Giles Christopher is an award-winning drink, food and lifestyle photographer based in London, producing stunning commercial and editorial photography and videography. Giles has a custom-designed photography studio in south-west London and also shoots on location.
We worked together when Giles’ team joined me on the first round of the Content Confidence Accelerator; my signature group coaching programme for photographers, in September 2020.
Client Case Study: Giles Christopher Photography
Marketing and self-promotion did not come naturally to either member of the Giles Christopher Photography team, and they needed help to get focused on marketing and to establish a plan.
They also wanted to develop a more confident approach to marketing, and to actually enjoy creating marketing content rather than dreading it.
The Content Confidence Accelerator programme for photographers is designed to banish the overwhelm and help my coaching clients devise a considered, strategic content marketing strategy that they can stick to, and that sells their service and attracts clients.
Over eight weeks, the programme covered:
Content Auditing – reviewing existing content and setting goals to guide future content activities
Mindset & Messaging – getting clarity on the message that will attract dream photography clients
Content Strategy – looking at how content can support the sales process, help your audience and build your brand
Content Planning – crafting an organisational system that makes content creation easier and feel more manageable
Content Creation – developing an SEO strategy and creating content that attracts ideal clients and could rank well in Google
Content Repurposing – looking at how to better leverage existing resources to amplify your message
Processes for staying consistently confident
The programme includes video tutorials, weekly coaching calls in a small group setting and weekly accountability sessions.
After completing the Content Confidence Accelerator programme, Giles and Abigail were inspired!
Through this programme, Zoe helped us reset our mindset around content. This was a revelation!
The constant, genuine LIGHT BULB moments surprised me!
The coaching exceeded my expectations and has actually got me excited about moving forward and trying things out!
I definitely feel more confident I have a new, positive approach to creating content. That’s a HUGE win!
I feel more confident about what I am creating now. Before it would just be 30 mins of procrastinating, and nothing to show! Now it’s a few hours each week = a handful of blog and social media posts. Stuff that just didn’t come naturally, now makes sense and is achievable….with a plan.
It was an excellent programme! 5 stars!