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Reflecting on popular articles is a great way to gauge which topics are of most interest to your audience, and helps you plan future content!

So, as I do every year, I’d urge you to look back at your Google Analytics data to see which of your photography blogs have been the most popular.

Related reading: Content planning tips for photographers

The following articles are the top 10 marketing blogs for photographers on my website. These have received the most overall visits (presented in no particular order). 

If you missed any of them the first time around, consider this your chance to catch up!

My most popular marketing blogs for photographers

1. 33 social media content ideas for photographers

Constantly coming up with fresh photography content ideas can be a challenge, particularly when you’re marketing your photography business on multiple social media platforms like Facebook, Instagram, LinkedIn, Pinterest, YouTube and Twitter.

But if you’re feeling the pressure of having to create lots of content for your social media marketing to keep all of those platforms active, don’t worry. Help is here!

This article lists 33 ideas (more than enough for a calendar month) and includes a free downloadable checklist.

Read the article here.

Camera on a white desk with pink flowers

2. How and why to set strategic goals for your photography business

The start of a new year, quarter or month is a great time of the year to set new goals for your photography business, but there is an art to goal setting.

In this blog, I explain why it’s important to set goals for your photography business and share how to do it effectively. These are my top goal-setting tips.

Read the article here.

3. How to use awareness days to inspire photography content ideas

I’m a big fan of using awareness days as content prompts for marketing content.

In fact, every year I create and publish a guide to awareness days, and you can download your copy of the current guide here, completely free, if you haven’t already.

Most national awareness days and campaigns may seem irrelevant to your photography business at first glance, but I would urge you to think again!

There are hundreds of awareness days taking place throughout the year and I’d confidently hazard a guess that there are ones that could be relevant to you and your photography. 

With a creative approach and an open mind, you could find them really helpful.

Read the blog to find out more

Subscribe to access a list of national awareness days and campaigns happening in 2022


4. How to attract more of your ideal photography clients

If you want to attract more of your ideal photography clients, then it’s time to review your marketing. 

Knowing how to reach and attract more of the right calibre clients to your photography business is a common challenge. It’s entirely possible to win more business from the right people though (they ARE out there!) 

In doing so, you can build a thriving photography business that not only pays the bills but one that lights you up every day! 

There are a few basic principles about marketing that you need to understand though, and I cover those off in this article – read it here.


5. Why your photography business needs a content marketing and PR strategy

In this article, I share my thoughts on why marketing and PR are essential for photographers.

My approach in my ‘done-for-you’ consultancy work with photographers is to focus on both publicity as well as blog content creation. It’s my belief that implementing BOTH these strategies is the best way to get visible and gain traction with your photography marketing.

Rather than just focus on social media marketing, as many photographers do, why not consider focusing on blogging and publicity this year and see the results for yourself?  

Read the article here. 

6. How to write an effective call to action

If you recognise the importance of well-crafted marketing copy and you’re keen to learn how to write effective call-to-action phrases, this one is worth a read.

There is no point in putting out content on social media, creating blogs or spending money on ads, direct mail or collaborating with others without a strong call-to-action to drive engagement and click-throughs!

A call to action is an essential element of every piece of marketing copy that you create. This blog (and the supporting cheat sheet) will provide you with some inspiration about what you can say in your copy to make your ideal clients take the action you wish them to. 

Read the article here. 

7. Content planning tips for photographers

If you haven’t ever created a marketing content plan for your photography business before, but you know you want to become more organised, this one is for you.

A content plan will help you stay consistent and will give you focus and a purpose each time you sit down to create a piece of marketing content. 

There is a free downloadable calendar template available within this article and I urge you to use it to plan your marketing content one or two months in advance if you possibly can.

This will make your marketing quicker and easier in the long run, as you can save lots of time if you batch-create and schedule content in bulk rather than create it in a panic in the days, hours or minutes (!) before you plan to publish it. 

Read the article here. 

Instagram feed shown on mobile phone

8. How to promote your photography blog

Blogging is a great way to promote your photography business. But in itself, it’s not enough to attract swathes of your perfect clients

As well as creating the content, you need to be ‘marketing’ that content, regularly! (It’s called ‘content marketing’ after all!) In this article, I share with you how to do it well.

9. How to write a press release for your photography business

Getting featured in the media is a great way to increase the visibility of you and your photography. So, if you have a story that you think will interest the media, go for it!

In this article, I encourage you to pitch yourself to journalists and publications that may be interested in featuring your news or photography. After all, what have you got to lose?

Read the article here.

Zoe Hiljemark

10. Six ways to promote your media coverage

Once you’ve secured a piece of media coverage for your photography business, what should you do next?

Well, I’m a big believer in promoting your success far and wide! After all, it probably took considerable time and effort to land the opportunity, and so you should absolutely shout about it to make the most of the opportunity. 

Read the article to find out how to promote your press coverage and publicity wins.

Do heed my word of caution though around sharing copyrighted material. Don’t just take a photo or video of your press coverage and share it online. This would be infringing the copyright of the publication concerned and could get you into hot water! 

Marketing blogs for photographers: Which helped you the most?

Which of these articles have you found most useful? I’d love to know! Also, what content would you like me to create in the future? Comment below to let me know what you’re stuck on and I’ll do my best to help!

P.S. If you need help with anything PR and marketing content related for your photography business, visit my services page to see how I work with photographers and contact me to have a no-obligation chat.