketing your photography business on multiple social media platforms. […]

PR Tips for Photographers: Six ways to promote your media coverage

When you secure a piece of press coverage mentioning you or your photography business, make sure you are making the most of it! […]

PR 101: Using the media to promote your photography business

Using the media to promote your photography business is a great way to stand out from your competitors and build awareness of you and the services you offer. […]

How to give your photography business a spring clean

Spring has officially sprung! So, with quarter one of the year now done and dusted, now is a great time to give your photography business a spring clean. […]

How to write a press release for your photography business

Getting featured in the media is a great way to increase the visibility of you and your photography. So, if you have a story that you think will be of interest to the wider public, my advice would be to be proactive. Approach the media with your news. What have you got to lose? […]

How to love your photography business again in ten simple steps

Working alone is tough! It’s highly likely that you’ll lose your mojo at some point. But here’s how to fall back in love with your photography business. […]

Content planning tips for photographers

If you haven’t ever created a marketing content plan for your photography business before, but you know you want to become more organised, this one is for you. […]

Eight habits to boost your productivity

Whether you are a full-time or part-time photographer, chances are there’s room to be more productive and consistent in your photography business. […]

Why and how to set strategic goals for your photography business

The start of a new year, quarter or month are all great times to set new goals for your photography business. But there is an art to goal setting. […]

Blogging Clinics: A health check for your photography blog

If you’re keen to make a bigger impact with your content marketing, my Blogging Clinics could help. […]