PR & Content Marketing for Photographers

Public Relations | Media Publicity | Digital PR | Blogger & Influencer Relations | Press Coverage

I can help you to use the power of PR to your advantage.

I specialise in defining your unique story and sharing it with relevant media and journalists to achieve profile-raising articles in the press.

I’ve achieved many hundreds of articles and features during my 15 years in PR, in consumer print media, in trade titles, as well as on radio and TV and online.

My photography clients have been featured in photography publications including Digital Photographer, Photography Monthly, Professional Photo Magazine, Digital Camera World, Practical Photography, Outdoor Photography and Photography News.

And, in targeted local, regional, national and international publications including The Daily Telegraph, The Sun, Yahoo.co.uk, Woman & Home, Conde Nast Brides, Mother & Baby, Stylist, Fabulous, Baby Centre, the Huffington Post and many, many more.

  • Media coverage gets you noticed and attracts clients
  • Establishes you as a go-to expert
  • Forges beneficial relationships with journalists, bloggers and influencers
  • Boosts your credibility and profile
  • Creates valuable backlinks to your site
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Content Strategy | Content Writing & Blogging | Content Repurposing | Copywriting for Web & Email Marketing

The initial step in my work for photographers is to help them get crystal clear on their ideal client so that they can develop marketing content that speaks directly to them.

Marketing content is most effective when it addresses your ideal clients’ needs and desires in relation to their photography experience and adds value rather than being ‘salesy’.

It should help to forge a connection with your ideal client, build trust and be conversion-focused so that it generates more leads and sales for your photography business.

My specialist subjects are content strategy and planning, content creation (blog writing and copywriting for web, social media and email marketing campaigns), and content promotion.

I’ve ghost-written hundreds of SEO-optimised blog posts for photographers, written engaging copy for photography websites and email campaigns, and created PR and content marketing plans for clients, giving them much-needed focus and clarity.

  • Content builds brand awareness
  • Establishes you as an authority in your niche
  • Builds the know-like-and-trust factor
  • Drives traffic to your website and boosts conversions
  • Boosts your SEO rankings for relevant keywords
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