Content Strategy | Content Writing & Blogging | Content Repurposing | Copywriting for Web & Email Marketing
The initial step in my work for photographers is to help them get crystal clear on their ideal client so that they can develop marketing content that speaks directly to them.
Marketing content is most effective when it addresses your ideal clients’ needs and desires in relation to their photography experience and adds value rather than being ‘salesy’.
It should help to forge a connection with your ideal client, build trust and be conversion-focused so that it generates more leads and sales for your photography business.
My specialist subjects are content strategy and planning, content creation (blog writing and copywriting for web, social media and email marketing campaigns), and content promotion.
I’ve ghost-written hundreds of SEO-optimised blog posts for photographers, written engaging copy for photography websites and email campaigns, and created PR and content marketing plans for clients, giving them much-needed focus and clarity.
Content builds brand awareness
Establishes you as an authority in your niche
Builds the know-like-and-trust factor
Drives traffic to your website and boosts conversions
Boosts your SEO rankings for relevant keywords