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About Zoe Hiljemark

Zoe Hiljemark is a PR consultant and content strategist with 15 years of marketing communications experience. She works exclusively with professional photographers, helping them to build their profile via media publicity and to create engaging written content to attract, connect and convert more of their ideal photography clients.

How to give your photography business a spring clean

By | April 5th, 2019|Marketing Strategy, Productivity|

Spring has officially sprung! So, with quarter one of the year now done and dusted, now is a great time to give your photography business a spring clean.

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How to write a press release for your photography business

By | March 26th, 2019|Most Popular, PR & Media Publicity|

Getting featured in the media is a great way to increase the visibility of you and your photography. So, if you have a story that you think will be of interest to the wider public, my advice would be to be proactive. Approach the media with your news.

What have you got to lose?

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How to love your photography business again in ten simple steps

By | February 11th, 2019|Marketing Strategy, Mindset, Most Popular, Productivity|

Working alone is tough! It’s highly likely that you’ll lose your mojo at some point. But here’s how to fall back in love with your photography business.

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Content planning tips for photographers

By | January 30th, 2019|Blogging, Content Marketing, Interviews, Most Popular, Productivity|

If you haven’t ever created a marketing content plan for your photography business before, but you know you want to become more organised, this one is for you.

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Eight habits to boost your productivity

By | January 17th, 2019|Marketing Strategy, Productivity|

Whether you are a full-time or part-time photographer, chances are there’s room to be more productive and consistent in your photography business.

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Why and how to set strategic goals for your photography business

By | January 9th, 2019|Marketing Strategy, Productivity|

The start of a new year, quarter or month are all great times to set new goals for your photography business. But there is an art to goal setting.

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Blogging Clinics: A health check for your photography blog

By | January 3rd, 2019|Blogging, Content Marketing, PR & Media Publicity|

If you’re keen to make a bigger impact with your content marketing, my Blogging Clinics could help.

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How to do an annual review of your photography business

By | December 12th, 2018|Marketing Strategy, Mindset, Planning, Productivity|

Making the time to reflect on the past 12 months and work ‘on’ my business rather than just work ‘in’ the business is something that I’ve done consistently for the last few years.

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Why bother creating content for your photography blog?

By | December 3rd, 2018|Blogging, Content Marketing, Marketing Strategy, Most Popular|

Do you regularly create and publish content for your photography blog? If not, why not?

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Why your photography business needs a content marketing and PR strategy

By | November 20th, 2018|Blogging, Content Marketing, Featured, Marketing Strategy, Most Popular, PR & Media Publicity|

Your photography business needs a content marketing and PR strategy. Why? Because you need constant and steady supply of leads and customers.

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