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Giles Christopher is an award-winning drink, food and lifestyle photographer who creates stunning commercial and editorial photography and videography.

The Giles Christopher team works from a custom-designed photography studio in southwest London and also shoot on location. Their clients include household names in retail, dining, and lesiure.

We first worked together when Giles’ team joined the first round of the Content Confidence Accelerator; my signature group coaching programme for photographers, in September 2020.

Giles Christopher Photography

Client Case Study: Giles Christopher Photography

The problem

Marketing and self-promotion did not come naturally to either member of the Giles Christopher Photography team. Giles and Abi felt they needed help to get focused on marketing and to establish a plan.

They also wanted to develop a more confident approach to marketing, and to actually enjoy creating marketing content rather than dreading it.

Giles Christopher Photography

The solution

The Content Confidence Accelerator programme for photographers is designed to banish the overwhelm and help my coaching clients devise a considered, strategic content marketing strategy that they can stick to, and that sells their service and attracts clients.

Over eight weeks, the programme covers:

  • Content Auditing – reviewing existing content and setting goals to guide future content activities

  • Mindset & Messaging – getting clarity on the message that will attract dream photography clients

  • Content Strategy – looking at how content can support the sales process, help your audience and build your brand

  • Content Planning – crafting an organisational system that makes content creation easier and feel more manageable

  • Content Creation – developing an SEO strategy and creating content that attracts ideal clients and could rank well in Google

  • Content Repurposing – looking at how to better leverage existing resources to  amplify your message

  • Processes for staying consistently confident

The programme includes video tutorials, weekly coaching calls in a small group setting and weekly accountability sessions.

Content Confidence acceleratorThe result

After completing the Content Confidence Accelerator programme, the Giles Christopher Photography team were inspired!

Through this programme, Zoe helped us reset our mindset around content. This was a revelation!

The constant, genuine LIGHT BULB moments surprised me!

The coaching exceeded my expectations and has actually got me excited about moving forward and trying things out!

I definitely feel more confident I have a new, positive approach to creating content. That’s a HUGE win!

I feel more confident about what I am creating now. Before it would just be 30 mins of procrastinating, and nothing to show! Now it’s a few hours each week = a handful of blog and social media posts. Stuff that just didn’t come naturally, now makes sense and is achievable….with a plan.

It was an excellent programme! 5 stars!

Content Confidence Accelerator testimonial

Join the programme!

Find out more about the Content Confidence Accelerator or contact me to enquire whether it’s a good fit for your photography business.