Blog

Welcome to the blog!

Please select a category below or click on the individual blogs to have a read:

PR & Media Publicity | Blogging | Content Marketing | Productivity & Planning  

Why bother creating content for your photography blog?

Do you regularly create and publish content for your photography blog? If not, why not? […]

Why your photography business needs a content marketing and PR strategy

Your photography business needs a content marketing and PR strategy. Why? Because you need constant and steady supply of leads and customers. […]

Twitter chats for photographers

If you’re a photographer and aren’t using Twitter, you’re seriously missing out! […]

How I can help you grow your photography business

Marketing, done well, ensures that you have a consistent flow of enquiries coming to you and that you are attracting the kind of people that you want to serve. […]

How to get media coverage using personal stories

If you’re keen to promote your photography business, you may have considered reaching out to journalists. After all, getting featured in the media is a great way to raise your profile, as you’ll know if you’ve read some of my other articles about PR. […]

How to promote your photography blog and reach more people

Creating useful marketing content, such as blog articles, is a great way to promote your photography business. But in itself, it’s not enough to attract swathes of your perfect clients. […]

Six steps to securing media coverage for your photography business

When it comes to securing media coverage for your photography business, I believe that it can be done in six simple steps. Want to know more? Read on for my top tips and to download a free cheat sheet. […]

Quarterly Reviews: Goal setting and planning tips for photographers

At the start of every new quarter, I highly recommend that you assess what’s working and what isn’t working in your photography business. […]

An introduction to GDPR and how it affects your photography business

The General Data Protection Regulation (GDPR) came into force on May 25th, 2018 and it affects your photography business. Read on to find out more. […]

Why are you not using PR to promote your business?

Are you using PR to promote your business? By that I mean, are you pitching yourself to the media? Are you regularly sharing news and stories about you and your [...]

Why PR and content marketing work so well together

I believe that PR and content marketing are perfect partners. Both are strategic marketing approaches that help you to promote your business Both are geared towards building trust and authority [...]

The daily habit that will help you secure more photography clients

As a professional photographer, how to get more photography clients is probably the question on your mind more often than any other. […]

How to use newsjacking to promote your photography business

In this article, I introduced you to three ways to secure publicity and to the concept of newsjacking. Here I'm going to talk in more detail about newsjacking and about [...]

Photographers: Use this grammar checker tool to write like a pro!

You’re regularly creating content in the form of blogs, emails, and social media posts. But are you confident that everything you write is grammatically correct? […]

Three ways to secure free publicity for your photography business

You want to promote yourself and stand out from your competitors. So, include PR in your marketing strategy. It will help you to secure free publicity for your photography business! […]

How to define and market to your perfect photography client

Take a moment to consider who you’d describe as your ‘perfect photography client’. […]

What is Public Relations?

Bill Gates famously said,”If I was down to my last dollar, I’d spend it on PR.” But you might well be wondering, what is public relations? […]