Discover the power of publicity and get your photography business noticed!

My name is Zoe Hiljemark and I work exclusively with professional photographers, helping them to attract their dream clients, build trust and authority, and sell more!


On Saturday 28th September, I'm hosting a PR and content marketing workshop for professional photographers, in central Cheltenham

Whether you're an established pro photographer or are just starting out, marketing is key to continually attracting enquiries and bookings. 


While everyone is doing social media marketing, it's becoming pay-to-play and it's tougher than ever to get visible. Yet, there are HUGE opportunities to get yourself noticed by using FREE media publicity and content marketing strategies! 


If you want to become known as the go-to photographer in your niche or local area, and you're not yet fully leveraging the power of PR and marketing content, then come and learn new skills and up-level your photography marketing! 

Join me at this practical workshop in Cheltenham on Saturday 28th September, and you'll learn how to secure free publicity and how to create compelling blog content that will help you to STAND OUT from the competition and MAXIMISE THE VISIBILITY of your photography business. 

Get your PR and content marketing sorted for
Quarter 3 and get ahead for 2020!

This workshop will help you get clear on how you can promote your photography business using PR and content and you'll leave with a content plan for the next three months or more! 

Zoe Hiljemark, PR consultant to professional photographers
YOUR HOST...
Zoe Hiljemark

PR & Content Marketing Consultant to Photographers

I’ve achieved many hundreds of articles and features during my 15 years in PR, in consumer print media, in trade titles, as well as on radio and TV and online.


My photography clients have been featured in Digital Photographer, Photography Monthly, Professional Photo Magazine, Digital Camera World, Black & White Photography, Practical Photography, Outdoor Photography and Photography News.


Also, in targeted local, regional, national and international publications such as The Daily Telegraph, The Sun, Yahoo.co.uk, Woman & Home, Conde Nast Brides, Mother & Baby, Stylist, Fabulous, Baby Centre, The Red Bull Bulletin, the Huffington Post and many, many more.

This one-day PR and content marketing workshop, exclusively for photographers, will be held in a beautiful hotel in central Cheltenham. Your ticket includes a full-day training workshop, a delicious hot and cold buffet lunch and refreshments throughout the day. 


This will be an intimate event and availability is strictly limited to a maximum of 10 delegates. Standard tickets cost £195 per person. 


Three VIP tickets are available at £245 per person. In addition to the workshop, VIPs will take part in a one-hour group mastermind session hosted by me during lunch - a chance to discuss your unique PR and marketing challenges and get feedback and tailored advice. 


PLUS! Book before Monday 19th August to get a free 30-minute consultancy call with me before the event (worth £50) - a chance to get personalised feedback on your existing blogs or PR story ideas so you can hit the ground running after the workshop and implement what you've learnt with confidence!

If you're struggling to attract your ideal photography clients and know you need to ramp up your marketing efforts, you can't afford to miss this workshop!

What you'll learn

Morning Session - 'PR & MEDIA RELATIONS' 10am-12.30PM


This practical workshop is focused on introducing you to the world of PR and how you can be using the media to grow your photography business. 

Defining newsworthy stories in your business

Feel like you have nothing interesting to share? I bet your story is more newsworthy than you think!

How to connect with journalists

Discover who to reach out to and where to find media opportunities to promote your photography business. 

How to pitch yourself to the media

Knowing how to approach journalists is an essential skill. I'll show you how! 

Leveraging press wins

Landed some press? Great! But the work doesn't stop there! Discover what you should do next.

LUNCH TIME

V.I.P. GROUP MASTERMIND SESSION - 1pm-2PM


During lunch, you'll enjoy a delicious hot and cold buffet lunch and have 90 minutes to eat and relax before the afternoon session begins. During this time, VIP ticket holders will participate in a one-hour group mastermind session with me. 

Then...

AFTERNOON Session - BLOGGING BRILLIANTLY 2PM - 4.30PM


With a focus on blogging and content marketing, this session will help you to write blog content like a pro!

Then...

AFTERNOON Session - BLOGGING BRILLIANTLY  2.00-4.30PM


With a focus on blogging and content creation, the afternoon session will help you to blog like a pro!

Blogging basics 

Why bother with blogging, how often should you blog and how long should your posts be? We'll cover best practice and answer your questions about blogging. 

Keyword Research & SEO

I'll demystify keyword research and help you understand the basics of SEO so you can write optimised copy that ranks highly in Google. 

Content ideas galore!

No longer worry about staring at a blank screen. I'll help you develop a bank of content ideas so you can easily create regular blog content for your photography website.

How to promote your blog

Writing is just half the job. I'll show you how to promote your blog and get it noticed by your ideal clients.  

Zoe is experienced, professional and enthusiastic and delivers great PR results. It's a pleasure to work with her!” 

- Graeme Purdy, International Wildlife Photographer

LEARNING OUTCOMES: PR WORKSHOP

I specialise in helping photographers to define their unique story and share it with relevant media and journalists to achieve profile-raising articles in the press.


Attend this workshop and you'll:

  • identify newsworthy stories in your photography business

  • discover how to locate contact details of relevant journalists and bloggers

  • learn to confidently approach the media with your unique story

  • develop the skills you need to write a compelling press release and media pitch

LEARNING OUTCOMES: BLOGGING WORKSHOP


I also specialise in content strategy and content creation. I've written hundreds of highly-converting, search-engine optimised blog posts for photographers, like you. 


Attend this workshop and you'll:

  • learn how to develop compelling content ideas - enough for the rest of 2019 and beyond!

  • develop a plan for your content - essential if you're really serious about blogging more consistently 

  • discover how to create quality blogs that your ideal clients want to read and share

  • identify ways to promote your content so that you attract more traffic to your website 

I hope you'll join me in Cheltenham and look forward to seeing you there!

What Others Say


"


Zoe has transformed my business from a local, largely unknown, small business to being recognised on a national level. 


She has been a fantastic asset, improving my PR beyond my expectations.” 


Karen Wiltshire

KW Photography 

"


I cannot recommend Zoe enough. She is absolutely amazing at what she does, is very knowledgable and she’s always happy to give advice and help.


She’s also very honest and if something won’t work, she will tell you. She is one of the best investments I have made in my photography business!”


Sandra Cullen
Sandra Cullen Photography 

"


Working with Zoe is brilliant because she makes everything so simple for me! She’s literally taken away all the pain I previously felt about having to blog! 


If you need help with blogging for your photography business, I wouldn’t hesitate to recommend Zoe.”


Clare Tebbett 

Helter Skelter Photography

© Zoe Hiljemark - PR & Marketing for Photographers