Welcome to the blog!
Please select a category below or click on the individual blogs to have a read:
PR & Media Publicity | Blogging | Content Marketing | Productivity & Planning
How to write an effective call to action
If you recognise the importance of well-crafted marketing copy and you’re keen to learn how to write effective call to action phrases, read on. […]
Business and marketing books I recommend
I’m a complete book geek! I love reading business and marketing books, and these are some of my absolute favourites. […]
How to secure Christmas media coverage
If you want to know how you can secure Christmas media coverage that could provide valuable exposure for your photography business, read on! […]
300+ National Awareness Days to use in your photography marketing
In 33 social media content ideas for photographers, I provided you with daily prompts that you can use to fill your social media pages each month. Today, I'm going more in-depth [...]
33 Social Media Content Ideas for Photographers
Constantly coming up with fresh social media content ideas can be a challenge. Particularly when you are marketing your photography business on multiple social media platforms. […]
PR Tips for Photographers: Six ways to promote your media coverage
When you secure a piece of press coverage mentioning you or your photography business, make sure you are making the most of it! […]
PR 101: Using the media to promote your photography business
Using the media to promote your photography business is a great way to stand out from your competitors and build awareness of you and the services you offer. […]
How to give your photography business a spring clean
Spring has officially sprung! So, with quarter one of the year now done and dusted, now is a great time to give your photography business a spring clean. […]
How to write a press release for your photography business
Getting featured in the media is a great way to increase the visibility of you and your photography. So, if you have a story that you think will be of interest to the wider public, my advice would be to be proactive. Approach the media with your news. What have you got to lose? […]
Recommended (and mostly free) digital marketing tools I use
Today, I’m sharing some of my favourite (mostly free) digital marketing tools. These are tools that I use day-in-day-out in my business. They may be just what you need to boost productivity and your marketing! […]
How to love your photography business again in ten simple steps
Working alone is tough! It’s highly likely that you’ll lose your mojo at some point. But here’s how to fall back in love with your photography business. […]
Content planning tips for photographers
If you haven’t ever created a marketing content plan for your photography business before, but you know you want to become more organised, this one is for you. […]
Eight habits to boost your productivity
Whether you are a full-time or part-time photographer, chances are there’s room to be more productive and consistent in your photography business. […]
Why and how to set strategic goals for your photography business
The start of a new year, quarter or month are all great times to set new goals for your photography business. But there is an art to goal setting. […]
Blogging Clinics: A health check for your photography blog
If you’re keen to make a bigger impact with your content marketing, my Blogging Clinics could help. […]
How to do an annual review of your photography business
Making the time to reflect on the past 12 months and work ‘on’ my business rather than just work ‘in’ the business is something that I’ve done consistently for the last few years. […]
Why bother creating content for your photography blog?
Do you regularly create and publish content for your photography blog? If not, why not? […]
Why your photography business needs a content marketing and PR strategy
Your photography business needs a content marketing and PR strategy. Why? Because you need constant and steady supply of leads and customers. […]