Photographer Interviews: A YouTube Video Series About Visibility, Marketing & Creative Careers
As a passion project running alongside my PR and marketing consultancy services for photographers, I’ve created a growing archive of video interviews for photographers. These are for anyone who wishes to learn from the successes of established professional photographers and a host of industry marketing experts.
- In some episodes, I interview established photographers about their creative journeys and career evolution, and the smart marketing that has supported their success.
- In other interviews, I speak with photography marketing experts and these provide insights into specific strategies, such as web design, copywriting and podcasting.
A growing video archive of photographer interviews and marketing expert tips
Since the summer of 2024, I’ve been developing this interview series, and I felt it was time to create a page (this one!) to bring the full interview series together in one place.
If you hadn’t previously discovered the series, why not dive straight in? Each interview is featured on my blog and hosted on my channel on YouTube. Please take a look – you’ll find them all here. Please also subscribe to my channel on YouTube to be notified when new videos are released.
Why I created this photography marketing-focused YouTube video series
After more than a decade working exclusively with professional photographers, one thing is clear: successful photography businesses are built on visibility, positioning, and storytelling, not luck.
In the case of the photographers I have interviewed in this YouTube series, smart marketing has supported their success. They reveal how they have cracked the code to getting visible and seen by the right clients, and they have done this usually without relying on social media or paid advertising.
This YouTube interview series exists to:
- Share honest, behind-the-scenes conversations about what actually works
- Spotlight photographers building careers in different ways
- Explore marketing tools beyond Instagram, including content, PR, websites, partnerships, books, and podcasts
- Give photographers practical insight they can apply to their own photography businesses.
Photographers featured in the series
The series (so far) includes interviews with established photographers working across wildlife, documentary, editorial, portrait, branding, and commercial photography niches.
Featured photographers include:
- David Lloyd – award-winning wildlife photographer and safari guide
- Kirstie McConnell – founder of The Pet Photographers Club
- Andy Scaysbrook – editorial documentary photographer
- The Sassenachs – Scotland elopement photographers
- Anna Hardy – documentary portrait photographer
- Janet Howard – fashion and portrait photographer
I’m honoured to have spent time with every one of these photographers, and am thankful to them for opening up to me in these exclusive conversations about the marketing that has supported their success.
Photography marketing experts interviewed
Alongside the above-mentioned photographer interviews, the series also features respected photography marketing specialists, (so far) including:
- Jeff Brown – photography business mentor and self-published author
- Zoe Barnett – copywriter for photographers and creatives
- Alex Vita – photography website designer
- Marcus Ahmad – photographer and podcast host
How to explore the interviews
- Browse the full video interview archive
- Or watch the full video interviews on YouTube
- Discover even more photographer interviews on the blog
Enjoy!
Zoe
