Productivity and Marketing Tools for Photographers: Black Friday Deals 2024

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Black Friday is here, and it’s the perfect time to invest in tools that will elevate your photography business in 2025.

Whether you’re looking to streamline your workflow, improve client communication, or take your marketing game to the next level, I’ve rounded up some incredible deals you should take advantage of.

Black Friday Offers on Tools for Photographers

1. MailerLite

Upgrade Your Email Marketing with MailerLite – Now 33% Off

If email marketing hasn’t been a priority in your photography business, now is the time to change that. With MailerLite, you can create stunning newsletters, automated email sequences and more with ease.

Having used MailerLite for several years, I can confidently say it’s perfect for small businesses. And, others agree…MailerLite was voted the “Easiest to Use” email platform of 2024.

Unlike other email tools that are complicated, buggy, and overpriced, MailerLite is intuitive, reliable, and affordable. And this Black Friday, their annual plans are 33% off. That’s like getting four months free!

When you buy the annual plan, you’ll get:

• Beautiful templates for newsletters, landing pages, and forms
• Powerful automation features to save time and boost revenue
• 24/7 award-winning support to ensure you never feel stuck

MailerLite also offers a fantastic free plan (you may already have it), but if your email list has grown to nearly 1000 subscribers or you’re ready to unlock premium features, upgrading to a paid plan is a no-brainer.

The MailerLite Black Friday Offer is live now until December 17th 2024. Don’t miss their biggest discount of the year if you’re ready to upgrade from their free plan or are looking for a great new email marketing tool. Sign up now and save big.

N.B. Head to this link to check how MailerLite compares like-for-like with MailChimp

2. ProperPlan

Transform Your Photography Business with ProperPlan

Another brilliant tool that I think you’ll find game-changing is ProperPlan. This innovative planning tool is unique because it offers strategy, planning, action and learning all in one place.

It combines AI-powered actionable plans (like marketing plans and more) with expert guidance so you know what to do and when to do it!

No more procrastinating or wondering what to do next in your marketing (yes, I know this is something you often struggle with!). ProperPlan has been designed to help you take action, beat overwhelm and make complex tasks simple.

ProperPlan helps you:

• Create content plans tailored to what’s proven to work in the photography industry
• Use integrated AI tools to brainstorm content ideas for blogs, social media and email campaigns
• Stay organised with checklists and productivity tools all in one place, and much more!

As a ProperPlan customer since its launch this summer, I’m super impressed even though I’m still learning what this tool can do for myself!

Black Friday Deal: Lifetime Access

This Black Friday, ProperPlan is offering exclusive lifetime licenses. This means you pay once and get to use this tool forever, whether for work or personal planning, or both!

Choose from:

• Standard License: £597
• or the (*NEW!) Pro License: £997 (includes custom plan creation and more advanced features, as well as support in the form of monthly Power Hour calls with ProperPlan founder, Laura, quarterly strategic planning workshops, and private onboarding with 1:1 setup— all valued at over £5,300.)

Alternatively, you can join for as little as £27/month, but the lifetime deals offer unbeatable value.

Important Dates: The Black Friday promotion starts 29th November 2024 and runs for just 4 days (until 4th December).

This tool will help you stay on top of your marketing, boost your productivity, leverage the power of AI and turn your business goals into action.

3. ThriveCart

Streamline Your Sales and Boost Revenue with ThriveCart

If you’re a photographer selling products and services online or are a photography educator and are looking to simplify how you sell digital products and courses, ThriveCart is a tool you won’t want to miss.

Known for its ease of use and powerful features, ThriveCart is an all-in-one online shopping cart and checkout platform designed to help you convert more leads into paying clients.

Whether you’re selling prints, calendars, photography workshops and courses or something else entirely, ThriveCart makes the process seamless.

Here’s what makes it so valuable for photographers:

• Customisable checkout pages to match your brand and increase conversions
• Subscription and payment plan options for selling high-ticket items – I love this feature as it allows clients to join my six-month marketing mentoring programme but pay in instalments to spread the cost
• Automated follow-up sequences to re-engage customers who abandon their carts
• Integration with your favourite tools, including email platforms like Mailerlite (above) and other CRM tools.

[UPDATE: The Black Friday has now ended] The good news is that you can still purchase this tool whatever the time of year.

I have the Pro plan, and with this, you gain access to advanced features, including:

• Affiliate management tools to grow your revenue with referral partners
• Advanced reporting to track your sales performance
• The ability to sell unlimited products with no ongoing fees

If you’re planning to sell photography courses or manage an online community, ThriveCart is a great tool and a savvy investment regardless of whenever you buy!

If you have any questions about these tools and the Black Friday offers listed above, let me know.

Zoe