Five Reasons To Add A Press Page To Your Photography Website

Chances are, you’re here on my website because you’re a professional photographer looking to boost your online presence and credibility, and you’ve either heard or know first-hand that press coverage is a great way to do it.

As I love to share with you here on my PR and Marketing blog, being featured in magazines, newspapers, on TV and radio, and on blogs and websites is a great way to showcase your expertise and authority.

And, once you have more than one or two press mentions to your name, then I would advise that you consider adding a Press Page to your photography website (can also be known as an “In the Press” or “Featured In” page).

By the way, I also recommend having an ‘Awards’ page once you have these under your belt too, but I’ll save that topic for another day.  

Five reasons why you should consider adding a Press Page

1. Showcase Your Expertise

When potential clients visit your site, they’d like to know that you’re someone that they can trust. Featuring articles and press coverage where your images have been featured or your expertise published will reinforce your reputation as an expert.

2. Instant Credibility

Being featured in reputable publications adds a significant level of trust. It signals that your work is of such high quality that it has captured the attention of the media, instantly instilling confidence in potential clients.

3. SEO Benefits

A press page can improve your website’s search engine optimisation (SEO).

Including outbound links to high authority websites (as established media outlets are) and having relevant keywords listed on your Press page can help your site rank higher in search results, thereby attracting more organic traffic.

4. Impress Potential Clients

Clients appreciate seeing that your work has been recognised by experts and media outlets. Don’t forget that they want to feel confident in choosing you as their photographer.

If they are comparing two photographers, one who has been widely featured in the press and one who hasn’t, the press articles could end up being the decisive factor!

5. Impress Journalists

Sharing press mentions on your website’s Press page means that they are also available for journalists to view. When you reach out to journalists with press releases or pitches, they will check out your website to gauge whether you are a credible person for them to include in their publication or article.

If they see that you have been featured in the press previously, they may consider your pitch more favourably.

Whether it’s a simple list with links or something more visual in keeping with your brand aesthetic, an “In the Press” page isn’t just a bragging board, it’s a strategic tool to build trust, attract clients, and showcase your expertise.

Don’t let your press wins miss their time in the spotlight! Create a press page and you can leverage them for maximum impact weeks, months and years after the original feature. 

How to Format Your Photography Press Page

There’s no one-size-fits-all way to present your press coverage, but here are some approaches you might consider:

• Logo Wall – A clean grid of publication logos you’ve been featured in, linking out to the article. This gives instant credibility at a glance.
  
• Image + Link – A relevant image and a clickable link to the article online.
  
• Quote Highlight – Pull out a short, impactful excerpt from the feature to draw attention to your expertise.
  
• Chronological Timeline – List your press features in order, starting with the most recent, so potential clients and journalists can see your momentum with gaining press over time.

No matter which style you choose, keep your brand aesthetic in mind so the page feels like a natural extension of your portfolio.

A Word of Warning

When sharing press coverage earned, always keep on the right side of copyright law (don’t share photos or snapshots of print coverage unless you have permission from the publication).

In this article, I’ve written about How to promote media coverage (the right way). In it, I explain best practices for celebrating and amplifying your features without stepping on copyright issues or losing professionalism.

Extra Tips for Maximising Your Press Page

• Add a Short Intro at the Top – Explain why being featured matters and how it reflects your expertise. This frames the page for new visitors. For example: “I’m honoured to have been featured in the following magazines, blogs and podcasts. Here’s a selection of highlights.”
  
• Keep it Clean and Simple – Make sure it’s easy to navigate with clickable links to the original coverage (for digital features). This helps your visitors explore further and gives you an SEO boost by linking out to high-authority sites.
  
• Include a Downloadable Press Kit – An optional extra, but something to consider if you’re keen to make it easy for journalists to quickly access your bio, images, and contact info.
  
• Cross-Link With Your Blog – If you write a blog post about a press feature (sharing the story behind it, or lessons learned), link it from your Press Page and vice versa.
  
• Keep it Up to Date – Regularly update your photography website press page with new press coverage. Outdated pages with only one or two features from years ago can do more harm than good.
  
• Track Your Features – Keep a simple list or spreadsheet of when and where you’ve been published. This helps you update your page consistently.

Related: Eight common PR mistakes photographers make (and how to avoid them)

Press Page & Copywriting Tips for Photographers

For more practical photography PR and marketing tips and templates, check out this Copywriting and PR workshop.

Although this was run live earlier this year (in collaboration with my business friend and photography website copywriter, Zoe Barnett), you can still benefit from all the goodness we shared.

Grab the replay and super-handy resource guide for just £55.

Have you got any press coverage and media mentions to shout about on your website? If yes, get started on your Press Page today!