Hi, I’m Zoe Hiljemark – PR & AEO Visibility StrategisT
Helping photographers become easier to find, trust and choose.
Creating exceptional photography is one thing. Making sure the right people discover it, recognise your expertise and remember your name is another.
For more than a decade, I’ve specialised in helping professional photographers become more visible, trusted and discoverable.
Today, I bring together photography PR, SEO, strategic content and AEO to strengthen how photographers are found and understood across search, AI platforms and the media. This work builds the reputation that helps turn visibility into enquiries, bookings and opportunities.
kind words from clients
Testimonials from Photographers
Zoe has taken the marketing of my studio to the next level!
“Her help with creating blog articles has boosted my SEO, and the PR opportunities she sourced in the local and national press have been invaluable for raising the profile of my photography studio.”
Zoe quickly secured excellent media coverage!
“Within the first month, Zoe secured me mentions in relevant blogs as well as slots on BBC local radio. She understands what it takes to ‘sell’ to editors and journalists. We developed a great working relationship.”
PHOTOGRAPHY PR & VISIBILITY
A joined-up approach to building your reputation
Strong reputations aren’t built through one marketing channel.
They’re built by creating a consistent digital footprint that makes your photography easier to find and understand, demonstrates your expertise and gives people compelling reasons to trust and choose you.
That’s why PR, SEO, AEO and strategic content work particularly well together. Each plays a different but connected role in strengthening your visibility — helping you become more discoverable through Google and AI search, while building the authority and reputation that influence how potential clients, industry contacts and collaborators perceive your work.
Together, they help you build long-term visibility that isn’t dependent on any one platform or marketing channel.
The Photographer’s Visibility Blueprint™ brings these four elements — PR, SEO, AEO and strategic content — together into one joined-up approach to building visibility.
Rather than treating them as separate marketing activities, the framework uses each to strengthen the others, helping you build a digital presence that makes your photography easier to find, understand, trust and choose.
EXPERTISE IN BUILDING VISIBILITY & AUTHORITY
Specialist Expertise to Strengthen your Visibility, and Build Authority and Trust
WORKING TOGETHER
Choose the level of input your business needs
DONE FOR YOU SERVICES: For established photographers ready to outsource their PR, SEO and strategic content to an experienced specialist. Your strategy and implementation are tailored around your goals, helping you build a stronger digital presence and reputation without having to manage everything yourself.
STRATEGY SESSIONS: For times when you need experienced strategic input rather than ongoing implementation. Use an ad hoc session to work through a specific marketing challenge, identify opportunities or get clarity on where to focus next.
One of the questions I’m often asked is…
How Did I Become A Visibility Strategist for Photographers?
My journey into photography marketing began in 2012, when I chose newborn photographer Karen Wiltshire to photograph my son. I’d already spent ten years working in marketing and PR, and when I launched my own consultancy the following year, Karen became one of my first photography clients.
The PR, SEO and strategic content we worked on together helped strengthen Karen’s visibility and generate tangible results, and recommendations to other photographers soon followed. Before long, photographers made up the majority of my client base. In 2015, I decided to specialise exclusively in photography PR and marketing, and I’ve worked within the industry ever since.
Over the years, the way photographers are discovered has changed considerably, and so has the work I do. What began with PR, SEO and content has developed into a broader approach to visibility: helping photographers build the digital presence, authority and reputation they need to be found, understood and trusted across search, AI platforms and the media.
Today, as a PR & AEO Visibility Strategist, I bring together PR, search strategy, strategic content and AI visibility to help professional photographers build long-term visibility. My work has secured media coverage and podcast opportunities, strengthened photographers’ Google search presence, generated significant organic website traffic and helped establish clients as recognised experts in their specialist fields.
Visibility is changing
The way people search for information, expertise and services is changing. Google remains hugely important, but potential clients are also increasingly using AI-powered tools such as ChatGPT to research options, ask for recommendations and help them make decisions.
For photographers, that means visibility is no longer just about ranking well in traditional search results.
It’s also becoming increasingly important that your business, expertise and specialist subjects are clearly understood across the wider web.
That’s why my approach continues to evolve. Alongside PR, SEO and strategic content, I now incorporate AEO (Answer Engine Optimisation) and AI visibility into my work, helping photographers strengthen their overall digital presence as the way people search and discover businesses changes.
PHOTOGRAPHY PR REMAINS AT THE HEART OF MY APPROACH
A Joined-up Approach to Visibility
Photography PR has been at the heart of my work with photographers for more than a decade. Relevant media coverage, interviews, podcast appearances and expert commentary can build recognition and credibility, introduce your work to new audiences and create valuable third-party mentions and links around your name and expertise.
But PR is most effective when it isn’t working in isolation. My approach brings photography PR together with SEO, AEO and strategic content, because each strengthens a different part of your visibility.
- SEO and content help people find and understand your business through search
- AEO considers how clearly your business and expertise can be understood and discovered through AI-powered search
- PR builds the third-party recognition, authority and reputation that you can’t create solely through your own website and marketing.
Together, these activities create a stronger and more consistent digital footprint around who you are, what you specialise in and why you’re relevant — helping you become easier to find, understand, trust and choose.
It’s this joined-up approach that sits behind The Photographer’s Visibility Blueprint™ and all my services.
WORKING IN THE PHOTOGRAPHY INDUSTRY
Beyond my work with photography clients
Over the years, I’ve been invited to share my PR and marketing expertise through industry talks, guest training sessions, podcasts, interviews and editorial contributions.
I’ve spoken at The Photography & Video Show, delivered guest expert sessions for photography organisations including the British Institute of Professional Photography (BIPP) and contributed articles to its publication, The Photo-grapher magazine.
Staying actively involved in the industry gives me a close understanding of the opportunities and challenges professional photographers face and allows me to bring a specialist photography perspective to the PR, search, content and visibility strategies I develop for my clients.
Want to become easier to find, trust and choose?
If you’re an established photographer who wants to become easier to find, build greater authority and attract more of the right enquiries and opportunities, there are two ways we can work together.
Need clarity on where to focus?
A Visibility Strategy Session gives you dedicated time to step back from your marketing, identify what’s holding back your visibility and get clear on the priorities and actions that will make the biggest difference.
Want ongoing strategic support and implementation?
My Done-for-You service brings together PR, search visibility and strategic content to build your visibility and authority consistently over time.
Whichever route is right for you, the focus is the same: helping you build a stronger, more discoverable presence that supports where you want to take your photography business next.